Flowers Foods, Inc. (NYSE:FLO) Q2 2023 Earnings Call Transcript

Ryals McMullian: Yes. I think they’re both important. They may serve slightly different purposes. I mean promotions can be very effective in driving trial, for example. So, if you think about our bar launch, obviously, we’re doing ads and promotions for the bars because we’re trying to bring new consumers to that. Certainly, marketing can do that for you as well. But almost look at marketing as much about retention as it is acquisition. And so, it’s really — the combination of the two are really important depending on what you’re trying to drive. In a more commoditized category, yes, promotions are probably, at least historically, a little bit more effective despite what I just got finished talking about. But I think the most important thing that we can do within our portfolio of brands is continue to drive differentiation and then drive consumers to that with a combination of promotions and marketing.

Jim Salera: Great. That’s very helpful. I’ll pass it along.

Ryals McMullian: Thanks, Jim.

Operator: Thank you. I am currently showing no further questions at this time. I would now like to turn the conference back to Ryals McMullian, Chairman, Chief Executive Officer and President, for closing remarks.

Ryals McMullian: Great. Thank you, Norma. I just want to thank everybody for taking time today and joining us for questions. We really appreciate your interest in our company. And as always, we look forward to speaking with you next quarter. Everybody, take care.

Operator: Thank you for your participation. You may now disconnect. Everyone, have a wonderful day.