How British American Tobacco PLC (ADR) (BTI) Measures Up as a GARP Investment

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And helping to mitigate fears over reduced groupwide volumes last quarter, British American Tobacco PLC (ADR) (NYSEAMEX:BTI)advised that “the pricing environment remains strong,” and the company is able to use its catalogue of marquee Global Brands — namely Lucky Strike, Dunhill, Kent, and Pall Mall — to maintain its pricing power and keep margins steady.

The firm is also tipped to launch its Vype e-cigarette technology in Europe in the next few months, according to recent reports from Sky News, giving it a strong foothold in another rapidly growing market.

The article How British American Tobacco Measures Up as a GARP Investment originally appeared on Fool.com.

Royston Wild and The Motley Fool have no position in any of the stocks mentioned.

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