Sheryl
It is a great time for the brand question because over the past few weeks that spent a lot of time kicking off 2015 with our largest agency partners and largest clients. And I would say that people remain really excited about Facebook but people are bigger believers because we have had an opportunity to do more measurement over the past year. I think there are two things about the Facebook platform that are really exciting for brand marketers. The first is the creativity and storytelling and certainly as you have mentioned videos are a big part of that because video is a format that marketers have used for a long time to build an emotional connection to brands and the second is measurement. And what clients want and what they should want is an ability to look at their ad spend and see how effective it is not just in the brand list matrix, even though those are important, but in moving products off shelf. And over the past year and a half, the investments we have made in building out that measurement has paid off, so when I sit down as clients at the beginning of this year compared to last year, we have more actual case studies of marketing we have done with them, we have been able to a/b test you know Facebook ads vs no Facebook ads and what the effectiveness is on their sales and I think across the board we are showing very healthy and very competitive ROI.
The opportunity and challenge now Is to scale, even for our largest clients globally we still represent a really small part of what they do and so it’s on us to prove to them that the results we are showing them in these smaller tests can happen in more brands more countries that are the larger part of their business.
Dave
Hi heather its Dave, so just following up on that where we land in the range of guidance on expenses will depend on a number of different factors it’s going to depend on how successful we are at hitting our recruiting goals, how much we ramp in areas like marketing how quickly we deploy our capital against our Capex Plas and then how we execute against our plan of ramping investment in new areas like Oculus, Whatsapp, internet.org etc. You know we feel good about where we are where we are going we are going in 2015 on a high note so I feel like we are making these investments from a position of strength and excited about the opportunities to put more capital to work in 2015.
Operator
Your next question comes from the line of Eric Sheridan with UBS, your line is open
Eric Sheridan, UBS
Thanks for taking the question, I’m going to follow up on your comment around search its early days but what the company is seeing in terms of the way people interacting with the new search functionality inside Facebook broadly and then maybe tying it back to advertising what that might mean for closing the loop with some of your small and medium size business advertisers and maybe the places initiative long term. Thanks.
Dave
Sure, so our view on this is that there is a lot of unique content that people have shared on Facebook a lot of personal content, recommendations from friends that you can get that you just wouldn’t be able to get through the traditional web search service or other app and we are on this multier voyage to basically index all the content and make it available to people and rank it well, you know we started off by launching graph search which I think included more than a trillion different connections in the first system and the second round of the search progress that we just started rolling out at the end of last year was post search which now has indexed more than I think a trillion posts which I mean the size of these corteses are bigger than anything than a traditional web search cortes you could find and its interesting and fun challenge to make this work.
We are seeing that people immediately understand how they can use this and find content that they had seen in newsfeed before or they posted with just a few keywords and we are excited about that but there is a lot more to do I would say that we are not thinking of advertising on it yet on a scale that our community operates a billion searches per day is actually not that big compared to what we think the opportunity here should be and we are just continuing to keep working on it because there’s just a lot of unique value that people should be able to get from their friends on Facebook through search.
