Facebook Inc (FB)’s Q4 2014 Earnings Conference Call Transcript

Sheryl
Operator, we have time for one last question.

Operator
The last question comes from the line of Mark Mahaney with RBC capital markets.

Mark
Thank you Sheryl, the size of the ad revenue that Facebook is generating is cruel. These are large budgets that are shifting over to Facebook any commentary on where you think these budgets are coming from. What are the source of funds and then engagement level seems to be rising and there seem to be slip in engagement levels DAU or MAU ratio in Asia and rest of the world. Is that a noise or a reason to panic.

Sheryl
I don’t think there’s any single source where the dollars are coming from. Certainly as consumers time and attention in shifting to mobile. You know the marketer time and attention. We pay a lot of attention to the marketers segment to work with. We see strong growth from brands from direct response like e-commerce and SMEs and developer. We stay real focused not really on the source of money where it’s coming from but what are the objective people are spending on Facebook so we can meet the different objectives. We understand that in order to continue to grow we have got to start multiple objectives on Facebook platform and that’s what we are focused on.

Dave
Mark, you know the simple story we are very pleased on how we are exceeding on it on the engagement front you know 64% of people coming to Facebook monthly, on an average day we think it’s a great stat, you I think small changes are pretty much noise, we are really happy with it. We talked about things like video engagement and how much photo sharing is going across our properties. So overall I think engagement is the great story for us and we are really happy with it.

Deborah
Great thank you everyone for joining us today, we appreciate your time and we look forward to speaking with you again.

Operator
This concludes today’s conference call, you may now disconnect.