Dave
Yea and Anthony just to be clear net revenue recognition for those products that’s how we did it in Q4 as well those are all small today but there is not a change in accounting in 2015, that’s how we accounted for what those products in Q4 as far. As net vs gross we just evaluated all the facts and circumstances and made the judgment that net revenue recognition was the appropriate treatment here.
Operator
Your next question comes from the line of Ross Sandler. Your line is open.
Ross Sandler
Thanks, just following up on the video concept how important is it that Facebook posts the videos vs I guess sharing clips from third party players in the feed and what percent of that 3 billion streams daily is Facebook embedded vs from other players and are you able to monetize videos from third party players today or is there a way to work around that in the future. Thanks.
Mark
The stats that we shared of 3 billion a day is all native on Facebook so there are probably other shares from other video services as well. but the way those look on our services are as if there are links to other sites and you know the reason why I think native video is so valuable for people using our service is that when someone uploads a video to Facebook directly, we can optimize how its delivered, alright so we can make it auto play, we can find the right quality and bit rate to send down to person the based on their connection over time and optimize all kinds of different things. So what I think people are finding from public figures to everyday videos that people are uploading that’s the best experience you can get is by uploading content native to Facebook which is I think a big part of the growth we are seeing here.
Operator
Your next question comes from the line of Colins Sebastian with Robert Berreck. Your line is open.
Colins Sebastian, Robert Berreck
Great, thank you, I wonder if it’s possible to distinguish how much is the growth and advertise revenues can be attributed to changes in organic compressions and how you balance the desire of business partners to contribute content to see its versus monetization, thank you.
Dave
Not sure I exactly understand the question but let me see if I can take a crack at it Colin I mean, what we are seeing obviously great growth in DAU which is up 18% we are seeing growth in time spent across the network up 10% per DAU so you got those sort of underline drivers of engagement you know driving growth. We are also you know monetizing at higher rates because we are able to get better targeting into the ads and get better conversion for advertisers that’s reflected in better pricing. So there is a number of different factors that are coming in to play, but clearly driving organic growth and engagement is critical in the business and we are seeing good success there.
Mark
One thing that I would just add to emphasize here is that I think there have been a couple of questions to this effect, is that you know are primary strategy for growing the ad businesses for increasing the quality of content not increasing the number of ads per story that people are seeing on Facebook. So there are impacts like as people start consume more content on Facebook within the ratio of ads that organic content that will show might be more ads, but overall our strategy is much less about increasing the volume of ads and much more about increasing the quality of the content and the quality of the targeting to get the right content to the right people and this is a pretty controversial strategy internally and we were not sure if that was going to work out but for the last year it’s really fueled our growth in a good way and we feel very confident that this is the right path going forward as well.
