Sheryl
On video ads, what really matters is that consumers are using video on Facebook because that gives us an opportunity, one to provide a great consumer experience but 2 to have that ad match that consumer experience, if there wasn’t consumer video on Facebook video ads on your news feed would be very jarring as a percentage of the videos you are seeing video ads did nicely into that experience. I don’t think it matters as much what the video content is and so while we are certainly exploring some premium content as you said we have horizon test out there in the public eye.
We are already seeing pretty explosive growth without that kind of premium content in the system in large numbers and so we will continue to figure out and we are certainly open to increasing video content either way, but we haven’t quite figured out what the mix needs to be and right now the growth is very strong. In terms of Atlis, we just re-launched this fall and we are just seeing as the adoption so I think it’s too soon for us to report that Atlis drives an increase in digital spend and increase in any particular kind of expense, but here’s what we believe really deeply which is that atlas is going to revitalize marketing by making the measurement more accurate. If you look at how digital ads are being measured, they are being measured based on a cookie based world that assumes that people have one device largely a pc and that’s just not true. Consumers have phones they have tablets they have pcs as well and the inability to understand that’s one person to serve an ad and measure all the way through correctly we think it’s going to massively improve the efficiency in the system as it gets adopted.
Operator
Your next question comes from the line of Peter Stabler with Wells Fargo. Your line is open
Peter Stabler, Wells Fargo
Thanks for taking the question, one for Sheryl, Sheryl as you push further toward monetizing off platform inventory. Wondering if you could speak to the state of your relationships with premium publishers, there’s a narrative out there we sometimes encounter that publishers are growing a bit concerned about the power you guys wield. Particularly as you push into monetizing off the platform. Thanks very much.
Sheryl
Our audience network efforts are still pretty new, we have a goal of serving more relevant ads to people off Facebook which will provide great reach for Facebook marketers and also a better opportunity to monetize for publishers. We will see some nice results, so Shazam reported that using audience network increased their revenue from ad networks by 37%. We believe by working with publishers by if we can increase the value of their inventory by providing more relevant and targeted ads they are going to be really happy with that opportunity and when we are in the early stages of finding as partners.
Operator
Your next questions comes from the line of Anthony Decramins with Wimnora. Your line is open
Anthony Decramins
Thanks, thanks a lot, first for either Mark or Sheryl on the subject of public video content and what you guys are doing to increase the amount of video in the newsfeed, are those things in terms of you know actors, celebrities, public figures that you can do to economically incentivize those creators of what say the higher quality user generated content on to Facebook platform be it a revenue share what have you relative to the economics for those types of folks on competing online video platforms and then just one quick one for Dave you mentioned you would be shifting the accounting for Facebook audience network in Livewire to be the revenue to be net intact in 2015 vs gross in 2014 I’m just wondering why are you going to do that and there any help us with in terms of order of that shift. Thanks
Sheryl
So, on premium video content we haven’t figured out exactly how important this is to the eco system or how much we are going to invest or what kind of monetization we are going to offer. Video is growing quite nicely through the eco system right now. We have made a lot of investments in public content working with public figures to use the Facebook platform, where by far the largest social platform and increasingly you’re seeing public figures everything from news broadcasters to journalists to public figures do a lot of on Facebook and that’s important test because it provides the kind of sharing people want.
People come to Facbeook to share with their friends and family, but they also come to Facebook to connect with everyone from politicians to journalists to celebrities they want to connect with and get news and we have definitely seen public content grow as a percentage of what people get we also had nice wins with the golden globe this year. Other things we are doing to go deep we are doing some partnership we did in Dallas with cnbc to show how we can help content creators increase their distribution and reach people directly on Facebook.
