Evine Live Inc. (EVLV): Clinton Group Pushes Stake to 1.90 Million Shares

According to a recent 13D filing with the Securities and Exchange Commission, George Hall‘s Clinton Group has increased its stake in Evine Live Inc. (NASDAQ:EVLV) to almost 1.9 million common shares, which represent 3.3% of the company’s outstanding stock. Previously, the fund held 1.60 million shares, as per its 13F filing for the reporting period of June 30. The new filing also revealed that Clinton Group has been engaged in various discussions with the management team of Evine Live (NASDAQ:EVLV), regarding the improvement of its business strategy in order to attain better shareholder value. Although the fund is pleased with the company’s strong results, as evidenced by its second quarter EBITDA rising by 52% year-over-year, and recognizes the company’s potential for long-term growth under the supervision of freshly appointed CEO Bob Rosenblatt, it is also aware that the company’s shares have lost 33% since the end of the second quarter of 2015. Hence, Clinton Group states that if this kind of valuation discrepancy continues, the company may have to engage an investment bank in order to create strategic alternative plans to increase shareholder value.

Evine Live is a digital commerce company engaged in the business of digital commerce retailing, providing a plethora of brand choices to consumers via TV, online and mobile devices. Since the beginning of the year, the company’s stock has lost 3.37%. For the second quarter of 2016, Evine Live reported a loss per share of $0.03, slightly above the estimates of a loss per share of $0.04, and revenue of $157 million, below the estimates of $166.3 million.

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The number of hedge funds in our database with positions in Evine Live (NASDAQ:EVLV) hasn’t changed recently, as there were nine investors long the stock at the end of June. Some of them included Jeffrey Bronchick’s Cove Street Capital, with a position valued at close to $10.9 million, J. Carlo Cannell’s Cannell Capital, with a $5.93 million position, Jim Simons’ Renaissance Technologies, Ken Griffin’s Citadel Investment Group, and Chuck Royce’s Royce & Associates. An investor who decided to drop its position in Evine Live (NASDAQ:EVLV), which was valued at $220,000 at the end of March, was Phil Frohlich’s Prescott Group Capital Management.

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You can access the original SEC filing by clicking here.

Ownership Summary Table

Name Sole Voting Power Shared Voting Power Sole Dispositive Power Shared Dispositive Power Aggregate Amount Owned Power Percent of Class
Clinton Group, Inc 1,895,623 1,895,623 1,895,623 3.3%
George Hall 1,895,623 1,895,623 1,895,623 3.3%
Imation Corp 998,395 998,395 998,395 1.7%

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Page 1 of 13 – SEC Filing

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13D
Under the Securities Exchange Act of 1934
(Amendment No. )*

EVINE Live
Inc.

(Name of Issuer)

Common Stock,
par value $0.01 per share

(Title of Class of Securities)

300487105

(CUSIP Number)

Eleazer Klein

Marc Weingarten

Schulte Roth & Zabel LLP

919 Third Avenue

New York, New York 10022

(212) 756-2000

(Name, Address and Telephone Number of Person
Authorized to Receive Notices and Communications)

August 23,
2016

(Date of Event Which Requires Filing of This Statement)

If the filing person has previously filed a statement on Schedule
13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Rule 13d-1(e), Rule
13d-1(f) or Rule 13d-1(g), check the following box. [ ]

(Page 1 of 13 Pages)

______________________________

* The remainder of this cover page shall be filled out for a reporting
person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing
information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall
not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”)
or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however,
see the Notes).

Page 2 of 13 – SEC Filing

1

NAME OF REPORTING PERSONS

Clinton Group, Inc.

2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a) ¨

(b) x

3 SEC USE ONLY
4

SOURCE OF FUNDS

AF

5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO ITEM 2(d) or 2(e) ¨
6

CITIZENSHIP OR PLACE OF ORGANIZATION

Delaware

NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
7

SOLE VOTING POWER

– 0 –

8

SHARED VOTING POWER

1,895,623 shares of Common
Stock

9

SOLE DISPOSITIVE POWER

– 0 –

10

SHARED DISPOSITIVE POWER

1,895,623 shares of Common
Stock

11

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON

1,895,623 shares of Common
Stock

12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES ¨
13

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

3.3%

14

TYPE OF REPORTING PERSON

CO; IA

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Page 3 of 13 – SEC Filing

1

NAME OF REPORTING PERSONS

George Hall

2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a) ¨

(b) x

3 SEC USE ONLY
4

SOURCE OF FUNDS

AF

5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO ITEM 2(d) or 2(e) ¨
6

CITIZENSHIP OR PLACE OF ORGANIZATION

United States

NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
7

SOLE VOTING POWER

– 0 –

8

SHARED VOTING POWER

1,895,623 shares of Common
Stock

9

SOLE DISPOSITIVE POWER

– 0 –

10

SHARED DISPOSITIVE POWER

1,895,623 shares of Common
Stock

11

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON

1,895,623 shares of Common
Stock

12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES ¨
13

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

3.3%

14

TYPE OF REPORTING PERSON

IN

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Page 4 of 13 – SEC Filing

1

NAME OF REPORTING PERSONS

Imation Corp.

2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a) ¨

(b) x

3 SEC USE ONLY
4

SOURCE OF FUNDS

AF

5 CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO ITEM 2(d) or 2(e) ¨
6

CITIZENSHIP OR PLACE OF ORGANIZATION

Delaware

NUMBER OF
SHARES
BENEFICIALLY
OWNED BY
EACH
REPORTING
PERSON WITH
7

SOLE VOTING POWER

– 0 –

8

SHARED VOTING POWER

998,395 shares of Common
Stock

9

SOLE DISPOSITIVE POWER

– 0 –

10

SHARED DISPOSITIVE POWER

998,395 shares of Common
Stock

11

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH PERSON

998,395 shares of Common
Stock

12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES ¨
13

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

1.7%

14

TYPE OF REPORTING PERSON

CO

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Page 5 of 13 – SEC Filing

Item 1. SECURITY AND ISSUER
This statement on Schedule 13D (this “Schedule 13D”) relates to the common stock, par value $0.01 per share (the “Common Stock”), of EVINE Live Inc., a Minnesota corporation (the “Issuer”).  The address of the Issuer’s principal executive office is 6740 Shady Oak Road, Eden Prairie, Minnesota 55344.
Item 2. IDENTITY AND BACKGROUND

(a) This Schedule 13D is filed by: (i) Clinton Group, Inc., a Delaware
corporation (“CGI”), which serves as the investment manager to Clinton Madison Investment Fund, L.P. (“CMAD”)
and HCM Clinton Equity Strategies Ltd. (“HCM”) and owns all of the outstanding equity in Clinton Union League LLC,
which serves as the investment manager to Clinton Relational Opportunity Master Fund, L.P. (together with CMAD, HCM, and any other
funds or accounts controlled, directly or indirectly, by CGI and/or Mr. Hall (as defined below) from time to time, the “Clinton
Funds”), with respect to the shares of Common Stock held by the Clinton Funds; (ii) George E. Hall, a United States citizen,
who serves as Chief Executive Officer of CGI (“Mr. Hall”), with respect to the shares of Common Stock held by the Clinton
Funds; and (iii) Imation Corp., a Delaware corporation (“Imation”, and together with CGI and Mr. Hall, the “Reporting
Persons”), with respect to the shares of Common Stock held by Imation.

(b) The principal business address of CGI and Mr. Hall is 510 Madison
Avenue, 9th Floor, New York, New York 10022. The principal business address of Imation is 1 Imation Way, Oakdale, Minnesota
55128.

(c) The principal business of CGI is to provide investment management
services to private individuals and institutions. The principal business of Mr. Hall is to serve as Chief Executive Officer of
CGI. The principal business of Imation is the storage, management and protection of electronic data.

(d) None of the Reporting Persons or persons listed on Schedule
A has, during the last five years, been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors).

(e) None of the Reporting Persons or persons listed on Schedule
A has, during the last five years, been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction
and as a result of such proceedings was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting
or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.

(f) Mr. Hall is a citizen of the United States.

The name, citizenship, present principal occupation or employment
and business address of each director and executive officer or general partner, as applicable, of CGI and Imation is set forth
in Schedule A attached hereto. To the best of the Reporting Persons’ knowledge, except as set forth in this statement on
Schedule 13D, none of such individuals owns any shares of Common Stock.

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Page 6 of 13 – SEC Filing

Item 3. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

The Reporting Persons used approximately $5,180,000 (excluding brokerage
commissions) in the aggregate to purchase the Common Stock reported in this Schedule 13D.

The source of the funds used to acquire the Common Stock reported
herein as beneficially owned by CGI and Mr. Hall is the working capital of the Clinton Funds, and margin borrowings described in
the following sentence. Such shares of Common Stock are held by the Clinton Funds in commingled margin accounts, which may extend
margin credit to the Clinton Funds from time to time, subject to applicable federal margin regulations, stock exchange rules and
credit policies. In such instances, the positions held in the margin account are pledged as collateral security for the repayment
of debit balances in the account. The margin accounts bear interest at a rate based upon the broker’s call rate from time
to time in effect. Because other securities are held in the margin accounts, it is not possible to determine the amounts, if any,
of margin used to purchase the Common Stock reported herein as beneficially owned by CGI and Mr. Hall.

The source of the funds used to acquire the Common Stock reported
herein as held by Imation is cash on its balance sheet.

Item 4. PURPOSE OF TRANSACTION
The Reporting Persons initially acquired beneficial ownership of the Common Stock of the Issuer for investment
purposes because they believed the Issuer’s Common Stock was undervalued and represented an attractive investment opportunity.
In the Reporting Persons’ view, the strong financial results and forward guidance reported by the Issuer this week reinforced
such beliefs.
The Reporting Persons have had a number of meetings with executive management
of the Issuer since the beginning of this calendar year to discuss, among other things, the Company’s strategic positioning,
the transition in executive management, tactics to improve the Issuer’s profitability margins and operating efficiency, and
the plans and strategies of the board of directors of the Issuer (the “Board”) to create shareholder value. The
Reporting Persons intend to continue to have discussions regarding such matters with the Issuer’s management and the
Board, and may discuss such matters with other shareholders of the Issuer and other third parties.
The Reporting Persons recognize the Issuer’s prodigious results during the first two quarters of its
current fiscal year and expect that the Issuer’s current management team will continue the trend of improved execution. Furthermore,
the Reporting Persons believe that the Issuer has a solid foundation for long-term growth under the stewardship of newly appointed
CEO, Bob Rosenblatt.

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Page 7 of 13 – SEC Filing

However, the Reporting Persons
believe that the market has inadequately valued the Common Stock and, specifically, has failed to appropriately appraise the Issuer’s
strategic position within digital commerce, the Issuer’s deferred tax assets or the Issuer’s valuable spectrum asset
in Boston, Massachusetts.  As a comparison, although the Issuer has reported EBITDA for the second fiscal quarter of 2016
to be up 52% year-over-year, the share price of the Common Stock is down 33% since the end of the second fiscal quarter of 2015.
If the aforementioned valuation discrepancy persists, the Reporting Persons may consider advocating that the Board engage an investment
bank to evaluate strategic alternatives to maximize shareholder value, including a going-private transaction or a sale of the
Issuer’s component parts, as the Reporting Persons believe that either transaction would yield a substantial premium to
prevailing market prices of the Common Stock.

Except as set forth herein, the Reporting Persons
have no present plan or proposal that would relate to or result in any of the matters set forth in subparagraphs (a) – (j)
of Item 4 of Schedule 13D. The Reporting Persons intend to review their investment in the Issuer on a continuing basis. Depending
on various factors including, without limitation, the Issuer’s financial position and strategic direction, actions taken
by the Board, price levels of the Common Stock, other investment opportunities available to the Reporting Persons, conditions in
the securities market and general economic and industry conditions, the Reporting Persons may in the future take such actions with
respect to their investment in the Issuer as they deem appropriate including, without limitation, engaging in discussions with
other shareholders of the Issuer or other third parties about the Issuer and the Reporting Persons’ investment (including
potential business combinations or dispositions involving the Issuer or certain of its businesses); making recommendations or proposals
to the Issuer concerning changes to the capitalization, ownership structure, Board structure (including the composition of the
Board), potential business combinations or dispositions involving the Issuer or certain of its businesses; providing suggestions
to the Issuer for improving its financial and/or operational performance, purchasing additional shares of Common Stock and/or other
securities of the Issuer (collectively, “Securities”), disposing of any or all of their Securities, in the open market
or otherwise, at any time and from time to time, and engaging in any hedging or similar transactions with respect to the Securities,
including swaps and other derivative instruments. The Reporting Persons reserve the right to change their intention with respect
to any and all matters referred to in this Item 4 of this Schedule 13D.

Item 5. INTEREST IN SECURITIES OF THE ISSUER

(a) – (b) The aggregate number and percentage of shares of
Common Stock to which this Schedule 13D relates is 2,894,018 shares of Common Stock, constituting approximately 5.1% of the Issuer’s
currently outstanding Common Stock. The aggregate number and percentage of shares of Common Stock reported herein are based upon
the 57,192,294 shares of Common Stock outstanding as of May 19, 2016, as reported in the Issuer’s Quarterly Report on Form
10-Q for the period ended April 30, 2016, filed with the Securities and Exchange Commission on May 26, 2016.

The information required by Items 5(a) – (b) is set forth
in rows 7 – 13 of the cover page for each of the Reporting Persons and is incorporated herein by reference. By virtue of
his direct and indirect control of CGI, Mr. Hall is deemed to have shared voting power and shared dispositive power with respect
to all Common Stock as to which CGI has voting power or dispositive power.

(c) Information concerning transactions in the Common Stock effected by the Reporting Persons during the past sixty days is set forth in Schedule B hereto and is incorporated herein by reference.  Unless otherwise indicated, all of such transactions were effected in the open market.

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Page 8 of 13 – SEC Filing

(d) No person (other than the Reporting Persons) is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the shares of Common Stock reported herein.
(e) Not applicable.
Item 6. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT TO SECURITIES OF THE ISSUER

The Reporting Persons are parties to an agreement with respect to
the joint filing of this Schedule 13D and any amendments thereto. A copy of such agreement is attached as Exhibit 1 to this Schedule
13D and is incorporated by reference herein.

Other than the joint filing agreement, there are no contracts, arrangements,
understandings or relationships among the Reporting Persons or between the Reporting Persons and any other person with respect
to securities of the Issuer.

Item 7. MATERIAL TO BE FILED AS EXHIBITS.
Exhibit Description
1. Joint Filing Agreement, dated August 25, 2016.

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Page 9 of 13 – SEC Filing

SIGNATURES

After reasonable
inquiry and to the best of his or its knowledge and belief, each of the undersigned certifies that the information set forth in
this statement is true, complete and correct.

Date: August 25, 2016

Clinton Group, Inc.
By: /s/ George Hall
Name: George Hall
Title: President
/s/ George Hall
George Hall
Imation Corp.
By: /s/ Joseph A. De Perio
Name: Joseph A. De Perio
Title: Chairman of the Board

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Page 10 of 13 – SEC Filing

SCHEDULE A

Directors and Executive Officers of Certain
Reporting Persons

CLINTON GROUP INC.

The following sets forth the name, position and principal occupation
of each director and executive officer of CGI. Each such person is a citizen of the United States of America. The business address
of each director and executive officer is 510 Madison Ave., 9th Floor, New York, New York 10022.

Name Position & Principal Occupation
George Hall Director and President of CGI
Francis A. Ruchalski Director and Chief Financial Officer of CGI

John L. Hall

Hani Findakly

William Lockyer

Director of CGI

Director of CGI

Director of CGI

 

IMATION CORP.

The following sets forth the name, principal
occupation and business address of each director and executive officer of Imation.  Each such person is a citizen of
the United States of America.

Name Position & Principal Occupation Business Address
Alex Spiro

Director of Imation

Attorney, Brafman & Associates

767 3rd Avenue, New York, NY 10017
Barry L. Kasoff

Director of Imation

Chief Restructuring Officer of Imation

President, Realization Services, Inc.

1 Imation Way, Oakdale, MN 55128
Geoff Barrall

Chief Technology Officer of Imation

1 Imation Way, Oakdale, MN 55128

 

Joseph A. De Perio

Director of Imation

Senior Portfolio Manager, Clinton Group, Inc.

510 Madison Avenue, 9th Floor, New York, NY 10022
Robert B. Fernander

Director of Imation

Interim Chief Executive Officer of Imation

1 Imation Way, Oakdale, MN 55128

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Page 11 of 13 – SEC Filing

Robert Searing

Director of Imation

Chief Operating Officer and Chief Financial Officer, BH Asset Management,
LLC

104 W. 40th Street, New York, NY 10018
Tracy McKibben

Director of Imation

Chief Executive Officer, MAC Energy Advisors, LLC

100 Riverside Blvd. #3S, New York, NY 10069
Donald H. Putnam

Director of Imation

Managing Partner, Grail Partners LLC

505 Sansome Street, 19th Floor, San Francisco, CA 94111

Doug O’Shaughnessy

Vice President of Customer Service, Imation

1 Imation Way, Oakdale, MN 55128

Mark Herbert

Senior Vice President of Engineering, Imation

1 Imation Way, Oakdale, MN 55128
Stewart Gallacher

Vice President of Global Operations, Imation

1 Imation Way, Oakdale, MN 55128

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Page 12 of 13 – SEC Filing

SCHEDULE B

 Transactions in the Issuer’s
Shares of Common Stock by the Reporting Persons

During the Past 60 Days

  

The following tables set forth all transactions
in the shares of Common Stock effected during the past 60 days by the Reporting Persons. All such transactions were effected in
the open market through brokers and the price per share does not include commissions.

CGI (for the benefit of the Clinton Funds):

 

Trade Date Shares Purchased (Sold) Average Price Per Share Range of Prices Per Share
06/27/2016 73,800 $1.56 (1) $1.5548 – $1.5636
06/28/2016 20,000 $1.65 (1) $1.6534 – $1.6555
07/11/2016 20,000 $1.86 (1) $1.8591 – $1.8753
07/12/2016 35,000 $2.01 (1) $2.0028 – $2.0171
07/13/2016 25,000 $1.92 N/A
07/19/2016 5,000 $1.91 N/A
07/20/2016 13,167 $1.97 (1) $1.9169 – $1.98
07/21/2016 6,607 $1.96 (1) $1.95 – $1.9636
07/22/2016 5,000 $1.97 N/A
07/25/2016 10,600 $1.90 (1) $1.8841 – $1.9111
07/25/2016 (32,340) $1.92 (1) $1.9074 – $1.9403
07/26/2016 (115,144) $1.97 (1) $1.9397 – $1.9908
07/26/2016 70,000 $1.97 (1) $1.9616 – $1.9678
07/27/2016 (4,480) $1.92 N/A
07/27/2016 3,326 $1.94 N/A
07/28/2016 14,996 $1.93 (1) $1.9147 – $1.9365
07/28/2016 (25,000) $1.92 (1) $1.9252 – $1.9317
08/01/2016 24,000 $1.89 (1) $1.8447 – $1.9134
08/02/2016 58,776 $1.91 (1) $1.89 – $1.9365
08/02/2016 (33,600) $1.90 (1) $1.89 – $1.9018
08/03/2016 (50,600) $1.87 (1) $1.8678 – $1.8696
08/03/2016 50,600 $1.87 (1) $1.8713 – $1.8758
08/04/2016 52,509 $1.88 (1) $1.8409 – $1.8937
08/04/2016 (29,900) $1.89 (1) $1.85 – $1.8902
08/05/2016 (145,400) $1.87 (1) $1.8322 – $1.8894
08/05/2016 170,000 $1.88 (1) $1.8517 – $1.8894
08/08/2016 (79,500) $1.74 N/A
08/08/2016 105,000 $1.75 (1) $1.7477 – $1.7598
08/09/2016 (96,040) $1.69 (1) $1.6383 – $1.7021
08/09/2016 99,000 $1.70 (1) $1.66 – $1.7072
08/10/2016 (22,200) $1.64 (1) $1.6224 – $1.6375

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Page 13 of 13 – SEC Filing

08/10/2016 25,000 $1.64 N/A
08/11/2016 (50,000) $1.60 N/A
08/11/2016 50,000 $1.61 N/A
08/19/2016 75,000 $1.61 N/A
08/22/2016 25,000 $1.67 N/A
08/23/2016 35,000 $1.76 N/A

(1) This transaction was executed in multiple trades in the open
market. The price reported above reflects the weighted average sale price per share of Common Stock purchased or sold, as applicable.
The Reporting Persons undertake to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange
Commission, upon request, full information regarding the number of shares purchased or sold, as applicable, at each separate price
within the ranges set forth above.

Imation:

 

Trade Date Shares Purchased (Sold) Price Per Share
06/27/2016 56,600 $1.65
06/28/2016 71,788 $1.57
07/12/2016 105,313 $1.98
07/13/2016 39,402 $1.91
07/14/2016 85,000 $1.85
07/15/2016 18,763 $1.85
07/29/2016 50,000 $1.90
08/03/2016 10,067 $1.88
08/04/2016 89,200 $1.85
08/05/2016 137,395 $1.88
08/23/2016 134,867 $1.75

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