Evine Live Inc. (EVLV): Cannell Capital Trims Exposure

Page 4 of 7 – SEC Filing
CUSIP No. 300487105 Page 4 of 7 Pages
Item 4.   Purpose of Transaction


Mr. Cannell, on behalf of the Investment Vehicles, identified the Company as an
entity satisfying each Fund’s investment criteria. The Funds acquired and continue
to hold the Shares as a long-term investment.


Mr. Cannell reserves the right to discuss various views and opinions with respect to
the Company and its business plans with the Company or the members of its senior
management. The discussion of such views and opinions may extend from ordinary
day-to-day business operations to matters such as nominees for representation on the
Company’s board of directors, senior management decisions and extraordinary business
transactions. Mr. Cannell reserves the right to take such action as he may deem
necessary from time to time to seek to maximize the value of the Shares. Such
actions may include, but may not necessarily be limited to, pursuit of strategic
initiatives to enhance shareholder value.


In addition to the actions set forth above, Mr. Cannell may engage in any of the
actions specified in Items 4(a) through 4(j) to the Schedule 13D general instructions.


Except as set forth above and in the Item 7 Exhibit below, Mr. Cannell has no
present plans or proposals that relate to or would result in any of the
transactions described in Item 4 of Schedule 13D.

Item 5.   Interest in Securities of the Issuer
Based on information set forth in the Company’s Form 10-K as filed with the
Securities and Exchange Commission on April 1, 2016, there were 57,170,245
Common Shares issued and outstanding as of March 28, 2016.

(a)  As of the Reporting Date, for the purposes of Reg. Section 240.13d-3, Cannell
Capital LLC may be deemed to beneficially own 3,997,549 Shares, or approximately
6.99% of the Shares deemed issued and outstanding as of the Reporting Date.

(b)  Cannell Capital LLC possesses the sole power to vote and to direct
the disposition of the Shares held by the Investment Vehicles.

(c)  The following table details the transactions during the sixty days on or prior
to the Reporting Date in Shares, or securities convertible into, exercisable for or
exchangeable for Shares, by Cannell Capital LLC or any other person or entity
controlled by him or any person or entity for which he possesses voting or
investment control over the securities thereof (each of which was effected in
an ordinary brokerage transaction by Cannell Capital LLC on behalf
of the Investment Vehicles).

&nbsp   EntityDateQuantity

Price

Per Share

Form Of

Transaction

 &nbsp   Cannell SMAs02/17/201648,5040.5086 Sell    Cannell SMAs02/18/201650,0000.5010 Sell    Cannell SMAs02/19/2016114,4000.4872 Sell    Cannell SMAs02/22/201629,3170.5041 Sell    Cannell SMAs02/23/201650,0000.5135 Sell    Cannell SMAs02/24/201651,8000.5018 Sell    Cannell SMAs02/25/2016154,4830.5036 Sell    Cuttyhunk04/05/20162,9841.2096 Sell    Tonga04/05/20165,5161.2096 Sell    Cuttyhunk04/06/201637,3601.2059 Sell    Tonga04/06/201669,0541.2059 Sell &nbspItem 6.   Contracts, Arrangements, Understandings or Relationships with Respect to Securities of the Issuer  NoneItem 7.   Material to Be Filed as Exhibits  None

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