2013 has been, without a doubt, the year of video content and by the looks of it, this trend is highly likely to continue in 2014 as well. But instead of discussing the causes of the viral videos frenzy, today we would like to take a look at the videos that had the biggest impact in 2013. And no, we’re not going to talk about cat videos.
At the end of last year, Google Inc (NASDAQ:GOOG) released a list of most effective videos in 2013, based on an algorithm that encompassed several factors: organic views, paid views, and audience retention. The latter indicator refers to the percentage of the view people ended up watching or, in other words, to what extent users were compelled to keep watching the video. This sounds like a pretty complex algorithm but since Google bothered to crunch the numbers, it will be interesting to take a look at the 2013 videos that had the biggest impact on consumers. Following, we would like to present you with the list we have compiled of the top 10 video ads of the year that has just passed.
It is interesting to note how all 10 videos on our countdown were all produced by brands. And, even more compelling is the fact that neither of them is like your typical add. All the videos listed were created with the short-film concept and they all tell a story that goes well beyond just purchasing a product or a service. Even though they might not be the most expensive or even the most viewed ads of all time, the following videos have managed one very important thing: to capture audiences worldwide.
Curious to see if you too have shared one of 2013’s top video ads? Let’s take a look at the countdown.
Note: only videos uploaded on YouTube were taken into account for the purposes of this countdown.
No. 10: Audi 2013 Big Game Commercial – Prom
No. of views in 2013: 10,732,209
Uploaded by: Audi
Creative agency: Venebles Bell & Partners
No. 9: Game Day 2013 Commercial – Get In. Get Happy
No. of views in 2013: 14,740,854
Uploaded by: Volkswagen
Creative agency: Deutsch LA
No. 8: Official Ram Trucks Super Bowl Commercial – Farmer
No. of views in 2013: 16,609,825
Uploaded by: Ram Trucks
Creative agency: The Richards Group
No. 7: Happier than a Camel on Wednesday – Hump Day Camel Commercial
No. of views in 2013: 18,569,964
Uploaded by: Geico
Creative agency: The Martin Agency
No. 6: Kmart – Ship My Pants
No. of views in 2013: 20,013,129
Uploaded by: Kmart
Creative agency: Draft FCB
No. 5: Girls Don’t Poop
No. of views in 2013: 20,035,923
Uploaded by: Poo-Pourri
Creative agency: The Harmon Brothers
No. 4: Pepsi MAX and Jeff Gordon Present – Test Drive
No. of views in 2013: 39,551,290
Uploaded by: Pepsi
Creative agency: TBWA, Chiat, and Day
No. 3: Child of the 90s
No. of views in 2013: 47,943,975
Uploaded by: Internetexplorer
Creative agency: Microsoft Corporation (NASDAQ:MSFT) and Column Five
No. 2: Dove Real Beauty Sketches
No. of views in 2013: 59,553,696
Uploaded by: Dove
Creative agency: Ogilvy Brazil
No. 1: Baby & Me – The New Evian Film
No. of views in 2013: 66,249,340
Uploaded by: Evian
Creative agency: BETC Digital
