Like virtually any other social network, Twitter has also evolved into a great platform for businesses that are looking to advertise themselves. But the best brands on Twitter don’t solely focus on promoting products and services, but also on truly engaging with their followers. And some brands do it a lot better than others.
Following, we would like to present you with a list we have compiled of the top 8 brands on Twitter. Read below to see which brands have had the wittiest, funniest, and most engaging posts on the popular social network. Let’s take a look at the countdown.
No. 8: Arby’s
During the latest edition of the Grammy’s, one of the most talked about events on Twitter was the hat worn by Pharrell. Seizing the opportunity, somebody on Arby’s writing staff decided to include this moment in the company’s post. The tweet generated over 80,000 re-tweets and hundreds of responses.
No. 7: Charmin
Charmin is one of the most active brands on Twitter, with posts that vary between witty comments about using the restroom and posts that promote the company’s toilet paper. Other Twitter members often engage with the company, which takes the time to respond to each and every one of them.
No. 6: Oreo
Oreo rose to Twitter fame during the 2013 Super Bowl, when it took advantage of the now infamous power outage to promote its products. But the company hasn’t sat on its laurels. Since that event, Oreo has been constantly delighting Twitter followers with powerful ads and unique videos.
No. 5: DiGiorno
DiGiorno is undoubtedly the most popular frozen pizza company on Twitter. The company keeps its feed interesting through entertaining posts, but it also makes sure it highlights some of the most important pop culture events, such as the Super Bowl or The Sound of Music.
No. 4: Delta
Delta’s presence on Twitter is all the more impressive considering the fact that, as an airline company, they almost always have to deal with a ton of customer complaints. However, despite this relative drawback, Delta has always managed to enchant followers with funny and witty posts.
No. 3: Taco Bell
The popular fast food chain has amassed over 1 million followers on Twitter, largely thanks to their clever one-lines and references to various pop culture moments. But its most popular moment on Twitter occurred back in 2012, when it entered into an online feud with Old Spice.
No. 2: Smart Car USA
The Smart car might be small, but is sure knows how to fight back. Fans realized this in 2012, after a member had made an uninspired joke regarding the car’s size. Smart Car USA responded by giving a detailed explanation why that user’s comment was completely irrelevant. It was a complete smack-down that helped the brand gain a lot of popularity.
No. 1: Old Spice
Old Spice is one of the first brands in the world to recognize Twitter’s potential for advertising. Apart from its witty, sometimes sarcastic tweets, Old Spice also frequently directs its posts at other brands, increasing its own profile and exposure in the process.
