Instagram is arguably the most popular photo-sharing platform in the world. But apart from providing tools for people who want to share glimpses of their lives to the world, Instagram has also become a preferred medium for businesses who want to advertise their products and services. The visual nature of Instagram allows brands to artistically showcase their products so as to engage with users around the world.
With over 130 million members and more than 1 billion photos uploaded each month, Instagram provided brands with the necessary tools they need in order to increase their exposure. But which are the most engaging brands that use this social platform? Following, we would like to present you with a list we have compiled of the top 7 brands on Instagram. Let’s take a look at the countdown and see what makes these brands so good at using Instagram for advertising purposes.
No. 7: Red Bull
Red Bull combines advertising shots with photos that really have nothing to do with the product, but are nonetheless amazing and fun to look out. You tend to instantly feel more energized just by looking at their photo display.
No. 6: Victoria’s Secret
Given this company’s focus on aesthetics, Instagram has proven as the perfect tool to showcase Victoria’s Secret collections. Followers are encouraged to share their opinion regarding the latest products, by picking their favorites or adding items to their wish lists.
No. 5: Vans
The popular shoemaker uses Instagram to artistically showcase how their brand is suitable for every single demographic group. Their photos are eye-catching and smart and have helped Vans generate quite the large fan base.
No. 4: Forever 21
Forever 21 uses its Instagram so as to better connect with its audience and uncover what they really need and desire. Their method is simple yet powerful: every day, they pop up a question, like “What do you think” and followers are more than eager to share their two cents. And Forever 21 is more than willing to listen and respond to their requests.
No. 3: Adidas
Adidas’ Instagram is filled with useful information and calls to action for its followers. This brand uses professional poster-like pictures to promote its products and sale dates in stores across the world. In addition, Adidas also takes the time to organize fun competitions for its followers, such as the Drop a Rhyme campaign organized back in November 2013.
No. 2: Starbucks Corporation (NASDAQ:SBUX)
Starbucks’ Instagram account is rather unique and eye-catching: it’s witty, fun, lighthearted, and, at times, thought-provoking. Starbucks keeps its followers engaged by posting motivating and inspiring content, meant to brighten up your day.
No. 1: Nike Inc (NYSE:NKE)
Nike’s Instagram account is stunning to say the list. This brand focuses on enchanting its followers with professional and mesmerizing photos that depict every single facet of an active life. In addition, the photos are often accompanied by smart and thought-provoking copy, courtesy of Nike’s team of writers. Furthermore, the brand also ensures that it always caters to the needs of its fan base, by responding to requests and comments received from followers all across the globe.
