e.l.f. Beauty, Inc. (NYSE:ELF) Q3 2023 Earnings Call Transcript

Page 7 of 11

Jon Andersen: That makes sense. Very helpful. Thanks, Mandy. And then again, I’m going to take a shot at this. I know you’re not ready to talk about fiscal 2024 guidance, but I am just kind of thinking back to the long-term algorithm you’ve kind of communicated in the past mid- to upper single-digit revenue growth. Obviously, that’s going to be different from year-to-year, but when you put it all together and you think about the color category tailwinds and the share gains for the e.l.f. brand and what seems like significant new shelf space this spring, a very robust innovation pipeline, high digital and marketing spending. Any thoughts on maybe kind of triangulating the ’24 kind of drivers relative to kind of that long-term algorithm? It just feels like it could be another very strong year above kind of algorithm growth.

Mandy Fields: Yes. So you’re right, Jon. We’re not giving fiscal ’24 guidance today. You have to stay tuned for May for that, but we feel great about the white space that’s ahead of us and opportunities that still lie before us. You called out a number of them, but certainly, would love to see growth continue at this level. But I’ve always taken a balanced approach with guidance, as you know. I feel like that has served us well, and so you’ll have to wait until May, but we’re feeling pretty good about where we’re at right now.

Jon Andersen: Thanks so much. I appreciate it. Congrats, again.

Mandy Fields: Thank you.

Operator: Our next question comes from Ashley Helgans with Jefferies. Please go ahead.

Unidentified Analyst: Hi, this is Sidney on for Ashley. Congrats on the quarter. So I just wanted to ask first about that kind of higher price tier of products. Are you seeing any difference in customer demographics between those who are shopping the more entry-level lower price point or versus like the higher price point products in your mix?

Tarang Amin: Hi, Sidney, this is Tarang. We do see some difference. I would say, our strength is Gen Z into millennials and some Gen X and so we certainly do pick up more consumers from different age cohorts. But the biggest thing €“ because I often get asked this question, are you seeing trade down, are you seeing trade within mass. As we talked in our prepared remarks, I think the real secret sauce of e.l.f. is with these holy grail products, some of these higher-priced tier products. We’re able to expand the entire category. So I gave the example on Poreless Putty Primer. It had an inspiration of a prestige item that was $52. By introducing Poreless Putty Primer, we’ve grown €“ I think we sell 9x more units on that prestige item and that prestige item is still growing.

We’ve seen the same thing when it comes to our concealer business, where we’ve more than doubled the units on a pretty iconic set of prestige concealers. So, we definitely do pick up more new consumers, and because of that, you will see a broader range in terms of ages and their demographics. But I think the bigger concept and what really propels us is our ability to expand that entire category where it’s no longer accessible just to a few who could afford a $50 item, but you can really bring anyone in when it saves you $10.

Unidentified Analyst: Yes, that’s helpful. And then my next question is a bit more long term and actually kind of about that next upcoming generation from Gen Z, Gen Alpha. It feels like they’re kind of beginning to rise with the new buzzy generation and because of your price point and high level of innovation and you’re always on trend, I think it seems like you guys make a great entry skincare or color cosmetics brands. So I was just curious if you’re beginning to see any of those younger shoppers or if you have any thoughts on kind of beginning to consider them in your marketing approach?

Page 7 of 11