DoubleVerify Holdings, Inc. (NYSE:DV) Q3 2023 Earnings Call Transcript November 12, 2023
Operator: Greetings, and welcome to the DoubleVerify Third Quarter 2023 Financial Results Conference Call. [Operator Instructions] As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Tejal Engman, Senior Vice President, Investor Relations. Thank you. You may begin.
Tejal Engman: Good afternoon, and welcome to DoubleVerify’s third quarter 2023 earnings conference call. With us today are Mark Zagorski, CEO, and Nicola Allais, CFO. Today’s press release and this call may contain forward-looking statements that are subject to inherent risks, uncertainties, and changes, and reflect our current expectations and information currently available to us, and our actual results could differ materially. For more information, please refer to the risk factors in our recent SEC filings, including our Form 10-Q and our annual report or Form 10-K. In addition, our discussion today will include references to certain supplemental non-GAAP financial measures and should be considered in addition to, and not as a substitute for, our GAAP results.
Reconciliations to the most comparable GAAP measures are available in today’s earnings press release, which is available on our investor relations website at ir.doubleverify.com. Also, during the call today, we’ll be referring to the slide deck posted on our website. With that, I’ll turn it over to Mark.
Mark Zagorski: Thanks, Tejal, and thank you all for joining us today. Before we dig into our exceptional progress last quarter, I would like to acknowledge the recent horrific terrorist attacks in Israel and the heartbreaking humanitarian crisis that now impacts millions of people in the region. DV has an incredibly talented team in Tel Aviv that has been remarkably strong and resilient during this undoubtedly challenging time. We continue to support them and all of our global teams affected by the conflict and are actively investing in humanitarian charities focused on helping those in need in the impacted area. Now, turning to our results, we delivered an outstanding third quarter supported by a matrix of growth drivers across key digital media environments, social, programmatic, retail media, and CTV, and across all leading global markets, as our investments in industry leading solutions helped us create greater value for our existing clients and win a large roster of new clients.
Our growth remains resilient, outpacing the market and our competitors and we are confident that this will continue to be the case in the quarters ahead as the macro stabilizes. We drove 28% revenue growth and achieved 32% adjusted EBITDA margins in the third quarter, a marked acceleration from Q2 and above the top end of our guidance. Today, we are raising the midpoint of our full-year 2023 guidance range to reflect the revenue growth of 27%, which again meaningfully outpaces that of our competitors and the industry. Our customer wins and expansion momentum continues to accelerate. In the third quarter, we won several large, new enterprise logos including Ulta Beauty, General Motors, Total Energie, NFL, Rolex, Miele, Meijer Retail Media, P&G Turkey, Mizkan, Saudi Coffee Company and Rak Bank.
We also significantly expanded our business with current clients, including Uber and Lexus, who implemented ABS abroad and in the US, Santander who activated DV Authentic Attention in Brazil and Mondelez, Colgate and Pfizer, who expanded their use of DV’s social verification solutions across multiple geographies. Our year-to-date win rate across all opportunities remained above 80% with 67% of our third quarter wins being greenfield, which we define as wins where the advertiser wasn’t using third-party tools for the business that DV won. Winning business with new and existing advertisers fuels our successful land and expand strategy. We grew the total number of advertiser customers generating more than $200,000 over the last 12 months to 272 in the third quarter, up 11% compared to last year.
The opportunity to land and expand through product upsell remains vast, as over half of our Top 700 customers use less than four of DV’s seven core products, and that does not include Scibids. Our products span Activation and Measurement and are complementary, providing compounding benefits when used together, as realized by the fact that over half of our Top 50 customers use six or more of our seven core products. DV continues to grow significantly faster than the industry and is gaining market share due to three core differentiators: our increasing platform scale and market coverage, our focus on market-defining innovation, and the deep level of trust that we have built with our customers as an unbiased, independent partner. Beginning with our expanding coverage scale, we continue to grow the breadth of our measurement across key social platforms with a focus on short-form video.
Today, we classify over 130% more content on social platforms than we did a year ago. In the third quarter, we launched viewability and invalid traffic measurement across YouTube Shorts inventory to help advertisers ensure that their ads are viewable and safe from fraud, thereby providing measurement across a greater volume of ad impressions on YouTube. We also expanded TikTok brand safety and suitability measurement across the most important markets in Latin America and Europe, and plan to widen our TikTok APAC market coverage even further in the fourth quarter. By year-end, we expect to support brand safety and suitability in markets that cover 85% of global digital ad spend, ex-China and India. This ongoing product development activity and international expansion investment bolstered DV’s social revenue, which grew 56% year-over-year in Q3, up from a 32% growth rate in Q2.
Short-form video was a key driver of our third quarter social revenue growth as existing users of DV’s social solutions leveraged DV’s new short-form video verification tools across global campaigns on Meta Reels, YouTube Shorts and TikTok. We expect social to be an important driver of measurement growth over the near, medium and long term as we expand coverage across formats and geographies and enhance our product capabilities to include brand safety and suitability measurement. To that end, we are excited to announce that DoubleVerify is currently working with Meta to develop our brand suitability verification solution on Meta to verify and measure brand suitability on Facebook and Instagram Feeds and Reels. We plan to begin testing in Q4.
With this planned expansion, DV’s global advertisers will have transparency into adjacent content across Facebook and Instagram Feed and Reels, resulting in even greater clarity and confidence in their investments on these iconic platforms. When we move our Meta solution to GA in 2024, a large part of the long-term growth opportunity is cross-selling DV’s Meta measurement solution to existing DV customers who are not currently implementing our solutions on the channel. While Meta is the largest contributor to DV’s social revenue, over 50% of our current social advertisers still have yet to activate our Measurement solutions on Meta. Of this opportunity set of hundreds of advertisers, approximately 95% of them activate DV on YouTube, where we’ve had significantly greater brand safety and suitability coverage for a number of years.
This customer cohort of DV users on YouTube also advertises on Meta and we believe that the value created by DV’s brand safety and suitability reporting on Feed and Reels will spur their adoption of DV measurement on Meta. In addition to social, we are continuing to scale across retail media networks, which generated 75% year-over-year revenue growth year-to-date, with revenue contribution across all three business lines. Our measurement tags are accepted on over 60 of the leading retail media networks and sites globally, including 14 of the top retail media platforms and over 45 major retailers. Today, we are thrilled to announce that we have expanded our measurement capabilities by being the first third-party verification solution for advertisers using Amazon custom audiences in Amazon’s DSP.
DV is the first third-party verification platform to offer brand suitability, viewability, attention, fraud and invalid traffic protection. Amazon custom audiences are custom-built segments that help brands reach and re-engage with shoppers most likely to take action. Finally, we continued to expand our platform coverage via a new partnership with Instacart Ads. This solution will help advertisers verify their media spend and maximize their campaign performance across North America’s leading grocery technology platform. In programmatic, we continue to ensure that our advertiser customers have access to all of our pre-bid verification solutions anywhere they buy media by scaling our Activation solutions across emerging demand-side platforms.
In the quarter, we launched a new DSP integration with LoopMe and expanded pre-bid solutions on Zeta Global, DeepIntent, Basis, Comcast-Beeswax and Criteo’s Commerce Max DSPs, widening the distribution of our industry-leading Activation solutions. Our scale in CTV continues to grow faster than the industry, where DV covers the platforms that receive nearly all CTV ad spend. DV’s industry-leading solutions span all aspects of CTV ad buying from pre-bid avoidance to post-bid blocking and monitoring, and have spurred CTV measurement volume growth of 29% in the third quarter, doubling the 14% sector growth estimated by Magna Global. A great example of the value of DV’s video verification tools to advertisers was demonstrated in our recent study which revealed that the big six leading media agencies leveraged DV’s MRC accredited Video Filtering solution to prevent their advertisers from paying approximately $75 million for non-authentic impressions since the beginning of 2022, thus enabling re-allocation of spend to higher value spots.
DV solutions not only protect ad spend, but help it perform as well. We expect measurement and verification on CTV to continue to increase with platforms such as Disney+ where DV is helping advertisers reach audiences effectively and at scale. And finally, our international business expansion delivered 62% Measurement revenue growth in the third quarter with 75% revenue growth in EMEA and 46% revenue growth in APAC. Since the beginning of 2021, we’ve more than doubled our international sales, marketing and client services headcount, including appointing new country leaders to cultivate local business and remain very excited about our growth prospects outside of North America in the years to come. Turning to our innovation leadership, I’d like to focus on recent developments with three of our market-defining products: Authentic Attention, Scibids AI and Brand Suitability, which is a key differentiator for DV on programmatic as well as on social fronts.
Beginning with Authentic Attention, our MRC accredited engagement and exposure Measurement solution, we’ve measured nearly 26 billion attention impressions year-to-date and are now beginning to see momentum in advertiser adoption with a 57% sequential increase in the number of advertisers who activated DV Authentic Attention in Q3. As our biggest competitors do not have a scaled, viable attention solution, Authentic Attention is increasingly playing a role in our global client win ratio, meaning the product impact on DV growth goes well beyond its direct revenue contribution. We continued to lead in connecting our verification solutions to outcomes by partnering with Attain, a leading data platform that analyzes consumer purchase data in real time.
Our pioneering solution will enable advertisers to directly connect DV attention data to real-time sales, providing an in-depth look at consumers’ path from engagement and exposure to purchase. The Attain partnership, along with the recently launched ability to use DV’s attention measurement data in Scibids AI through the DV Algorithmic Optimizer and our premier partnership with TVision to expand Attention metrics to CTV, are great examples of the groundbreaking work that we are doing to action and expand the use of attention measurement data, which we believe will be core to the future of digital ad verification and performance as cookies become challenged. Now, let’s dive into another recent innovation investment, Scibids AI. We acquired the business on August 14th and are now in the process of integrating our organizations, systems and processes.
There is meaningful customer interest in the DV-Scibids AI powered optimization platform, which clearly differentiates DV’s value proposition to enterprise brands as well as to more DR focused, mid-market advertisers. The Scibids team continues to close new business based on driving tangible outcomes and ROI improvement, most recently exemplified by DVScibids client Iceland Air, who realized a 70% decrease in cost per flight booking and an ROI of 10x relative to the benchmark, after using Scibids AI. Additionally, the SciBids AI solution has already provided an edge in several enterprise verification RFPs and as we expand its global footprint, this competitive advantage will only grow. DV’s innovations advancing our brand suitability solutions continue to be a market differentiator.
We recently launched an industry-first made-for-advertising, or MFA solution, in September to enable our advertisers to avoid MFA content, which has exploded since the launch of easily-accessible generative AI tools. DV’s proprietary MFA solution, is the only solution in market today which can be enabled directly by a customer in their brand safety and suitability profile for measurement and in ABS for pre-bid avoidance. It has already been adopted by some of our largest CPG and retail advertisers, with interest from many more. And, speaking of ABS, it remains one of DV’s most successful innovations, and a great example of how our competitive differentiators continue to deliver dividends. Last quarter, we grew ABS revenue by 40% year-over-year, largely driven by existing users expanding their use of the product to more lines of business across more geographies.
Even though ABS has been in the market for five years, we expect expanded usage by existing ABS-users to continue to drive strong ABS growth going forward. In addition, we continue to drive first-time activations of the product from new customers as well as existing customers. We grew ABS penetration among our Top 500 customers by approximately 10 percentage points year-over-year and we have significant room for growth given nearly 40% of our Top 500 advertisers have yet to activate the product. Sticking with the theme of innovation and brand suitability, I’d like to underscore that DV’s advanced brand suitability products act as key differentiators across our social platform implementations. DV has the most comprehensive set of suitability categories and provides advertisers the greatest granularity and customization.
The robust policy-based classification engine that makes ABS so successful is what powers our suitability solutions on social as well. Brand suitability drives DV’s programmatic leadership and will establish us as the break-away leader in social for three key reasons: One, DV has the most number of categories beyond the 12 categories covered by the GARM floor guidelines. DV is unique in that we provide nearly 50 safety and suitability categories on some social platforms, enabling advertisers to avoid critical categories such as made-for-kids and gambling content and to create custom suitability categories and unique video exclusion lists. Two, DV is the first and only verification provider to offer pre-campaign suitability solutions that complement post-campaign measurement on social to drive learning, optimization and better outcomes for advertisers.
And three, DV provides the most advanced AI-based video classification technology in the industry, with the highest accuracy rate and a superior ability to use objects, logos and action detection to analyze and classify videos based on context and sentiment. I would like to conclude my comments, as always, on the differentiated pillar of trust. DV is unique in upholding its core value of providing unbiased, objective, third-party measurement that is independent of the media transaction. Trust, along with successful innovation, helps us win new clients, and it’s also the glue that makes our client relationships sticky, keeping churn in check. Our gross revenue retention rate has consistently remained above 95%, and it did so again in the third quarter.
Customer trust is also rooted in platform stability, data privacy and security, all areas in which we are clear leaders. DV sets itself apart in having achieved ISO 27001, Soc 2 Type II, Neutronian certifications, as well as APEC CBPR and APEC PRP, and EU, UK and Swiss Data Privacy Framework registrations, among its many other privacy and security audits and certifications. To summarize, DV continues to win because of our market leading coverage scale, product innovation that creates differentiation and client value and a deep level of trust and security that is woven into the fabric of our platforms and our ecosystem relationships. We are pleased with the progress we’ve made year-to-date and remain focused on growing and realizing our solid pipeline of new and expansionary deals that will further drive our market share and create an even stronger long-term growth trajectory.
With that, let me hand the call over to Nicola.
Nicola Allais: Thank you, Mark, and good afternoon, everyone. We delivered strong revenue growth, profitability and cash flow from operations in the third quarter. We outperformed our revenue growth expectations primarily due to greater worldwide adoption of our recently-expanded social measurement solutions, which now cover all key short-form video platforms, including Meta Reels, YouTube Shorts and TikTok, across a growing number of geographies. Additionally, a few large clients that were using DV solutions on MediaMath in the second quarter, transitioned to other programmatic DSPs earlier than expected, further benefiting revenue growth in Q3. As a result, we delivered total revenue of $144 million in the third quarter, representing 28% growth year-over-year, up from 22% revenue growth in Q2, and above the top-end of our guidance range.
We achieved 26% revenue growth year-to-date and are raising our 2023 revenue guidance to represent 27% year-over-year growth at the midpoint. Total revenue growth in Q3 was driven by 32% growth in Advertiser revenue, which comprises Activation and Measurement revenue. Volumes or MTMs grew 27%, while fixed fees or MTFs increased by 2%, year-over-year, excluding revenue contribution from Scibids, which performed broadly in-line with expectations. MTM growth continues to significantly outpace global digital advertising ad spend growth, excluding search, of 8% in 2023, as forecasted by Magna Global. MTF growth in Q3 was primarily driven by improved premium product mix, followed by the impact of the ABS price bifurcation, which was implemented this year.
Activation growth continued to be led by ABS, our premium-priced programmatic product, which delivered a 40% year-over-year revenue increase in Q3. Demand for this market-leading solution remained solid with ABS volumes up 32% year-over-year. MTF for ABS grew 6% year-over-year as we completed the roll out of the display and video price bifurcation across all major DSPs in the third quarter. Approximately two-thirds of ABS’s year-over-year revenue growth came from existing ABS users expanding their usage to more brands and to more markets, while a third of the growth came from new advertisers activating the solution. In addition, revenue growth from our Core Programmatic solutions accelerated from Q2 to Q3. And as I mentioned earlier, Scibids performed in-line with our expectations.
Turning to Measurement, revenue grew 32%, driven by social revenue growth of 56%. Social comprised 45% of our total Measurement revenue, with TikTok’s third quarter revenue contributing nearly double the revenue generated in all of 2022. Non-social Measurement revenue growth accelerated on sequential basis as the new customers we signed in the second quarter ramped business in Q3. International Measurement revenue grew 62%, driven by existing customer expansion across both social and non-social Measurement and comprised 29% of Measurement revenue in Q3 ’23 as compared to 23% in Q3 ’22. On Supply-Side, which represented 8% of total Q3 ’23 revenue, platform revenue declined due to industry consolidation. Specifically, two existing Supply-Side platform clients merged and consolidated their contracts with DV, while a third platform was acquired.
Moving to expenses, cost of revenue increased 37%, primarily driven by an increase in revenue share costs with programmatic partners, as Activation revenue grew to nearly 57% of total revenue in the third quarter from 55% a year ago. We delivered 82% revenue less cost of sales in Q3, up from 80% in the first half of the year as we eliminated some duplicative data center costs. Going forward, we expect revenue less cost of sales to range between 80% to 82% as we balance data center cost savings with continued investments in cloud optimization and in scaling our infrastructure. Total non-GAAP operating expenses, which exclude stock-based compensation and other items for comparability, grew 22%, compared to 28% revenue growth, reflecting the efficiency of our operating model as we scale.
Non-GAAP product development costs grew 29% due to our ongoing investments in AI and machine learning resources, while non-GAAP sales, marketing and customer support grew 23% and G&A expenses grew 12% year-over-year. We achieved third quarter adjusted EBITDA of $46 million and adjusted EBITDA margins of 32% and generated $13 million of net income, which was up nearly 30% year-over-year. In the first nine months of 2023, we delivered net cash from operations of approximately $68 million compared to approximately $58 million in the same period in the prior year. Capital expenditure was $12 million compared to approximately $28 million in the first nine months of 2022, which included the expansion of our global headquarters. We ended the third quarter with approximately $259 million of cash on hand, after using $67 million of cash consideration to acquire Scibids.
DoubleVerify continues to have significant capacity for investment with available cash on hand and zero long-term debt, an important advantage in the current higher-for-longer interest rate environment. Now turning to guidance, we expect fourth quarter revenue in the range of $170 million to $174 million, which implies industry-leading year-over-year growth of 29% at the midpoint and 19% growth on a sequential basis, which is similar to what we delivered last year. We expect Activation, Measurement and Supply-Side to deliver similar year-over-year percentage changes in Q4 as they did in Q3. We expect fourth quarter adjusted EBITDA in the range of $57 million to $61 million, which represents an adjusted EBITDA margin of 34% at the midpoint. For the fourth quarter, we expect stock-based compensation to range between $16 million and $18 million and weighted-average diluted shares outstanding to range between 174 million and 176 million shares.
We are raising full-year revenue guidance to range from $570 million to $574 million, which implies year-over-year growth of 27% at the midpoint, as compared to 25% growth in our prior guidance. We are also raising full-year adjusted EBITDA guidance to range from $179 million to $183 million, which represents an adjusted EBITDA margin of 32% at the midpoint as compared to 31% in our prior guidance. While we are not providing 2024 guidance today, we expect revenue growth next year to be driven by the continued success of the same core products and markets that have driven our growth to date in 2023. And we expect quarterly share of full-year 2024 revenue to follow a pattern similar to prior years, with Q1 ’24 representing slightly less than 21% of full-year 2024 revenue.
To close, we delivered strong third quarter and year-to-date revenue growth and profitability, and have made great progress across our business so far this year. We are excited to build on this work this quarter and in 2024 and invest in areas that we expect will drive continued industry-leading growth for DV. And with that, we will open the line for questions. Operator, please go ahead.
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Q&A Session
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Operator: [Operator Instructions] Our first question comes from Matt Swanson with RBC Capital Markets. Please state your question.
Matt Swanson: Yeah, thank you so much for taking my questions, and congratulations on the quarter. Mark, if I could double-click on some of the comments you were making around coverage and think about how you’re investing in the land-versus-expand motion. Obviously, lands continue to be really impressive, especially the 67% greenfield in this macro. But on the expand side, it sounds like you had some good expansions and existing customers bringing you into new international markets. And then also some of the commentary we talked about before between Facebook and YouTube, how do you focus on either expanding deeper by geo with customers or deeper from a format perspective?
Mark Zagorski: Yeah, thanks for the question, Matt. I think every customer opportunity is one in which we look to do both of those things that you noted, which is drive international pickup of our core products, but also get them to buy into additional solutions. And I think, it really depends. It depends how they come into us. Some of them come with an international kind of broad but not deep perspective, where we want to take a couple of solutions across multiple markets. And some come with a deep, not broad perspective, where they may work with us in one or two markets but drive the use of multiple different products across those markets, so it really depends. The nice part is, as we noted, we’ve got options, right? And I started the call with talking about the matrix of growth drivers.
And I think that’s the one really unique thing about DV versus anybody else in the ad tech space, which is, we have open internet. We’ve got social. We’ve got programmatic. We’ve got the ability to look at geos for growth. We’ve got new client growth. I mean, all of these things give us a lot of different levers to pull if one area looks soft, one geography looks soft, or one platform isn’t performing. And I think that’s the real takeaway for us, which is having optionality with a large basket of goods in many markets and covering many platforms puts us in a really unique position.
Matt Swanson: And then if I could maybe follow up on one of your newer levers through Scibids. I know when the acquisition happened, we talked about this being able to expand into direct response and deliver against those core KPIs. That Icelandair, for example, was great. But I guess, in terms of what you’re hearing from conversations, acknowledging it’s early, how is Scibids being used maybe compared to your expectations?
Mark Zagorski: It’s a great perspective you bring, which is, this opens up a whole level of kind of performance-type advertisers who may have not been as focused on the brand attributes of our solutions, right? Brand suitability may not be as important as just driving a sale. And since Scibids is super KPI-driven, they optimize against outputs using different data levers. It has opened up many of those advertisers to us, many who don’t work with us today, and we started having dialogue with, and even some of those who may work with lighter or more competitive solutions who are looking for a way to optimize against different data sets. So it has opened up new dialogue with lots of folks. I think we’re going to start to see the real benefits of cross-selling as we go into 2024.
We’ve already started putting teams together. We’ve put two of our sales team into theirs. So I think we’re just starting to see the beginning of cross-sell. And one of the things I noted in the earnings call was that it’s becoming a differentiated lever for us as well. When you take that and attention in our basket of goods when we’re pitching enterprise clients, the number of things that we have on that scale between us and our competitors, starts tipping that scale and Scibids is just one more arrow in that quiver.
Matt Swanson: Thank you.
Operator: Our next question comes from Justin Patterson with KeyBanc. Please state your question.
Justin Patterson: All right. Thank you, and good afternoon. Two if I can. Mark, just want to try a big picture one on short-form video. Obviously, there’s a lot of engagement there and user-generated content, certainly works well with brand safety. So curious how you’re thinking about the opportunity there as we head into next year and you benefit from just having more exposure with more of these different providers. And then for Nicola, would love to hear you just talk about the financial framework. I know you’re likely not guiding to 2024 here, but as we think about Scibids coming into the business, just operating toward that 30% margin framework, is that how we should still be thinking about the business? Thank you.
Mark Zagorski: Yeah. So, I’ll take the first one. When we look at short-form video, we couldn’t be more excited about the opportunity there. It’s a big driver of our social growth. As we get geared up to get on the news feed of Meta, arguably the largest growth driver in social is short-form video and whether that’s YouTube Shorts or Reels or TikTok, they’re all firing on all cylinders. When we look at TikTok’s Q3 revenues, they were nearly 2x what they were at the same period last year for Q3, so that business is booming and growing at a nice pace. We don’t even have brand safety and suitability live yet on Reels, so that’s upcoming, which can be a growth driver. We’re just seeing the volumes continue to increase across all of those.
So 56% growth across social, which was pretty extraordinary. It’s an acceleration for us, and I think that is being driven in large part due to short-form video. So we like it, it’s something that we do really well. Our tools lend themselves to that. Some of the work we’ve done on classification around brand suitability of video and AI tools that we’re using to classify that content are just nailing it, and the advertisers like what we’ve been able to deliver. And dollars are going there, and we’re taking advantage of it.
Nicola Allais: And Justin, on your question for the financial framework, what we’ve always said is that we look to balance growth with profitability. The growth that we’ve achieved is strong, industry-leading, and we’re guiding to a 29% growth in the fourth quarter. And there are many ongoing investments that we are going to continue to do, that we believe will help us continue to achieve that industry-leading revenue growth. And there will be infrastructure, AI, and machine learning, all the drivers that we’ve discussed at Innovation Day and prior calls. Scibids is an additional investment, as we try to figure out the proposition of combining Scibids with our current product offering. So those are the reasons why I think we would expect to continue to invest into that level of framework. But again, it does achieve industry-leading revenue growth and gain market share for us.
Justin Patterson: Thank you, both.
Operator: And our next question comes from Mark Kelley with Stifel. Please state your question.
Mark Kelley: Great. Thank you very much. Two quick ones. Just more macro related. I guess, we’re kind of picking up that maybe people will have a little bit more visibility into ’24 budgets earlier and maybe actually get it before ’23 is over versus last year. I don’t know if that’s something that you’re seeing, would love to get your thoughts there. And then just a quick housekeeping one. Any way to quantify the MediaMath impact that you saw in Q3? That would be helpful. Thank you.