Mark Zagorski: Thanks, Vasily. So, on the first question on CTV, I mean, yes, we are in dialogue with many of the top 10 publishers out there. Last month, we announced that we were working with NBC Universal on this front. And there’s a string of others, which we hope to announce over the next several months. So that momentum is there, and we’re pretty excited about it. With regard to growth, I mean, look, CTV is going to be part of the growth story. As we noted, we’ve got lots of growth levers we’re still pressing on. Social still is driving a big chunk of growth. Global is still driving growth. Our activation solutions and optimization solutions, Scibids, is still a small but nice contributor. So we are optimistic about continuing to look at a strong growth profile in the future, about getting our pipeline deals closed to drive the additional growth that we think that is out there.
And again, the dynamics of our penetration in the market haven’t changed. You mentioned in the call that less than half of our customers use four more of our solutions. So we’ve got lots of upselling we can still do. And I think the ball is in our court right now. So we don’t want to say, this is all product development opportunity or it’s all new solutions that are going to continue to drive growth. It’s continue to lean in on places outside the US, continue to lean in on upselling solutions to our current clients and continue to expand coverage across the platforms where we already have relationships. Those things which drove our growth in the past are going to continue to drive our growth in the future.
Vasily Karasyov: So would it be fair to say that judging by your guidance, you’re not expecting this pivot to yield results until next year? Or is it further out than that?
Mark Zagorski: Yes. I think it’s – this will take longer than a few quarters to play out, for sure.
Vasily Karasyov: Thank you.
Operator: Thank you. And our next question comes from Robert Coolbrith with Wells Fargo. Please state your question.
Robert Coolbrith: Great. Thank you for taking our questions. If we go back to the Meta-brands safety evaluations going on right now, could you perhaps expand on the early advertiser response to or adoption of Meta’s own platform safety tools, essentially how many among your customer base are sort of prepared to layer on your verification tools at this point? And anything you can say about the early response to the verification tools as well. And then finally, as we think about industry changes that we may see in 2025, wondering if you might be willing to give us a sense of TikTok US scale in terms of your exposure and how that’s been contributing to the growth? Thank you.
Mark Zagorski: Yes. So on the Meta question, I think we mentioned that we’re working – we’re in active test with over 40 of our customers, and many of them are some of our top 100 customers. The feedback has been solid. Many – we’ve closed a number of activation deals after the test, and it’s pacing on the schedule and at the rate at which we expect it to. The nice part about that is getting into social, the number of impressions that we see across those platforms is pretty massive, right? It’s the dollar spent, the impressions that are going across the news feed are big. So when we close a deal with a customer there, these are not small deals. They’re pretty big deals. And I think the pacing of that, the testing that is going as planned.
And again, we mentioned over 40 customers with a number of them already closing and will start activating in the second half of the year. So that’s going well. With regard to TikTok, I think we mentioned almost 50% of our TikTok revenue is outside the US. And I think that’s significant to note because we just started expanding the language footprint on TikTok in the second half of last year and rolling into the first half of this year. So as we move into more language, as we move into more markets, that the balance between US and the world will continue to shift probably towards more of the world than the US, considering where we sit today. So I think it’s a topic – a good growth driver. We still think there’s legs there. And we’re not going to sit here and try to prognosticate on what happens in the US.
But net-net, they are growing their footprint outside the US with us, which provides opportunity. And also to put that in scale, Facebook and YouTube are still, by far, our largest social platforms. I think we’ve mentioned the over 80% of our social revenue. So they are still the big dogs in this game.
Robert Coolbrith: Got it. Thank you.
Operator: Thank you. And there are no further questions at this time. I would like to turn the floor back to Mark Zagorski for closing comments.
Mark Zagorski: All right. Thank you all for your time today. We remain excited about the significant opportunities that lie ahead in social, CTV and retail media channels, as we grow the value proposition with our customers around the world.
Operator: Thank you. And with that, we conclude today’s call. All parties may disconnect. Have a great day.
