SodaStream International Ltd (NASDAQ:SODA) may be on the bidding block after all. The New York Post reports that the company behind the namesake beverage maker that turns flat water into flavored soda has been quietly trying to sell itself for at least three months. Sources are saying that interest in acquiring the fast-growing pop star is waning.
It’s just as well. Sodastream International Ltd (NASDAQ:SODA) shares moved nicely higher last month, after Israel’s Calcalist reported that PepsiCo, Inc. (NYSE:PEP) was looking to acquire the company in a $2 billion deal.
Well, The New York Post claims that PepsiCo, Inc. (NYSE:PEP) was only exploring the purchase of Sodastream International Ltd (NASDAQ:SODA)’s carbonator refilling business. But why would SodaStream part with such an important component of its operations?
It wouldn’t be the worst thing in the world for Sodastream International Ltd (NASDAQ:SODA) investors if the buyout chatter faded away. I offered up some potential suitors last month, but the ideal situation is for SodaStream to keep growing at its heady pace as an independent company.
Sodastream International Ltd (NASDAQ:SODA) is at an exciting point in its growth cycle. Revenue climbed 34% in its latest quarter. Even the mature Western European market is growing at a double-digit clip, but the really sudsy explosion is taking place on this side of the Atlantic, where stateside unit sales of soda makers, carbonator refills, and syrups rose 78%, 101%, and 119%, respectively, during the quarter.
The U.S. migration is still in its infancy, with market penetration of just 1%. Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR), the company behind the Keurig single-cup coffee platform that’s often compared to Sodastream International Ltd (NASDAQ:SODA) as a consumer-facing beverage system, is already at 13% of the market. Investors who bought early into the Green Mountain story made out nicely. That wouldn’t have happened if Green Mountain had cashed out to a java giant at the time.
Skeptics who argue that a home-based soda maker will never be as popular as Keurig may want to travel to some of Sodastream International Ltd (NASDAQ:SODA)’s more established markets. The company already has more than 10% market penetration in four countries. Its systems are a fixture in nearly 25% of the homes in Sweden.
It the Post sources are correct, it’s easy to be cynical about Sodastream International Ltd (NASDAQ:SODA)’s growth. Maybe it’s putting itself up for sale because it sees the healthy growth decelerating soon. Finding a larger food, beverage, or kitchen appliance giant to help it take things to a new level would be a good way to keep moving in the right direction. However, SodaStream hasn’t backed away from earlier claims that it sees its business more than doubling to $1 billion by 2016.
There’s a real revolution happening, and that’s rare in the realm of soda consumption and kitchen appliances. Unless there’s a ridiculous offer out there that’s too tempting to pass up on, don’t sell yourself short, Sodastream International Ltd (NASDAQ:SODA).
The article Don’t Sell Yourself Short, SodaStream originally appeared on Fool.com.
Longtime Fool contributor Rick Munarriz owns shares of Green Mountain Coffee Roasters and SodaStream. The Motley Fool recommends Green Mountain Coffee Roasters, PepsiCo, and SodaStream and owns shares of PepsiCo and SodaStream.
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