Domino’s Pizza, Inc. (NYSE:DPZ) Q2 2023 Earnings Call Transcript

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Brian Mullan: Hey, thanks. Just a question on international business, specifically on China. Just wondering if you could comment on how the business is doing today, give us a sense of how things feel in regards to the macro and the consumer over there right now for the balance of this year. Understanding the long-term opportunity is quite big, just hoping to get your current take on the state of operations in the market and maybe the development outlook over the near term. Thank you.

Sandeep Reddy: Hi, Brian, thanks for the question. Look, we’re really excited about the China market. I think we’re doing extremely well. I think now that we’ve actually come out of the COVID years, we’ve actually seen a very strong growth in productivity over there. Great development actually happening and huge potential for runway in terms of future development. And it is going to be one of the biggest growth opportunities in the international portfolio. We are super excited about it.

Russell Weiner: I would say China is one of the — when we talk about our top 15 international markets and the fact that there are 10,000-plus stores still to build in those markets, obviously, China plays a big role there.

Operator: Thank you. One moment for our next question. And our next question comes from the line of Joshua Long from Stephens. Your question, please.

Joshua Long: Great. Thank you for taking my questions. I was curious if you could give us some insight into how you’re thinking about marketing and messaging as you build out your platform of seemly disparate consumers. So, we’ve talked about in the past how the delivery consumer is very different than the carryout consumer, and now thinking about the third-party opportunity. Just you’re sitting on a wealth of transaction data. What kind of — maybe where are we in terms of the opportunity to dig into that and really utilize it? What kind of changes or investments might be needed? Just any sort of high-level thoughts you could share there around just really bringing this whole picture together from a marketing and communications perspective?

Russell Weiner: Yes, sure, Josh. I think what’s really important to understand is there is a common marketing message really throughout which is — I’m not going to go in detail, I think it’s a little bit of our special sauce. But suffice it to say, what a customer is looking for is a great overall pizza experience, no matter what channel they’re ordering through. And that drives the consistency and the strong brand messaging we’ve had for the last 10, 15 years. What I think — and actually, we’re in a great place in the world now because there are so many different mediums out there. And so there’s the marketing message, but also then there’s the media buy. And what we can do with the media buy is being very, very targeted.

And so, yes, that carryout customer that wants control and value, we can reach out to them that way. If a delivery customer that’s looking for maybe quick delivery times and a big bundle for a birthday party or whatever, we can do that as well. And so, I think Domino’s as a brand is — will have a singular meaning to customers. But what we’ll do is we’re going to leverage media and really what I think is a best-in-class marketing — or highest-in-class marketing budget in order to more personalize the message. And that probably gets me to the last part of your question, which is what am I excited about that we’re going to — that we’re doing today, but we’re going to lean into a little bit more, and that is just personalization. As you said, we’ve got millions of users on the database and we’re personalizing our message today.

But the tools are just getting better, and that’s where our investment is going and we’re going to be at the forefront of that.

Joshua Long: Thank you.

Russell Weiner: Thanks.

Operator: Thank you. One moment for our next question. And our next question comes from the line of Andrew Charles from TD Cowen. Your question, please.

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