Allen Klee: Okay. And then on Special Projects, it sounded like this could be — you haven’t provided the financial breakout of it. In terms of what its revenues is, I don’t think — I mean you did discuss how much you paid for it. But it sounds like with the synergies, the revenues could be maybe significantly more than what it has been historically. Is that kind of a way to think about it?
William O’Dowd: Yes. And the profit. I mean, I don’t want to give a wrong conversation here. This is a well-run, very profitable, high-margin business as it is, period. And like I said, it’s immediately accretive for us. And we’ll announce those financials about 74 days after the acquisition, we’ll file the 8-K. So it’s not me dodging and I can’t get ahead of our filing, right? But with that said, it’s already well run, like I mentioned. But what I was trying to make the point in my prepared remarks, you can see how seamless this type of company and this particular company is within the group we’ve already built. In a perfect world, we wanted to buy those PR firms first, which we largely accomplished. And then at influencer marketing, I think I called that the peanut butter and jelly of our media.
On past calls, those are the twin pillars, if you will, PR and influencer marketing to create awareness and reach. And then the live event company, we always did want to bring in last because the PR firms and quite frankly, the influencer marketing can refer so much business to them. And so, it’ll be a shame to have the live event company first and you’re waiting to buy the PR firms, right? But then in terms of Dolphin Ventures, the live events company, Special Projects is highly strategic. We bought three PR firms. We bought two influencer marketing agencies, and we have one live event company, and we don’t need another because they’re on both coasts, they’re already the market leader. They’re already the most established brand in talent booking and celebrity live events, which is our wheelhouse, of course.
And with them, we instantly can ideate anything involving celebrities or influencers and with a curated editorial sensibility. And we have immediate credibility with any media partner. I mean, they’re already ideating and executing for Wall Street Journal, for Condé Nast, for W Magazine, for Bustle Digital Group, right? They come from that world. So now all of a sudden, you’ve got PR firms, influencer marketing, publishing to promote an event that we could either ideate or take an ownership stake in for all of that super power, and you can bring the celebrities there. So it’s all great to give award ceremonies, but if you can’t get somebody to show up to receive the wards not much of a very sponsorable event, right? So they do it at the very highest level.
And obviously, these are major brand-name type events with major celebrities attending, so. And they put all of that together. So last year’s Academy Museum Gala that had George Clooney and Julia Roberts up there, and that had Hailey Bieber and Selena Gomez in the audience sharing a table, the photo that broke the Internet. That’s all them. They bring the celebrities, they do the seating charts, they organize the panels, they put everybody up there. So they’re very well regarded in the industry, and we’re blessed to have them and they complete the Super Group.
Allen Klee: In your business where you take positions in content or consumer products, part of the longer-term strategy is for some of them, you’re basically getting the equity for free. And then over time, you can get payouts on that. Do you think it’s reasonable to think that maybe some of them might pay out in ’24?
William O’Dowd: Well, yes, you’re referencing when we get. We take or receive ownership stakes in products or companies in partial exchange for our services. We love that model where we get cash, we get some cash every month as a retainer, but we also get equity 5%, 7%, 10% of a product or service in exchange for the firepower of the Super Group. And it works especially well when the marketing is as valuable as the quality of the product itself. So I think industries like liquor, beauty, cosmetics, wellness products, getting people aware of the product and maybe even endorsed from an entertainment figure, either celebrity or influencers is gold in these days of promotion. So yes, we love that model and we put up no capital, as you said, Allen.
Will we have some exits in 2024? That may happen in the year, the second half of the year, depending on where a couple land. But I think what we see, not only have the group finished using a year so to build a slate of those, we’ve already got a couple, as you mentioned, and then start rolling exits out as we add new into the slate every year, we’ll hopefully roll out a successful exit. And there are some very successful exits we can all think of using either celebrity front of product or influencer fronted product in the marketplace. And we expect to have one or two of those ourselves in the next few years, we hope.
Operator: [Operator Instructions] And there appear to be no further questions at this time. I’ll turn the floor back to Bill O’Dowd for closing remarks.
William O’Dowd: Okay, great. Well, thank you very much, and I was getting — slip to note see if was there one question from Tim Regan, or is that hold?
Operator: He has been in the queue, but then he must have removed himself.
William O’Dowd: Okay. Maybe I answered those other questions too long. Thank you very much.
Operator: You are welcome.
