The other — the fourth thing on this list is new products. Now, the one thing that we have talked about recently is MTR, Music Tracking Radar, and that’s really just a tool for record labels to see where they’re getting their music played. The Play MPE is the first step in promotion. We distribute the music from Play MPE to promotional destinations. And they range — radio is the easiest one to describe, the most intuitive to understand, but there’s a lot of different destinations. What we can do now is track where it gets played off and gets played, what time of day it gets played, all these different things. We launched that in beta in July, I’m sure you’re all aware of it. Since then, we’ve been — in Canada in July. Since then, we’ve been building out the functionality to grow.
Our main thrust during this time was to make sure that the more technically challenging parts of this worked and they did. So, we’re very happy with that. The most challenging things we have no problems with now. And it’s really just the sort of the more intuitive parts, the checkout, the payment, all the logical parts of selling a product. And then, also we’re working on the marketing or growth plan throughout that time. And we’ll have more on that in the very near future to talk about publicly, but I’ll leave it there. So, I’m a little bit reticent to share too much at this stage, but you’ll see more. The last thing on this list is new features. We have a lot of ideas for new features and they’re really things that are going to help be catalyst for sales or potentially saleable items themselves, but we don’t have too much to talk about right there.
So, I’ll just leave it, but I wanted to mention it because it is a way product can help grow our revenue. So that sort of summarizes what our main priority was a year ago and how it’s impacted the business in a short period of time. Entering the year, entering 2024, we identified a number of marketing and business development things to improve. The first thing I think is worth mentioning is that I hired — we hired Andrea Mundie, she’s a senior management person, her profile is on our webpage. And she’s taken over the marketing group directly and managing the business development group. That hire started — was done in November, just before Christmas. And she spent a fair amount of time just looking under the hood, identifying really specific things that needed to be changed.
We terminated her web services provider and hired a digital marketing agency. And that’s really to focus in on strengthening our web presence in the key markets where we want to grow, coordinating digital ads and SEO, so we can really align the presentation of our websites to strengthen the Play MPE brand. You’ll see, if you look closely, you’ll see that now we’ve consolidated. We always send the player and the Caster as part of one site. So, that’s really the sending and receiving software. Now we have the charting software on that page and now we have MTR on that page. So, the tracking that we’re just in beta right now. But you’ll see that if you go on to Play MPE, you’ll be able to see the charts where you’d be able to see how you generate this digital image, where our artists can generate the social media posts.
But our web presence is really an important way for us to engage with our platform users, whether it’s recipients or customers of record labels, and we lacked a lot of clarity on the metrics, and I think we missed some opportunities to optimize for search engines, and I mean there’s quite a lot of changes we made in a very, very short period of time here. So, we’re really not talking a long period, but we’ve reorganized our marketing managers, clarified their specific goals and roles. We’ve implemented some processes for post-sale customer engagement, customer retention, little things to do more with existing customers, that just shortens your whole sales processing time. That was just launched late last week. And as far as business development goes, it’s really just a pretty logical approach to organizing our target markets and developing KPIs at each stage of the customer journey just to improve our processes of customer engagement.
So, we’ll have more on that. There’s quite a lot of work to do, but having Andrea on board really helps us manage those processes and improve those processes and coordinate with different departments. And hopefully that wasn’t too quickly — too quick, but I’ll leave it there for questions.
A – Rebecca Collins: Thank you, Fred, and thank you for the shoutout at the beginning, too. It’s been a very fast and fun five years. Okay, so we can now begin the question-and-answer session. So, if you do have a question, please use the Raise Hand option at the bottom of your screen and your question will be pulled in the order that they’re received. If you raise your hand, please ensure you have access to a microphone, and if you wish to retract your question, just click that Raise Hand icon again to lower your hand. Your camera will remain off, but once prompted, please unmute your microphone before speaking. So, if anyone has any questions, please raise your hand now. Not seeing any raised hands or Q&A, so maybe we have none for today.
Fred Vandenberg: Okay, I didn’t get any on the email this morning either. So, we’ll post the webinar on our website shortly. And if anyone does any questions, they can reach out to me directly, too. So, I’ll leave it there. Thanks for attending, everyone.
