We also launched a feature that allows our clients to essentially do the marketing for us, where they can easily do social media posts of how successful their release is. We know that they do this. We just made it easy for them to do this. So hopefully that improves. But there’s a lot of product investments and I think we have to work on things that are going to maximize our revenue and we balance that with between the complexity of the feature or the cost of the feature with the B2C and the impact of how the quantum of the impact to our revenue. The second why or what we’re going to do is a lot of marketing improvements. We added some resources almost a year ago and then more recently in the last quarter that I think are really going to help improve our marketing efforts, so we can sell in our own backyard.
I think that will have the more immediate impact. The where of where we’re going to grow, we again, I did mention this earlier in the call that, we can sell in our own backyard in existing markets. We can do a better job of that reengaging current customers or prior customers. But there’s new market acquisition. I think that’s a big area of growth. And then, you know, the more we do both of those things, the more we can leverage that into more international type sends. And the when is really, it really depends on which area you’re talking about, like the international stuff we’ve talked about today, where I really wanted to simplify what we’re talking about, that’s likely to continue and I think grow over time as we add new territories, as we add more recipients, we are actively building things to build our recipient lists.
That’s one of our, I think, our competitive advantages right now. We have a lot of features that make it easy for us to facilitate recipient lists, but also the acquisition of more recipients were working on things that to help with that. I think one of the bigger things we’re working on is a full checkout feature that really probably won’t impact revenue starting for another 18 months, I think. There’s features along the way that I know are going to impact revenue positively, but that’s a feature that I think should and we believe will have a real significant impact on revenue, and we’re coordinating that with marketing efforts. Anyway, that’s all on that question, I think.
Rebecca Collins: Thank you, Fred. We think we do have one other question. So a question from Sonya. If you want to unmute your microphone and ask your questions.
Fred Vandenberg: Sonya, you’re mute, your microphone is still muted.
Unidentified Analyst: Is the 10% growth for the quarter, is that do you think that’s sustainable for the other quarters going forward?
Fred Vandenberg: That’s a good question. I mean, our target is to grow faster than that. It’s just a matter of when and where. I think Allan hinted at this, it might be not as explicit, but part of the growth, the 10% growth in the quarter is – was from an international holiday list. That’s kind of a seasonal thing, so that will only impact the Q1 generally. But again, we are, I think also, Allan talked about that these international lists are making progress in every quarter, since they were launched. They didn’t have a — it wasn’t like turning on a light switch. So all of a sudden we have international list and you know the growth was there. So that I think will continue to improve as we add more features and improve our marketing.
I think the most immediate impacts will be improvements in marketing and selling in our own backyard. But the new market acquisition, I think, over the breadth of time, will have a bigger impact on revenue. So you know I wouldn’t get too excited or too disappointed if our revenue is, our revenue growth is not 10% every quarter, but over the breadth of time, I would be disappointed if we’re not growing at, you know, substantially more than 10%.
Rebecca Collins: Thank you, Sonya. I think that’s oh, sorry, we did just get one more in the Q&A section. What data are you able to share to give new investors the incentive to invest now?
Fred Vandenberg: What data? Oh, boy. That’s a good question. I mean, I think generally what’s going to attract new investors is talking about revenue growth and projections, and we have been more head down, working on things to grow revenue, to adjust, to make improvements internally. We are working on last year my biggest concern last year was product development, aligning product development to maximize the growth you know whether that’s immediate growth that fuels our ability to, higher resources to grow faster, and do that in a way that really is strategically sound. So that last year that was my biggest concern. This year, I would say, it’s probably more in the improvements in our own analytics, the data that you’re talking about probably, and the marketing that results from it.
