Regardless of what stage of development your DeFi project is at, whether it is in its infancy or already has an established audience, it needs competent marketing. The fact is that, as in any other niche, in the Web3 space new projects emerge every day, and those that have existed for a long time strengthen their market positions as well. Therefore, to ensure the long-term viability of your DeFi solution, it is important to enlist the support of an experienced team that provides DeFi marketing services. Below, we, the Coinband team, will tell you what these services may include and what results they can bring.
What Is DeFi Marketing?
Generally speaking, marketing for DeFi projects has its own characteristics that significantly differ from those methods and strategies that have proven their effectiveness for Web2 solutions. In particular, despite the fact that they have names that are well known to each of us (SEO, PPC, SMM, etc.), their implementation paths and audiences themselves have significant differences. Let’s find out how the development of a DeFi project promotion strategy is carried out in our crypto marketing agency.
Project analysis and marketing strategy development
To create an effective strategy for promoting a DeFi project, we carefully analyze it, comparing it with competitors, general market trends, and, of course, the needs of its target audience. Based on this, we plan a set of advertising campaigns, PR strategies, promotion through social networks and email newsletters, cooperation with influencers and the media, content marketing, and also select social networks and websites for forming/expanding an existing project’s community – of course, within your budget. If necessary, our web developers create a website to present your DeFi solution, adapting it to the requirements of popular search engines.
Marketing strategy implementation
After we agree on all the details of the selected promotion strategy, our team begins to implement methods and approaches to promoting your project both in the Web3 space and beyond. We always inform our clients about the results of certain measures, as well as what actions we take in general to remain transparent throughout the entire cooperation process.
Monitoring and optimization of our marketing activities
We constantly analyze the level of audience engagement and also check the number of new attracted community members and investors – this gives us an understanding of whether it is worth sticking to previously chosen approaches or choosing something more effective. We also form reports based on the received analytics, which we demonstrate to our clients regularly.
Special Cases of Our Marketing Activities for DeFi Solutions
Now let’s look at several cases of Coinband’s successful work on promoting DeFi projects.
GT Protocol
The GT Protocol team, a DeFi project that decided to modernize the decentralized finance sphere through the implementation of advanced AI-powered crypto management tools, approached us to conduct an IDO with the goal of raising $600k, reaching an average of $20m in trading turnover in the first days of listing, and building a community of 100k+ members. To achieve these ambitious goals, we used the See-Think-Do-Care marketing approach, which implied active attraction of potential investors through SMM and shilling methods. We also resorted to PR (in total, we have made 37 publications about the project on relevant web resources) in AI Tokens ranking, as well as crypto paid ads. As a result of our efforts, the project team managed to raise $650k in investments, ensure $30m in trading volume, and attract 182 thousand new community members.
Crypto GPT
The Ethereum L2 solution CryptoGPT also needed promotion, and its team decided to contact us for preparation for the IDO. In particular, we were tasked with attracting investors, forming a CIS community, and increasing the trading volume after listing. As our main area of activity, we chose influencer marketing (150 publications with a total reach of 2+ million people), and also launched an airdrop in the community with free distribution of tokens to users registered to participate in the IDO. We also developed a plan to increase community awareness of the project (about 3-5 posts per day). The result of our efforts was $1 billion raised at IDO, 55,000+ new community members, and $40 mln daily trading volume after listing.
Dexcheck
We were also lucky to collaborate with DexCheck, a crypto and NFT analytics solution based on AI. The project team also planned to hold an IDO with the goal of raising $770,000 and achieving a daily trading volume of $20 million on the listing. After analyzing the project, we developed a comprehensive strategy that included SMM, community management (with the launch of airdrops), shilling, paid ads, as well as influencer marketing. As a result of our actions, the platform attracted 1000+ new active users, and its crypto coins were sold out on all launchpads included in our strategy, which ultimately provided $26 million in daily trading volume.
Final Thoughts
Now, knowing what is included in the set of measures aimed at promoting DeFi solutions and the specifics of our company’s activities, you can understand whether you should delegate tasks related to Web3 marketing to us or whether you can cope with it relying on the efforts of your internal specialists only. If you have decided to outsource marketing, feel free to contact us right now.
Disclosure: This article is provided by Coinband.