Deckers Outdoor Corporation (NYSE:DECK) Q3 2023 Earnings Call Transcript

Page 5 of 10

Dave Powers: Yeah, good questions. I would say for HOKA, the majority of the growth is coming from existing accounts, you know, outside of, you know, some expansion in Q3 in Dick’s stores, there really wasn’t a lot of expansion in new doors globally. So, you know, we’re continuing to gain market share, you saw that in their pre-recorded comments. And that’s happening, you know, across the board. It’s not just a run specialty. So, strong full price sell through, healthy margins for the retailers, great presentations in wholesale. But we’re getting better at it as we go and the wholesale accounts are realizing the power of this brand. And so the majority of that is coming from existing accounts at this point, which again, goes back to the brand marketplace management and just, you know, speaking to the right consumer. What was the other question, sorry?

Steve Fasching: The pricing?

Dave Powers: The pricing. Yes, sorry. You know, we have raised prices in both brands this past Q3 and coming into the fall period, and we didn’t see any, really any resistance to that, you know, obviously evidenced by the sellout of some of these UGG styles and some of the price increases in HOKA, we haven’t really seen a slowdown in sell through. And so I think the product is worth it. The brand is, you know, meaningful and important to these consumers. And they were willing to pay full price even though some of the prices were higher.

Paul Lejuez: What was the magnitude of the increase year-over-year? If you can share that.

Dave Powers: Yeah, I think it was like overall is about 8% across both brands.

Paul Lejuez: Got it. Thank you.

Dave Powers: On lifestyles.

Steve Fasching: On the lifestyle. So like again, we didn’t do €“ we didn’t raise price on every €“

Dave Powers: Correct, sorry, yeah.

Steve Fasching: We raised price on certain select styles but today’s point that was called around 8% of the styles. And it wasn’t all at the beginning of the year. It was some styles on HOKA at the beginning of the year, and then it was some products in UGG on the fall season.

Paul Lejuez: And is that an even higher number when you adjusted for mix you were introducing higher price styles into the assortment generally?

Steve Fasching: The pricing is up a little bit, but not I wouldn’t say significantly different.

Dave Powers: No. In UGG when we’re also doing, you know more slippers and Tasmans that a little bit lower priced than the Classic and some of the Minis you know, it may affect the total average price across the board. But you know, I think we’re providing excellent value and quality for the price and I think the consumer sees that and it’s resonating strongly with them and willing to pay it.

Paul Lejuez: Got it. Thank you. Good luck.

Dave Powers: Thank you.

Operator: And the next question will be from Tom Nikic from Wedbush. Please go ahead.

Tom Nikic: Hey, everybody. Thanks for taking my question. I just want to ask about UGG. So obviously the last couple of years have been you know fairly wonky you know between COVID stuff and supply chain and the dynamics around wholesale. But I mean when we €“ when you kind of think about UGG on a more you know normal basis or a long-term basis like how should we think about the growth of that brand? I mean, what €“ is it €“ you know, this thing a mid-single-digit grower or is it a high-single-digit grower under normal times, like just, I think you know given how wonky things have been the last year, I think it’s hard to sort of wrap your head around what the sort of normal algorithm is for this brand?

Page 5 of 10