Dave Powers: Yeah, I can share with you my inbox of emails of people looking for those styles. So you know, I think to take it up to a higher level as we’re managing through our inventory in the UGG brand you know, we pulled back a little bit on how much we invested in some of these new styles, not anticipating how strong the consumer demand for them would be. So you know, the platform styles, the Tas, the Ultra Mini, those styles, you know, in many cases sold out to the piece. And so, we missed some opportunity there. The good news is that wholesalers want more, the consumer wants more. And we’ve realized that these extended Classics, you know, in more iterations of core classics would keep our brand DNA intact, are resonating very, very well with particularly younger consumers.
But I would say all consumers, and then on a global scale. So you know, you can feel confident that we’re going to continue on that path and developing these styles, take advantage of the platform trends, et cetera as we continue through the year and beyond. So, good news is that you know core classics remain strong and healthy. But some of these new iterations were better than we expected. Which is great news. And you know, there’s demand on the table and the consumer is hungry for.
Jonathan Komp: That’s great. Then maybe a follow-up, a set of questions on the HOKA. A little bit of a similar question, could you just maybe elaborate on the strength of the 18 to 34 year old demographic, you know, what’s changed there and maybe accelerated adoption? And then just Steve, when I look at the HOKA revenue, typically, the fourth quarter is a little higher than the third quarter in dollars. So I understand that year ago comparison looks different, but any reason why the fourth quarter dollars would be down from the third quarter? Thanks again.
Dave Powers: Yep. Thanks, Jon. So yeah, on the HOKA side, you know, we’re very happy with these results. I think, in the early days of HOKA, you know, we were selling obviously to core runners and beyond, and then some people were using it for, you know, comfort and longevity reasons. And the younger consumers weren’t really adopting it as part of their own yet, but we’ve seen that shift €“ change dramatically in the last year or so, you know, in the 18 to 34 year old category was our fastest growing consumer segment. So it’s working as, you know, as we planned, probably a little better than we planned, tapping a little faster than we planned. But some of the activities we’re doing, the collabs with folks like free people, et cetera, marketing, but you’re seeing, you know, teenage girls and boys trading from traditional athletic brands into HOKA, and raving about it.
So it’s very exciting. And it just expands the breadth of our brand from ages, you know, 18 to 80. And I think that marketing and the product teams are doing an exceptional job of creating right product for that consumer, putting it in the right place, and showcasing it the right way. And some of the extended work we’re doing on the lifestyle side, taking core styles, but you know, different treatments, different materials, different colors that are more kind of lifestyle focused, that’s working extremely well, too. So we think that this is a big unlock for the brand long-term. We want to be healthy and meaningful and important to this younger consumer. And we’re seeing that play out, which is really great.
