DallasNews Corporation (NASDAQ:DALN) Q1 2023 Earnings Call Transcript

Grant Moise: You may just be noticing them. It may be a bit of the content mix, Chris. One of the things that I know has contributed to our recent growth in digital audience is our team. And as I had announced in previous quarter, we’re partnering with Mather Economics, an analytics company out of Atlanta, who helps really baseline and look at content trends, not only across the country but across the globe. And that partnership with Mather has given real-time feedback into the newsroom so that we’re making just content choices, one, that are the important things that the region needs to know, but we’re also getting our arms much better around what audiences want. And so that may be a part of what you’re seeing, is varying sources that are providing some of what the audience is looking for.

Chris Mooney: Okay. I guess I am noticing in – I do read the online version of the newspaper every day and it seems that you’re developing more content that’s focused just on general local interests and less on national, and I think that may be helpful in drawing more audience to you.

A –Grant Moise: Yes. Chris, you’re hitting the nail on the head. We have a term that we use here with our team at the newsroom, which is that we want to cover this world through a North Texas lens and so what that means is we know that our unique proposition in the market is to super-serve North Texas. And so whether we’re covering stories out of D.C., whenever we’re using our journalists, we always ask ourselves, what does this mean to a North Texas resident. And so I’m glad you’re seeing that because that is something that we are talking about frequently.

Operator: There are no further questions in queue at this time, so please continue.

Katy Murray : Karen, thank you. And again, thank you all that joined our call, and we look forward to talking with you again when we announce our second quarter 2023 earnings later this summer. Thank you. Bye-bye.

Operator: Ladies and gentlemen, that does conclude our conference for today. Thank you for your participation and for using AT&T Executive Teleconference. You may now disconnect.