When we look at how to — as we have looked at it and when you look at the efficiency of your marketing spend, it’s going to be much greater if you are promoting to a specific subscription offering as compared to spreading that out over multiple, multiple options. We like the options that we have right now, because even though it’s not Curiosity light, we have this Smart Bundle that sits on top of our standard service, and that’s $9.99 a month or $69.99 a year. And if you were to add up the cost of those seven services that occupy that Smart Bundle with $410 a year, we are offering at $69.99 a year. That’s about an 83% discount. And what we found with this new pricing is, because our annual pricing — because our monthly pricing is now closer to that Smart Bundle, we are seeing more Smart Bundle conversions.
So that’s — a lot that goes into that, it’s a very good question and we are really confident in this strategy going forward.
Jim Goss: Okay. And one final thought to bring up. You mentioned, incorporating, performance based marketing in your our approach to creating visibility for the service. I wonder if you could talk about the cost value relationship and how many of those sort of services you are trying to use and exactly how you are trying to create that visibility through those services?
Clint Stinchcomb: Sure. So we talk about performance based marketing. What we are saying is that our marketing messages are going to include a coupon or a call to action, not dissimilar to traditional direct response in the legacy TV business, as an example. And so how we do that is through traditional digital acquisition marketing means Facebook, Google, YouTube, but also through working with certain YouTube influencers who operate in the factual space who have passionate following and whose subscribers and followers will be more likely to subscribe to CuriosityStream. So those are the areas.
Peter Westley: Yeah. And we are really driving to — very focused on our cost of customer acquisition and the model around that and where we can price marketing kind of on that basis, it’s great and we would love to do that. We have obviously just significantly increased the lifetime value of our subscribers. So for new subscribers and so that creates some new possibilities for us on the marketing side because of that uplift.
Operator: We will now take a follow-up from Peter Henderson.
Peter Henderson: Hi. How are you doing? Thanks for taking the question. Clint, I just wanted to circle back to something that you stated earlier, which was, I believe you said everything is for sale. I am just wondering, have you broached anyone regarding a potential sale of the company at the south? Just wanted to sort of clarify that comment.
Clint Stinchcomb: I think it’s a fair question. So when I am saying everything is for sale, I am talking largely about products and services.
Peter Henderson: Okay.
Clint Stinchcomb: So, but at the same time, yeah, I think, there are non-core — strategic — non-core assets the companies own that are up for sale. Yes, we have had inquiries. We have had real meaningful inquiries as it relates to CuriosityStream being in combination with other companies. But what I like about the fact that things are on sale today is there are opportunities for us to purchase as an example, acquisition inventory at a discount and because we have the cash to do that, we can essentially buy in bulk and buy in advance and put that to work over a long period of time in a way that really drives profitability and sustainability. And so, as Peter said, we are supremely, I think, disciplined in the way that we are operating the business.
