Ashish Arora: It’s actually very late in the quarter, right, when we launched Xtra. So, again, we are just kind of rolling out, we have had really, really strong reviews, great feedback from our existing and our new consumers. For Venture just to add to your question, we obviously did not see any sell-in benefit. So there is no artificial pull-in of revenue, I would say, for Venture, because it’s only distributed online. So sell through revenues match pretty well. I think our innovation strategy is to kind of continue to drive for affordability and approachability on machines, on materials. But again, I would reinforce the biggest innovation that’s going to benefit and ultimately helps us cross the chasm is going to be all the efforts that we are working on the platform to drive engagement and to make it easy for people to discover, make and share their projects so that it ultimately drives network effects.
I think that’s kind of, there’s a lot of innovations coming, but that is the core backbone of how all innovations will play off each other.
Amy Teske: Great. Thank you.
Operator: One moment for our next question. Our next question our next question comes from Asiya Merchant at Citigroup. Your line is open.
Asiya Merchant: Great. Thank you for taking my question. So the international growth was particularly strong and you highlighted that in your prepared remarks as well. Maybe you can talk to visit about, is it just off a small base or what’s been some of the driving factors that you see on the international front and how we should think about sales and marketing expenses in the December quarter as you continue to drive maybe perhaps the international growth or even domestically if you have talked about your various initiatives. And then I have a follow-up. Thank you.
Kimball Shill: Okay. Asiya, thanks for the question. This is Kimball. Yeah. We are excited about our international performance. We are up 36% year-over-year and that represents almost 22% of revenue in the quarter, which is up from a year ago. International benefited from retailer expansion within different countries as also online expansion. That said, we are excited about our SAM both in North America and internationally. We have a huge opportunity in front of us and while we benefited relatively in international in the last quarter we said, we have a huge opportunity ahead of us in our domestic business as well. Turning to your question on marketing spend in Q4, as part of the deeper promotional strategy, we have talked about being able to create buzz around some of those promotions and adding number of influencers.
I think we have shared the number of targeting additional 200 influence to help us — influencers to have us advertise our promotions and our product. We have added almost 300 at this point and we continue to execute on that broader marketing strategy in the quarter.
Asiya Merchant: Okay. And then just on the cash flow generation, obviously, very healthy here. Can you talk to us about the return of cash in this one like what we should be modeling for the outer quarters? It seems like the repurchase of shares was a little bit lower this quarter than the prior quarters. Are we expecting more of this to continue given the — given you guys have a balance still remaining in your share buyback? Thank you.
Kimball Shill: So we have a business that generates cash and we have talked about in the last couple of quarters that we are generating more cash this year than we normally would as we bring pandemic level of finished goods inventories down in line with historical norms and so we highlighted almost $200 million worth of cash generated this year versus quarter-to-date versus $600 and something thousand the prior year. So we are producing a lot more cash and the $234 million dividend that we paid in Q3 reflected a rightsizing of our balance sheet. And we continue active with our buyback program. We buy within, outside of our open trading windows. We are trading within kind of Safe Harbor provisions for volume, but we also have price targets at which we are more active versus less active and so that’s part of what played into the Q3 purchases.
As we highlighted in the month of October, we also spent $6.9 million to purchase an additional 821,000 shares. So we will be active in the buyback, but we have a pricing strategy that we adjust from time-to-time.
Asiya Merchant: Okay. Thank you.
Operator: Thank you. I would now like to turn it back to Jim Suva for closing remarks.
Jim Suva: Thank you, Amber, and thank you everyone for joining us this afternoon. We have a large opportunity over the long-term to drive new user growth and increased engagement. We believe the initiatives we are deploying now will position us well in the future. The Cricut platform continues to not only strengthen but also provide increased value to our users. We will continue to manage the business for sustainable, profitable growth and generate healthy cash flows. I am excited about the opportunities ahead of us. We will be at the ROTH MKM 12th Annual Deer Valley Investor Conference in Deer Valley, Utah on December 14th and look forward to seeing everyone then. If you have additional questions, please email me at jsuva@cricut.com. This now concludes these earnings call and you may disconnect. Thank you.
