Cramer’s Morning Thoughts: 20 Stocks to Watch

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13. NIKE Inc. (NYSE:NKE)

Number of Hedge Fund Investors: 66

JPMorgan has placed a negative catalyst watch on NIKE, Inc. (NYSE:NKE), expressing concerns that the company’s fiscal 2025 first-quarter earnings per share might fall below Wall Street expectations. NIKE, Inc. (NYSE:NKE), a Dow stock, is set to report its earnings on October 1. The latest Morning Thoughts post noted this cautious outlook as a key factor investors should watch, highlighting potential challenges for NIKE, Inc. (NYSE:NKE) in the near future.

“JPMorgan put a negative catalyst watch on Nike . The analysts see fiscal 2025 first-quarter earnings per share below Street estimates. The Dow stock reports earnings Oct. 1.”

NIKE, Inc. (NYSE:NKE)’s positive investment outlook is driven by its strong financial performance in Q2 2024, focus on innovation, and ability to keep consumers engaged across various markets. NIKE, Inc. (NYSE:NKE) reported revenues of $13.39 billion, slightly up from $13.32 billion in the same period last year. Gross profit grew by 5%, thanks to lower costs and improved efficiency. NIKE, Inc. (NYSE:NKE) also saw a 14% drop in inventory, reflecting better management, while net income rose by 19%, and earnings per share jumped 21% to $1.03, supported by successful product launches and tight cost controls.

Product innovation remains a key part of NIKE, Inc. (NYSE:NKE)’s success, with the launch of the popular Sabrina 1 shoe, appealing to a wide range of consumers. Additionally, NIKE, Inc. (NYSE:NKE) continues to strengthen its digital presence and enhance customer engagement through personalized experiences, driving both sales and brand loyalty.

Financially, NIKE, Inc. (NYSE:NKE) shows resilience, repurchasing $1.2 billion in shares and paying out $523 million in dividends in Q2, demonstrating its commitment to shareholder returns, even in a tough retail environment. While challenges like slower consumer traffic and increasing competition exist, NIKE, Inc. (NYSE:NKE)’s growing digital business and emphasis on innovation and operational efficiency position it well for future growth.

Mar Vista Focus strategy stated the following regarding NIKE, Inc. (NYSE:NKE) in its Q2 2024 investor letter:

“NIKE, Inc.’s (NYSE:NKE) stock declined following management’s revised forecast for fiscal year 2025, projecting negative mid-single-digit revenue growth instead of the previously anticipated positive growth. The company has observed a marked slowdown in lifestyle product sales since April, a trend that persisted into June. Our current projections indicate that both sales and earnings will fall 15-20% below the conservative estimates set by management just a quarter ago.

This substantial downward revision in sales and earnings is attributed to insufficient product innovation, wholesale channel shift, and intentional reduction of supply in lifestyle franchises. While the negative adjustments to guidance could potentially act as a clearing event for the stock, the degree of conservatism in the new projections remains uncertain.

Nike maintains its position as the global leader in sportswear. However, its revenue growth has been hampered by a lack of innovation, and its recovery is further complicated by deteriorating macroeconomic conditions in the US and China. The company’s renewed focus on innovation and efforts to re-engage with wholesale channels may eventually help restore growth, but we believe increased skepticism regarding management’s ability to execute is justified.”

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