We have strong capabilities. We have great capabilities in fragrances. And I’ll say a word about this probably later, given the super strong start of some of the new innovation in our Prestige, but we are applying the playbook of creating winning fragrances in both divisions. And we are also applying this in Brazil. So — and we have also a top-notch fragrance portfolio in mass market. And you’re right to mention that Brazil is a big market. It’s a $4 billion opportunity. So, we started the journey over there in April. We are entering in retailers where traditionally, we used to sell our Prestige portfolio. But at the same time, we are also opening opportunities in direct stores, putting our fragrances in the shelves of this kind of channel, which is very new for the Brazilian market, I have to say.
So, in total, we started with 2,000 doors with the potential to ramp up, up to 15,000 doors. So, we are still at very early stages of this rollout. But you can imagine that we are super excited about how much this opportunity represents for the Consumer Beauty portfolio, especially given our mass fragrances are highly dilutive to our mass portfolio. Last part is very quickly, probably on skincare and in Asia. Again, the launch that happened in Asia was the Lancaster Ligne Princiere that started in March, as presented during the earnings presentation. This launch is achieving every milestone we are looking for, be it in terms of ability to create buzz on social media, its ability to meet consumers’ highly demanding pace in terms of efficacy, in terms of textures, in terms of scenting, in terms of look and feel, all of these, we have advocacy ratings that are very, very high.
And as we said during the speech and the script of the earnings call, now our job is really to increase the traffic towards the brand. And this has a lot to do with mastering the ecosystem between Red, Douyin, WeChat and all this ecosystem with, of course, creating content and creating the fantastic story behind the brand on Red, taking people to do live-streaming on Douyin and, of course, creating community management into WeChat. So, everything is on track when it comes to our skincare agenda, and we are entering a new phase today, mastering much better than in the past our Chinese digital ecosystem. And I have to say that the fact that this is a skincare brand, and that’s a skincare brand that we own in a way helped us also to have the possibility to play with 360 degrees of the Chinese ecosystem, which has never been the case up to now because makeup and fragrances are not as sophisticated categories as skincare is in this market.
So that’s also a fantastic school for Coty China, but also for Coty overall globally.
Operator: We’ll take your next question from Anna Lizzul of Bank of America.
Anna Lizzul: Hi. Good morning, and thank you for the question. Yesterday, you announced the expansion of the Marc Jacobs license with the build-out of the beauty side. I was wondering how should we think about that build out versus your initiatives with owned brands in your portfolio like Infiniment Coty in fragrance and Lancaster in skincare. Thanks.
Sue Nabi: Yeah. Good morning, Anna. So in fact, this announcement we have made yesterday is, first of all, a continuity of a 20 years long-standing relation with Marc Jacobs Fragrances. We’ve been together — married together since 20 years. And the outcome of this collaboration is, I have to say, fantastic. During fiscal ’23, the second fastest-growing brand of Prestige at Coty was indeed Marc Jacobs, high double-digit growth. And this is really something that is the result of this long-standing collaboration. We’ve decided to extend this collaboration in the coming decades, but also we’ve decided to bring back the highly coveted and cult Marc Jacobs makeup. If you’ve seen the — some of the titles of people who have already published around this new collaboration around makeup, there is a lot of cult following for this brand.
And this brand is fantastically positioned to do makeup in the area of in the indie, [mid-couture] (ph), which is really where the market is heading to and where you can really find the biggest part of the growth of the market. If you talk about our own brands, it’s a parallel story. This company is the go-to destination for licenses, very long-term licenses. In this case, we are adding a new category which has strengthened our portfolio of color cosmetics, specifically in Prestige, but all our other color cosmetics brands, especially in mass market, our own brands, again, think of CoverGirl, Max Factor, Bourjois or Rimmel to name the four most important ones. So this is really — it’s an end. You know how I love to work. I love to do and rather than either or rather.
It’s really this and this at the same time. So, Infiniment Coty is on track. The launch — the PR launch is going to be in October and we’ll hit the first stores, including a global DTC, in Jan 2024. And Lancaster, again, have made the comments around Lancaster. Last but not least, we are opening today the sales of what we do believe in skincare is probably one of the most potent serum of all time behind the Orveda skincare line. This serum is called OmniPotent Concentrate, and it’s open to be sold to a longer queue of consumers waiting for this since May today at the end of the day.
Anna Lizzul: Great. Thank you.
Operator: Your next question comes from Korinne Wolfmeyer of Piper Sandler.
Korinne Wolfmeyer: Hey, good morning, team. Thanks for taking the question, and congrats on a great quarter. So first, I’d like to touch a little bit more on the guidance for next fiscal year and really the quarterly cadence that you alluded to, and it looks like there is a bit of a slowdown that’s may be implied in the back half of the year, and I know you’re coming up against some more challenging comps in the back half. But I was wondering if you could touch on if there’s anything else that you’re factoring into guidance for the year beyond that in regards to the cadence. Thank you.
Laurent Mercier: Yeah, good morning, Korinne. So, I mean, first of all, indeed, the fiscal year ’24 guidance, top-line, so is really at the top of our mid-term guidance, 6% to 8%. So, what we shared is that H1, we are positioning H1 from 8% to 10%. So, indeed — and this is definitely based on the strong start on fiscal ’24 that we are currently contemplating. So this is really giving us full confidence. And again, as I shared before because the categories — both categories are really growing fast, and then Coty really brings some very successful initiatives on both divisions. So I mean, on top of what Sue has just explained, which are really the momentum of the initiative that we kicked off last year, such as skincare, Consumer Beauty restart.
