However, as our record high revenue, adjusted EBITDA and margins in 2022 show, we have a successful model. We’re driving revenue, EBITDA and cash flow rather than just chasing units. And so you look at our ARPU growth, holding the line on the relationships, but our ARPU growth was 3.8% in terms of broadband. So we’re protecting ARPU growth, constantly adding more value, investing in our network, all within the parameters that we’ve talked about. And so — and it — results within the mix of the base is showing. As Brian said, you know, the one-third of our customers, broadband customers that get our Gigabit Plus products. So this is only just 5% that number just three years ago. So you look at usage. You look at the entire long-term opportunity, I think as Brian said, whether it’s a couple more sporting events that go towards streaming, it just points towards you need better broadband.
So from our competitive situation that we see, as I said, it’s going to continue, but I think we’re going to focus on our great network, ubiquitous network. We’re going to continue to invest in that. We will constantly segment the marketplace and address each competitor. And so I think it’s a similar environment, but we’re very focused on being in position to drive results. But yes, we’re going to do both. We’re going to balance rate and volume.
Marci Ryvicker: Thanks, Brett. Operator, we’re ready for the next question.
Operator: Our next question comes from Michael Rollins with Citi. Please go ahead.
Michael Rollins: Thanks, good morning. And congrats to Mike and Jason on your new roles. Just two topics, if I could. First, on the XUMO platform, if you can give us an update on how that’s progressing and maybe some of the milestones to watch as you look out over the next one to two years. And then on the cost-cutting and efficiency actions that you took exiting 2022, how should we think about the annual cost savings opportunity? Thanks.
Dave Watson: Let me start — Michael, this is Dave. I’ll start with XUMO. It’s really early. Excited about the opportunity. Early discussions are positive and just a variety of partners. So we’re excited about the relationship with Charter. And so — but it’s really early at this point in terms of XUMO, but I expect more to come, and we’ll keep you posted along the way. Mike?
Mike Cavanagh: On the cost actions we took in the course of the year, it’s really to get our businesses set up to drive the results we gave some commentary on the outlook. We don’t give guidance, but I think consider it all factored into the outlooks that Jeff, Dave and I have given thus far on the call, which is, again, continued opportunity for expanding margins and growth in EBITDA in the cable business and everything Jeff just described on the Media side, including growth in parks, growth in studios and the net dynamics with linear versus Peacock in the Media side.
Marci Ryvicker: Thanks, Mike. Operator next question, please.
Operator: Our next question comes from Phil Cusick from JPMorgan. Please go ahead.
