It’s the dynamics that you see in Orlando. We feel very good about what’s going on there. And Brian, you can jump in here.
Brian Roberts: I just want to add that, you know, really bullish on the parks is one of the six areas, Jason mentioned that we feel are the growth driver of the company in the years ahead. We were just down in Orlando recently looking at Epic Universe, progress, and it’s spectacular. What’s coming in 2025, we have the two parks, the smaller parks in Vegas and outside Dallas. So, we are looking for growth in this area. We are pretty excited about the results that Jason and Mike have talked about, and I just draw your attention that the opportunity in Orlando with Epic is pretty massive, we believe.
Marci Ryvicker: Thanks, Philip.
Philip Cusick: Thanks, guys.
Marci Ryvicker: Operator, next question please.
Operator: Our next question is coming from Jessica Reif Ehrlich from BofA Securities. Please go ahead.
Jessica Reif Ehrlich: Thanks. I have one maybe longer-term and one near-term, first on content, you just announced the restructuring in your content area, and with the current strike, which is kind of reminiscent of the pandemic for whole production and shutdown at least in the U.S., it seems like an opportune time to rethink your entire content strategy. So, are you thinking differently at all about how you produce, what you produce, what your costs are? And just anything you can say about how NBC you may change that approach to content in coming years? And then, on advertising, the upfront I guess is still dragging on, can you talk about what you are seeing, where there is strength and weakness, and where the dollars are being allocated to what platforms, and I think that Jason just said that Q3 advertising will be similar to Q2?
Brian Roberts: So, in terms of content, I’m really pleased, Jessica, with the elevation of couple of my partners at NBC; one of them being Donna Langley, who is one of the most respected people in Hollywood, along with — we have great leader, Pearlena Igbokwe, who runs our TV Studios. So, I think giving them a sort of content vertical that’s going to work closely with Mark Lazarus on the TV side and platform side, and Cesar Conde, our News and Telemundo, I think is going to really take advantage of the company that we have. We are going to obviously be very much focused on creating great content, but we already do create great content, I think when you look at the movie slates we’ve had and the TV that we produce for ourselves and others, and I think that strategy is going to continue.
We are not going to be creating content exclusively for ourselves, but I think it’s a great advantage for our studios to actually have platforms that can take a substantial amount, though not all, of the content that we can create, which puts us in a great position to work with all sorts of talent and creators in Hollywood and elsewhere can come work with our great leadership in our studios, and we help bring their ideas to life. In terms of cost and strategy and so forth, that’s a — we will work in the context of the industry and the buyers, and what they’re looking for, and be responsive to that. But I feel very good about the way our studio businesses are set up. In terms of advertising, the ad market softened versus last year, stabilized as it came into this year and has stayed stable, and I think that would be on the back of just uncertainty about economic outlook looking forward.
And I think, Jason’s comments are, we don’t see that condition changing as we are looking into the third quarter and second-half of the year. As you know, I think we feel good about our upfronts, despite those headwinds, our total cash and pricing levels was roughly in line with last year, and really strong related to Peacock in particular. A lot of that comes from the strength of our portfolio, as I have mentioned earlier, where we see strength around Big Ten, Sunday Night Football, Peacock, one platform and alike all things that are helpful us out quite a bit.
