Coca-Cola’s 20 Billion Dollar Brands & Future Growth

Georgia Coffee

The Georgia Coffee brand includes more than 100 ready-to-drink coffee beverages. The Georgia Coffee brand was first introduced in Japan in 1975. Since that time, the brand has expanded to China, South Korea, Singapore, and India.

The Georgia Coffee brand is especially successful in Japan. Georgia Coffee is the leading ready-to-drink coffee brand in Japan. The Georgia brand sells more than twice as much volume as the Coca-Cola brand does in Japan.

The ready-to-drink coffee market makes up 21% of the entire ready-to-drinkbeverage market in Japan. Teas account for 22% of the market, with carbonated beverages coming in at 15% and bottled water at 13%. Canned/bottled coffee is much more popular in Japan than it is in the United States. The Georgia brand’s leading market share in the Japanese ready-to-drink coffee market is a substantial earnings generator for Coca-Cola.

Schweppes

The Coca-Cola Co (NYSE:KO) owns the Schweppes brand outside of the following countries: The United States, Canada, Mexico, and most of the European Union. Dr. Pepper/Snapple (DPS) owns the Schweppes brands in the previously mentioned countires.

The process of carbonating beverages was invented in 1770 by Joseph Priestley. Jacob Schweppe refined and patented his own process of creating mineral water in 1783, creating the Schweppe’s brand. The Schweppe’s brand is Coca-Cola’s oldest owned brand – much older than the Coca-Cola brand itself which was created in 1892.

I LOHAS

I LOHAS became a billion dollar brand this year. I LOHAS was launched in Japan in 2009. Since that time, it has quickly become the leading mineral water brand in Japan.

The I LOHAS brand is marketed to be an earth friendly product. After drinking an I LOHAS beverage, consumers can simply twist the bottle to compact it, reducing the size its size for more efficient disposal. The image below show the ‘twisting’ idea of the bottle.

The disposal of garbage has long been a more discussed issue in Japan than in the United States. Japan’s large population and small country size make garbage space come at a premium. The more efficient landfill space of the I LOHAS bottle is particularly appealing in Japan.