Cloudflare, Inc. (NYSE:NET) Q4 2024 Earnings Call Transcript February 6, 2025
Cloudflare, Inc. beats earnings expectations. Reported EPS is $0.19, expectations were $0.18.
Operator: Good day, everyone, and welcome to the Cloudflare, Inc. Q4 2024 Earnings Call. This conference is being recorded. At this time, I would like to hand the call over to Mr. Phil Winslow. Please go ahead, sir.
Phil Winslow: Thank you for joining us today to discuss Cloudflare, Inc.’s financial results for the fourth quarter of 2024. With me on the call, we have Matthew Prince, Co-founder and CEO, Michelle Zatlyn, Co-founder and President, and Thomas Seifert, CFO. By now, everyone should have access to our earnings announcement. This announcement, as well as our supplemental financial information, may be found on our investor relations website. As a reminder, we will be making forward-looking statements during today’s discussion, including but not limited to our customers, vendors, and partners, operations, and future financial performance, anticipated product launches, and the timing and market potential of those products. Our anticipated future financial and operating performance, and our expectations regarding future macroeconomic conditions.
These statements and other comments are not guarantees of future performance and are subject to risks and uncertainty, much of which is beyond our control. Our actual results may differ significantly from those projected or suggested in any of our forward-looking statements. These forward-looking statements apply as of today, and you should not rely on them as representing our views in the future. We undertake no obligation to update these statements after this call. For a more complete discussion of the risks and uncertainties that could impact our future operating results and financial condition, please see our filings with the SEC, as well as in today’s earnings press release. Unless otherwise noted, all numbers we talk about today other than revenue will be on an adjusted non-GAAP basis.
You may find a reconciliation of GAAP to non-GAAP financial measures that are included in our earnings release on our investor relations website. For historical periods, a GAAP to non-GAAP reconciliation can be found in the supplemental financial information referenced a few months ago. We would also like to inform you that we will be participating in the Morgan Stanley Technology Media Telecom Conference on Monday, March 3rd, and we are hosting our annual investor day on Wednesday, March 12th. Now with that said, I’d like to turn the call over to Matthew.
Matthew Prince: Thank you, Phil. We had a very strong end to 2024. We achieved revenue of $459.9 million, up 27% year over year. During the quarter, we added a record number of new large customers, those that pay us more than $100,000 per year, and now have 3,497 large customers, also up 27% year over year. Revenue contribution from large customers grew to 69% of revenue, up from 66% in the fourth quarter last year. Our dollar-based net retention ticked up one percentage point quarter over quarter to 111%. Our gross margin was 77.6%, remaining above our long-term target range of 75% to 77%. We delivered an operating profit of $67.2 million, representing an operating margin of 14.6%. We continue to generate strong free cash flow, achieving $47.8 million during the quarter and $166.9 million for the full year.
Q&A Session
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As we have talked about multiple times since the beginning of 2024, customers have been disciplined with their budgets, scrutinizing deals carefully, and ensuring every dollar spent delivered clear and immediate value. That trend continued through Q4. However, as the quarter progressed, we saw encouraging signs that confidence is beginning to return, particularly in the US. Security, AI, modernization, and efficiency form the word cloud we hear most often in these conversations. These themes play directly to Cloudflare, Inc.’s strength. Beyond the qualitative, we saw measurable improvements in Q4. We saw a notable uptick in close rates, and we saw an improvement in sales cycles. The majority of large customers I mentioned last quarter whose deals had slipped from Q3 reengaged and signed significant contracts in Q4.
We crossed three million active developers on our platforms, including Cloudflare Workers and Workers.ai, and we saw a record growth in our largest customers, those that spend over a million dollars with Cloudflare, Inc. per year. We ended the year with 173 such customers, 55 of which we added in 2024, and more than half of the new adds in the fourth quarter alone. I’m proud of how our team remained disciplined and focused on delivering real ROI for customers, which drove these record results in the fourth quarter while also ensuring we are well-positioned to capture the demand we see lined up in 2025. More than anything, behind the success is our improved go-to-market execution. I wanted to give you an update on our progress on that front.
Mark Anderson continues to prove he’s one of the best go-to-market leaders in the industry. In the fourth quarter, he led the team to a fifth consecutive quarter of double-digit year-over-year increases in sales productivity. For the full year, not only was the average productivity higher each quarter compared with 2023, but we also achieved meaningful improvements in shifting account executives to the right of their attainment graph. We delivered a ten percentage point increase in ramped AEs achieving over 80% of quota compared with 2023, with most gains coming in the 125% or higher attainment cohort. We continue to aggressively hire in our sales organization with a focus on more stage-appropriate talent and onboarding enterprise account executives with proven track records.
In Q4, nearly 80% of our new sales hires were in the enterprise segment, and the absolute number of new enterprise AEs hired increased 84% year over year. You’ve heard me say in the past, we’re not limited by our total addressable market, by our competitors, or by our pipeline. Each day, I see evidence this is truer than ever before. Our constraint has been, and at least for another quarter, will continue to be the capacity of our sales force. Now we’ve seen the increase in our sales force’s performance under Mark’s leadership. Net sales capacity turned the corner exiting 2024. In Q2 of 2025, we’ll start to see capacity and ramp reps begin to meaningfully accelerate. To give you a sense, 80% of our full-year plan for 2025 is assigned to account execs who are already in their seats at Cloudflare, Inc.
at the start of the year. And now that we’ve got the formula dialed in, keeping our foot on the gas. This is what gives me confidence in our ability to reaccelerate growth this year. We are world-class in product innovation. We are world-class in network stability and reliability. And 2025 is the year we will prove we can be world-class in go-to-market as well. That seems like a great segue to discuss some of our customer wins in the quarter. A Fortune 100 technology company signed a five-year $20 million pool of funds contract, which includes all Cloudflare, Inc. products for frictionless adoption across our entire platform, marking the largest new customer win in Cloudflare, Inc.’s history. Expected initial use cases include application security and performance, as well as our workers’ developer platform.
They view Cloudflare, Inc. as a strategic partner with a shared vision for multi-cloud security AI, and data sovereignty. This is just the beginning with this customer. A leading AI company expanded their relationship with Cloudflare, Inc. signing a one-year $13.5 million pool of funds contract. Deploying the strategic pool of funds structure will provide seamless access to the entire Cloudflare, Inc. platform, maximizing scale, and enabling accelerated innovation with transparent pricing and a streamlined partnership. In the words of the customer, quote, Cloudflare, Inc. is a model partner. We wish to emulate this relationship with all our vendors. A leading global retailer signed a three-year $10.8 million contract for application services, workers, R2, magic firewall, and magic transit.
This customer was looking for a strategic partner who could help further develop and scale its online experience which has been experiencing significant growth. Displacing a twenty-year incumbent, Cloudflare, Inc.’s unified offering and vast global presence combined with our innovative developer platform, including workers’ AI, proved to be key differentiators from the incumbent and other competitors. A major US investment firm expanded their relationship with Cloudflare, Inc. signing a three-year $4 million SaaS contract for zero trust and data loss prevention along with Magic WAN and Magic Firewall. This customer approached Cloudflare, Inc. unhappy with their incumbent solution from a first-generation zero trust provider. Cloudflare, Inc.
won against multiple competitors due to our superior network performance ability to deliver a transformational single vendor SaaS solution on an easy-to-use unified platform. A global 2000 aviation group signed a five-year $9.4 million contract for a full suite of applications security and performance products. This customer is focused on adopting a cloud-first operating model to increase agility while also improving cost efficiency. The company conducted a robust RFI against more than a dozen vendors in consideration, and Cloudflare, Inc. was selected to displace a long-time incumbent due to our ability to drive greater modernization, the ease of use and flexibility of our products, and our ability to deliver meaningful ROI. A global 2000 financial institution signed a four-year $13.6 million contract for application services along with Magic Transit and Threat Intelligence.
This customer is looking to accelerate digital transformation as well as gain more control and transparency over its security posture. With their nine-year incumbent provider, it would take fourteen weeks to provision a new website. With Cloudflare, Inc., a new website can be provisioned in just ten minutes. In the words of this customer, quote, Cloudflare, Inc. stands out in this space, offering a robust scalable, and developer-friendly edge security platform that not just offers best-in-class security for our digital channels, but also helps us increase the velocity of digital changes to speed up the bank. A rapidly growing technology company expanded their relationship with Cloudflare, Inc., signing a two-year $1 million contract for Cloudflare Calls.
Cloudflare Calls is a newer product on our developer platform allowing developers to build real-time audio and video applications on Cloudflare, Inc.’s serverless edge. This customer was looking for a more cost-effective and performance solution. With Cloudflare, Inc., the customer was able to build new custom use cases that can scale significantly while also achieving better performance at a lower price point. Finally, a major international financial institution expanded their relationship with Cloudflare, Inc., signing a three-year $6.1 million contract for application services. This customer is migrating from a hyperscaler to Cloudflare, Inc. in order to enable a multi-cloud architecture as they scale their growth in a regulated industry around the world.
Cloudflare, Inc.’s best-of-breed security product, higher uptime, and ease of use to scale and automate operation made us the clear winner. I wanted to end by talking a little bit about what we’re seeing in AI. We believe Cloudflare, Inc. has four distinct opportunities in AI. The first is the same as every other company. We’re getting more efficient in our business processes using AI systems. That’s not particularly interesting these days. Though I’m proud, more often than not, we’re finding we can build these functions on our own infrastructure rather than contracting with others. The second is AI makes our performance and security products smarter for customers. At some level, although we never really had the hubris to describe it this way, Cloudflare, Inc.
has always been an AI company. The thesis was that if we could get enough Internet traffic flowing through us, we could spot security threats that no one else could see. And today, our machine learning-based security systems regularly discover new security threats that no human had identified before. That’s again, feels like table stakes for us. The third opportunity is where I think things start to get interesting. The killer application for Cloudflare Workers is turning out to be AI. The model of programming is uniquely suited for building tools like AI agents. Our serverless architecture, which allows you to pay only for what you use, based on CPU or GPU type, positions workers to become the go-to platform for developers who want the best price performance for AI inference and genic workflows.
I talked last quarter about a large AI customer that was building their interface on top of our inference platform. From their perspective, the partnership has gone extremely well. But behind the scenes, our team has been able to do the hard engineering work to drive up those efficient use of our GPU infrastructure. Inference paths are generally highly variable. And there’s a two-time difference between this customer’s peaks and valleys, which means they would have to pay approximately 250% more to save provision on a hyperscaler to run the same number of inference tasks compared with workers’ AI Efficient. Pay for inference serverless model. Additionally, more and more developers are discovering AI gateway with some realizing more than 10x price performance improvement for their AI agents by serving requests directly from Cloudflare, Inc.’s cache instead of the original model provider.
And just last month, the world was amazed at the efficiency the team of clever engineers in China were able to deliver in the field of AI training with the deep seek model. We are seeing that there are equivalent optimizations that can be made with AI inference on Cloudflare, Inc.’s platform, resulting in faster performance and lower prices for customers and higher margin and less CapEx for us. We believe inference is a bigger opportunity than training and our team continues to find step function breakthroughs that put us well ahead of any alternative. But all that may pale in comparison to the fourth opportunity, Cloudflare, Inc. counts many of the most important AI companies as customers. We also count a huge portion of the world’s content creators as our users.
Being between those two puts us in an important role to help figure out the business model of the post-search web. Cloudflare, Inc. sits in a unique position to help figure out how content creators are compensated, what agents are allowed where and on what terms, and how the AI-driven web of the future will fit together. It’s early days, but the conversations we’re having with all the relevant parties feel foundational for the future. Watch this space. Definitely exciting times. But before I get too far ahead of myself, to bring it back to the present, I’m going to hand it off to Thomas to talk through the fourth quarter’s financials and our outlook for 2025. Thomas, take it away.
Thomas Seifert: Thank you, Matthew, and thank you to everyone for joining us. We’re pleased with our strong operational and financial performance for the fourth quarter that incurred the momentum from our go-to-market transformation efforts that Matthew discussed. Strength in our business this quarter was driven by significant growth with large $1 million customers, ongoing traction with pool of funds contracts, sustained momentum with our workers’ developer platform, and high prioritization of security by our customers. We saw a notable uptick in close rates and an improvement in sales cycles. We also delivered another double-digit year-over-year improvement in sales productivity with record productivity in both EMEA and APAC.
As discussed last quarter, we were encouraged to see the number of ramped account executives increase exiting the fourth quarter and we expect year-over-year growth in ramped AEs to continue to accelerate each quarter throughout 2025, further laying the foundation for Cloudflare, Inc.’s next phase of growth at scale. Turning to revenue. Total revenue for the fourth quarter increased 27% year over year to $459.9 million. From a geographic perspective, the U.S. represented 58% of revenue and increased 27% year over year. EMEA represented 28% of revenue and increased 27% year over year. APAC represented 14% of revenue and increased 39% year over year. Turning to our customer metrics. In the fourth quarter, we had approximately 237,700 paying customers, representing a record addition of nearly 48,000 paying customers in 2024 and an increase of 25% year over year.
We ended the quarter with about 3,500 large customers, representing a record addition of more than 740 large customers in 2024, an increase of 27% year over year, as well as a record addition of 232 large customers in the fourth quarter alone. We were pleased to see revenue contribution from large customers during the quarter increase again to 69% of revenue, up from 66% in the fourth quarter last year. For full year 2024, revenue from large customers represented 67% of total revenue compared with 64% in 2023 and 61% in 2022. And we ended the year with 173 customers that spent over a million dollars with us, adding a record 55 one million dollar customers in 2024, and representing a 47% increase year over year. Our dollar-based net retention was 111% during the fourth quarter, representing an increase of one percentage point sequentially.
As a reminder, there can be some variability in this metric quarter to quarter, but we believe the recent decelerating trend in DNR is stabilizing despite continued near-term headwinds from increased churn, which can impact the shape of revenue recognition, especially for existing customers transitioning to these platform deals. Moving to gross margin. Fourth quarter gross margin was 77.6%, representing a decrease of 120 basis points sequentially and a decrease of 130 basis points year over year. During the fourth quarter, the percentage paid versus free customer traffic increased as compared to its prior quarters, resulting in a higher allocation of expenses to cost of goods sold from sales and marketing. The underlying economics of our network driven by inherent scalability and efficiency remained unchanged.
Network CapEx represented 50% of revenue in the fourth quarter and 10% of revenue for the full year. As we mentioned last quarter, the accelerating shift from AI training to AI inference has given us confidence to continue to increase our investment in our GPU rollout. As we provision greater capacity to support demand in 2025, as a result, we expect network CapEx to be 12% to 13% of revenue for full year 2025. Turning to operating expenses. Fourth quarter operating expenses as a percentage of revenue decreased by 5% year over year to 63% as we remain committed to driving higher productivity and greater efficiency across our operations. Our total number of employees increased 16% year over year, bringing our total headcount to about 4,300 at the end of the quarter.
Sales and marketing expenses were $166.9 million for the quarter. Sales and marketing as a percentage of revenue decreased to 36% from 40% in the same quarter last year. Research and development expenses were $74.8 million in the quarter. R&D as a percentage of revenue remained consistent at 16% compared to the same quarter last year. General and administrative expenses were $47.8 million for the quarter. G&A as a percentage of revenue decreased to 10% from 11% the same quarter last year. Operating income was $67.2 million, an increase of 69% year over year compared to $39.8 million in the same period last year. Fourth quarter operating margin was 14.6%, an increase of 360 basis points year over year. These results highlight our continued focus on becoming more efficient and more productive, given that operational excellence is a long-term competitive advantage.
Turning to net income and the balance sheet. Our net income in the quarter was $68.8 million or diluted net income per share of $0.19. Our non-GAAP effective tax rate in Q4 was 25% compared to guidance of 16% to account for the full year impact of certain tax elections made during the fourth quarter, which did not increase our cash liabilities in 2024 but expected to mitigate cash liabilities in future years. Excluding the impact of these tax elections, our reported diluted net income per share would have been $0.22 for the quarter. Maintaining our strong commitment to being fiscally responsible, we ended the fourth quarter with $1.86 billion in cash, cash equivalents, and available-for-sale securities. Free cash flow was $47.8 million in the quarter or 10% of revenue compared to $50.7 million or 14% of revenue in the same period last year.
Remaining performance obligations or RPO came in at $1.687 billion, representing an increase of 12% sequentially and 36% year over year. Current RPO was 70% of total RPO, growing 30% year over year in the fourth quarter versus 29% in the third quarter and 26% in the second quarter, respectively. Moving to guidance for the first quarter and full year 2025. As a management team, we remain deeply committed to the unit economics of our business and focused on the two fundamental drivers of long-term value creation: growth and profitability. We’ve always taken a disciplined, data-driven approach to scaling Cloudflare, Inc., balancing investments for future expansion with financial and operational efficiency to ensure that every dollar we deploy drives significant returns in the form of durable long-term growth and profitability.
Over the past two years, we’ve demonstrated our ability to drive operating leverage while transforming our go-to-market operations as we pursue the massive opportunities still ahead of us. Our disciplined approach gives us the flexibility to lean in when we see the right opportunities. And as we enter 2025, the data we have gives us confidence that now is the time to continue to invest to reaccelerate growth. Importantly, this will say some tangible data. We have real visibility into the factors driving growth: improving sales productivity and attainment levels, ramping capacity of account executives already in seats, building momentum with large $1 million-plus customers, growing pipeline, higher win rates, and increasing traction in key areas, including workers, AI, and SaaS.
For the first quarter, we expect revenue in the range of $468 million to $469 million, representing an increase of 24% year over year. Variable revenue is still a newer recurring part of our business model. While we saw strong signals during the fourth quarter, reflecting increased usage, we’re maintaining a prudent outlook for the first quarter given more limited historical data on consumption patterns and seasonality. We expect operating income in the range of $54 million to $55 million. We expect an effective tax rate of 21%. We expect diluted net income per share of $0.16, assuming approximately 362 million shares outstanding. For the full year 2025, we expect revenue in the range of $2.09 billion to $2.094 billion, representing an increase of 25% year over year.
We anticipate the weighting of revenue in the second half versus the first half of 2025 to be approximately 40 to 50 basis points higher as compared with the relative mix in 2024. We expect operating income for the full year in the range of $272 million to $276 million, and we expect an effective tax rate of 21% for 2025. We expect diluted net income per share over that period to be in the range of $0.79 to $0.80, assuming approximately 366 million shares outstanding. In closing, we’re excited about the road ahead and confident that our strategy will drive continued innovation and accelerating growth. As always, we’ll stay focused on creating significant shareholder value with our commitment to disciplined execution, durable growth, and operational efficiency.
We look forward to updating you on our progress in the coming quarters as we accelerate Cloudflare, Inc.’s next stage of growth at scale. With that, I’d like to open it up for questions. Operator, please poll for questions.
Operator: Thank you, sir. Do ask that you limit yourself to one question and one follow-up.
Hamza Fodderwala: Great. Good evening, and thank you for taking my question and congrats on the strong finish to the year. Matthew, obviously, you know, DeepSeq was a big story so far this year. I’m curious, you know, as we see the rate of improvement and the efficiency of these models, whether you think more and more of these inference workloads start moving to the edge.
Matthew Prince: Yeah. Hamza. First of all, let me apologize. I have a bit of a cough, so I’ll try my best not to cough into the phone too much during this. But DeepSeq was, you know, first of all, I think there’s been a lot of noise around DeepSeq, you know, because it came out of a Chinese company, I think there’s a lot of concern around, you know, national security issues and other things. I think we boiled it down and looked at the underlying research behind it. And the reality from what we’ve seen is that the researchers at DeepSeq came up with two very, very clever optimizations that significantly reduced the cost of training. And that’s I think that’s really interesting if you sort of separated away from a lot of the noise.
My view is that models over time will commodify and will be largely open rather than proprietary. And that’s something that DeepSeq I think, is the sort of camel’s nose under the tent. I think what Meta is doing in LAMA is another effort in that area. And that’s good for us. That’s good for Cloudflare, Inc. because we can have a broad set of models that are running on Cloudflare, Inc.’s network and available to our customers. And the second thing that was important was that DeepSeq really demonstrated that there is room for efficiency. For a while there, you know, I felt like we were the only ones saying, hey. You can make AI a lot more efficient. I think some of the folks, you know, in Cupertino, at Apple, were seeing the same thing, although are much more secretive about what they’re seeing.
But, you know, this idea that the only way to win an AI was to spend, you know, hundreds of billions or even trillions of dollars, I think DeepSeq shook that foundation. And I think that plays very much to Cloudflare, Inc.’s strength. We are extremely good at ringing out as much efficiency as possible, and we’re seeing the same opportunities with the inference that DeepSeq saw with training. And I think that that gives us a lot of confidence that models that are running on Cloudflare, Inc., they’re running using our serverless platform, we’re gonna be able to deliver the best price points for our customers while still having those be, you know, relatively low CapEx investments and relatively high margin for us. And, again, that’s kind of Cloudflare, Inc.’s bread and butter over the last fifteen years.
And finally, you know, I think that inference and agents are the really big opportunities in AI. And while a lot of the money that’s been spent on it has been spent on training for the last little bit, I think as we go forward, a lot more of that money is gonna be spent on inference and agents. And, again, Cloudflare Workers is the killer application for Cloudflare Workers. Is inference. It is agent. And we’re seeing more and more companies that are running with exactly that. So I think DeepSeq is across the board a positive sign for Cloudflare, Inc., and I think our team is excited not to be the only ones out there shouting that there’s a lot of efficiency that we can bring out of these models.
Hamza Fodderwala: Thank you. Look forward to seeing you next month.
Operator: Up next, we’ll hear from Matt Hedberg, RBC.
Matt Hedberg: Great. Thanks all for my congrats as well. A lot of good stuff, good content today. You know, I wanted to, you know, focus on the product side. CJ’s well into his role. The product team’s built out. You know, Matthew, you just said I’m talking about a ton of innovation around killer AI apps. And inferencing, and there’s just there’s there’s there seems like there’s a lot of really, really exciting development there. You know, if you could just step back and sort of reflect on you know, what you’re most excited about from a product innovation perspective this year? Are there are there things that we should be watching, you know, for inflection points this year?
Matthew Prince: You know, I think I was just was actually at our regional sales kickoff in London with CJ and Mark this morning. And excuse me. And I think, you know, the first thing I’ll say is that, you know, Cloudflare, Inc. has always been great at engineering. You know, for, I think, at least the last seven years, we’ve been great at a great at product. I think I’m the most excited about is that 2025 is the year where we’re gonna prove that we can be world-class and go-to-market. And what I think is unique about a product and engineering leader like CJ is he is so customer-focused. It’s so centered around making sure that our sales team has the tools, has the support that they need, in order to win, and you could just feel that coming through with the team in EMEA over the last two days that I was there with them.
And I think that that’s the thing that I’m most excited about. I think beyond that, you know, I think that AI over the last year has felt like it went from kind of an interesting, you know, science project to something that’s turning into real use cases. And I think that that’s gonna be the turning point here. And so I talked a time ago about how, you know, inference and agents, we really think, are the big opportunities. Some of the applications that we’re seeing getting built are just really, really fascinating. You know, in finance, there’s a financial service company that’s built an agent to perform, you know, on Cloudflare Workers to perform diligence on M&A targets. In medicine, we got a startup that’s building an AI agent to review clinical trial results.
There’s an upstart customer support company that built an agent to pull a comprehensive view of customers and then make sure that that’s in front of the human agent that’s actually supporting a customer in a really efficient way. Again, all built on workers. In CRM, you know, a customer built an agent to provide in-depth information about prospects, their businesses, the org structure, in order to make salespeople, you know, significantly more efficient. And again, you know, all on top of workers. In media, you know, an existing customer built an agent to answer questions about legal documents and marketing. A customer built an agent about researching the latest topics and creating, you know, SEO design pages to promote their product. At Cloudflare, Inc., you know, we built an instant image management agent that’s saving some of its going four and six hours every single day.
So I think that, you know, I know there’s a lot of hype around AI. I think that over the what I and I wasn’t quite sure how quickly that would turn into, you know, real ROI to customers. I think in the last couple quarters, we’re starting to see where people are using workers AI to deliver real value, not just something which is a cool demo.
Matt Hedberg: Great. Great examples, Matthew. And then maybe just a quick one for Thomas. You mentioned pool of funds in your prepared remarks, is there any way that you could help us think about what the impact or quantify, you know, the impact of pool of fund deals in Q4? And, you know, when you think about its impact in 2025, how should we kind of think about guardrails for what seems like an increasing component of revenue?
Thomas Seifert: Yep. The activity around pool of funds in the fourth quarter was comparable to what we saw in the prior quarter, around nine percentage points. We’re excited by this. You know, in a subscription model like ours, revenue is a lagging indicator. And the fourth quarter felt like one of these inflection points where things are lining up with sales headcount translates into activity, translates into pipeline, translates into ACV that will be, you know, ratably recognized as revenue over the course of the year, and we saw a lot of these early pointers putting in the right direction, sales capacity, sales productivity, large deals with customers north of a million dollars, and pool of funds deals. The guardrails we put in place are a mix of how we compensate and how we incentivize because the art in turning these pool of funds deals into success is you have to get customers to consume product.
And I think we learned a lot over the last twelve months in dealing with these constructs and are quite confident in our outlook, how these contracts will be recognized in terms of revenue over the course of the year, especially in the second half of this year.
Matt Hedberg: Thanks a lot. Best of luck, guys.
Operator: The next question is Adam Borg, Stifel.
Adam Borg: Awesome. And thanks much for taking the question. Wanted to touch on the announcements from this week on FedRAMP high. I was just really curious, you know, what this may mean from a network architecture perspective, you know, and speaking with investors, does this mean anything around fragmenting, you know, your unique and homogeneous network? So one way of saying is this high this is a FedRAMP high that And then maybe if you could give an update on your government business more broadly just both within US and international. Thanks so much.
Matthew Prince: Sure, Adam. I’ll take a stab at the first bit and a little of the second bit, and Thomas may have some more to add. You know, I think first of all, the federal business is important to us, and we want to make sure that federal customers who need protection can get that. And that means making sure that we can comply with what the requirements are. But, you know, one of the things that was important to our products and engineering team was that we did that in a way which was still inherently Cloudflare, Inc. So we didn’t rush to do something that would maybe result in some, you know, quick near-term revenue that would cause us years of pain in terms of our network and our architecture over the long term. We also didn’t want to make it piecemeal where some Cloudflare, Inc.
products were available under FedRAMP high, but other Cloudflare, Inc. products weren’t. We wanted the entire platform to be doing that. And so as a result, I think we’ve moved maybe a little bit more slowly and more cautiously but it’s exactly in respect to your question, which is we don’t want to fragment the network. And so we have designed a compliance strategy that allows us to use our existing network and be able to meet the FedRAMP high requirements. That has been an effort in both directions. You know, I remember very clearly some conversations with federal government officials where there were requirements like all machines had to be in the US since said, do you really want us to import the denial of service attack into the US before we stop it as opposed to stopping it out at the edge of the network?
And I said, obviously not. That doesn’t make any sense. And I think they’ve been willing to work with us and figure out what the right process is. But I think we’ve built a very, very, very good plan that allows us to run the same network and largely across the board without having to fragment it the way that some of the other hyperscalers have or build a specific gov cloud. And that is I think, what will allow us to continue to have success in the federal space while maintaining the elegance of Cloudflare, Inc.’s network architecture where literally any server anywhere on our network is capable of performing any of the functions that we need. So I think that that’s powerful. In terms of the federal business, you know, the list of federal agencies that we work with continues to grow.
We continue to do more and more with them in the United States. Outside the United States, that continues to be really powerful. So I was just I mentioned I was just in London. I was meeting this partner of sales, kicked off also with the CTO of NATO who is a Cloudflare, Inc. customer and really excited for what we can do for them. And, again, our team is very proud of the fact that we’re helping protect so many of these critical infrastructures around the world.
Adam Borg: Awesome. Thanks so much.
Operator: The next question today is Jonathan Ho, William Blair.
Jonathan Ho: Good afternoon. How do we think about the security performance this quarter? Were there any standout product categories that you’re seeing? Congrats again on the strong quarter results.
Matthew Prince: You know, I think the theme for the last couple of quarters has really been that more and more of our large customers are buying into the overall Cloudflare, Inc. platform. And so it’s less about buying one particular feature and more and more buying the broad suite of everything that Cloudflare, Inc. does. That’s when we say pool of funds, that’s what we’re really saying. It’s that a customer isn’t coming and saying, you know, I just want a WAF or I just want a, you know, modern VPN replacement or I just want that they’re saying, we have bought into Cloudflare, Inc.’s vision for what a network architecture should look like. We don’t know exactly what’s gonna make sense in terms of us deploying that, but over time, we see a significant portion of our network relying on the Cloudflare, Inc.
products. And so we’re willing to commit a pool of funds and then draw that down as it makes sense in terms of our own deployment in order to deliver that. And so I think that broad platform and a real true platform all built on one unified architecture is what is giving us the ability to do these large pool of funds deals. And I think the theme has been largely that it’s the platform that has been the killer feature that people are adopting. If you push me, more and again, I’m not still not yet, you know, from the revenue perspective, but I continue to see so many amazing things happen in our in the developer space. The fact that we crossed three million developers using the Cloudflare, Inc. platform is terrific. The pace of that growth is just accelerating.
And so I think that’s the area where there continues to be sort of the most excitement. And, again, it feeds into the overall platform as well.
Jonathan Ho: Excellent. Thank you.
Operator: Up next, we’ll take a question from Fatima Boolani, Citi.
Fatima Boolani: Good afternoon. Thank you for taking my questions. Matthew, I wanted to go back to your commentary and your very emboldened stance about the go-to-market just in terms of higher aggregate sales capacity and accelerating productivity momentum into this year. So the question for you is this being year two with Mark’s helm, of the whole organization and kind of doubling back to some of your comments in the prepared remarks, what changes might you be considering from a compensation or an incentives perspective to maybe balance some of that really robust pool of funds momentum, but also engender more of that mass market appeal for your growth year acts. So namely the developer services and some of the zero trust services areas that could be a real tailwind for you. Thank you.
Matthew Prince: Yeah. I’ll start, and then I think Thomas will have more of the nitty-gritty details that he can share. I think that, you know, we’re so we’re just starting. We’re I don’t think we’ve quite come up on Mark’s one-year anniversary, but it’s coming up pretty soon. And I think the amount that he’s accomplished in a year has been really, really amazing to watch. You know, building up his leadership really just increasing the caliber and quality of the, you know, the overall AEs, the SCs that are on the team, and then I think incredibly importantly, identifying some of the real stars that were already on our team and making sure that they get the recognition and rewards that they deserve. Part of that is definitely around thinking about, you know, things like territories being much more disciplined about how territories are assigned.
Again, I was just hanging out with our EMEA sales team and all salespeople always grumble about, you know, territory assignments, at some level. But all of them said, you know what? Honestly, this is the right way to do it, and it’s the fair thing to do. I think one of the things that was sometimes a challenge, you know, the blessing and the curse of Cloudflare, Inc. is everybody needs Cloudflare, Inc., which is obviously wonderful. But if you don’t do territories right, the challenges you can have a salesperson actually do quite well by selling, you know, one product to a bunch of different customers as opposed to going very deep and very specific and targeted on customers. I think Mark has done the things in order to deliver that. And then as we’re shifting to more pool of funds deals, you know, we’re shifting away from being paid by, you know, what you sell, what your ACV is, and we’re having AEs that are being paid based on the actual revenue that’s recognized as products are consumed.
And, again, I think that that’s important just as Thomas alluded to already about making sure that our team is staying with customers, building deep relationships with them, making sure that they’re getting the most out of every product that they buy from us. And, again, these are not nothing here not we’re not reinventing the wheel in any way. I think we’re in a place where we’ve got great engineering. We’ve got great product. And now we’re doing the table stakes things to become really world-class in go-to-market as well.
Thomas Seifert: Yeah. There’s not much to add to Matthew’s answer. I think one of the reasons why this transformation has been so successful so far is that we avoided major disruptive moves. And what is in front of us for the remainder of the year are tweaking at the address. I think Mark and his team have done an extraordinarily good job getting everything ready as we start the year, new territories rolled out, productive AEs in place, quotas assigned, a good handle around the account structure. And avoiding really major disruptions as we move through the year. There will be, you know, slight adjustments here and there, but all the major things are in place already.
Operator: Thank you, coach. We’ll go to Gabriela Borges, Goldman Sachs.
Gabriela Borges: Hey, good afternoon. Thanks for taking my question. Matthew, I wanted to ask you the go-to-market question a slightly different way. I think about how consistently your market share for several of your products is higher at AI native companies versus the rest. How do you navigate that conversation at the enterprise level where perhaps parts of the organization may be pushing leading edge, but the rest of the organization may not be? And to what extent do you still get pushback on the depth of ecosystem on the workers’ platform and how do you address that? Thank you.
Matthew Prince: Yeah. You know, I mean, the whole AI space is so new that in almost any company that you encounter, even the digital natives, you know, there will be AI evangelists and AI skeptics, and they’re mixed together. I think that to start out, it starts with Cloudflare, Inc. having a very self-serve easy to use, easy for a small team to provision and experiment with, you know, low capital investment. Like, you can literally sign up with a credit card and start doing inference tasks and build a demo as a small team. And then, you know, we have let that bottoms-up approach work incredibly well for getting the adoption we have and those use cases. I think what changes in 2025 is that, you know, we’re going to be much more targeted with going after, you know, specific targeted accounts where we think there’s the right fit, you know, someone’s already a Cloudflare, Inc.
customer, they’re using us in ways that they’re interesting. They know us. They trust us. And so, you know, some of you have been to, like, our last investor day, Ali Cabral, who’s on the PM team overseeing a lot of workers, actually, you know, switched over to the go-to-market team, and she’s running what we’re calling a speedboat which is targeting a handful of customers to specifically go after them and build that kind of library of case studies that are there, making sure that, you know, regardless of what size of company, regardless of what industry they’re in, that we’ve got those case studies that we can then use to expand over time. So I think the very nature of how Cloudflare, Inc. is provisioned makes it very easy for us to go bottoms-up in a way that doesn’t always require a big go-to-market effort, but then I think we’re being very strategic with our go-to-market team, you know, for the first time really in saying, let’s pick out the few hundred customers that we wanna win and prove those as use cases.
And I’m incredibly excited for Ali and her team and what they’re gonna be able to deliver because she’s the right person, knows the platform extremely well, and is excited to go show people what they can build using workers.ai.
Gabriela Borges: Yeah. That makes sense. Thanks for the detail.
Operator: Up next is Trevor Walsh, Citizens JMP.
Trevor Walsh: Great. Thanks, team, for taking my questions. Matthew, you’ve talked a lot about agents within the context of AI today, both in remarks and comes to some of your responses to questions. Could you just expand maybe just giving a couple kind of what in your mind are the two differentiated pieces or kind of product aspects of Workers that makes it well-positioned for agents or why kind of, I guess, easy to build those there on that part of the platform. And then you spoke additionally about great examples of more startup type companies building agents to really go sell. But what about your larger customers kind of building agents internally maybe for their own use. And if that’s something they’re doing on workers, give me examples of kind of that type of activity happening. Thanks.
Matthew Prince: Yeah. I mean, some of the examples I gave you are actually pretty large companies. I think the difference between startups and large companies often is how much they let us talk about what they’re doing. But we’re seeing across the board really, really exciting things regardless of the size of companies. Startups are often just a little bit more willing to let us toot their horns. In terms of the I think that the platform question is really, really important, and it’s important to think about, like, how to contrast Cloudflare Workers and Cloudflare Workers AI with what the hyperscalers are doing. So let me first walk through. Let’s say that you wanted to build an agent on a hyperscaler. So the first thing is, you’ve got to contact them and say, listen.
I need to use a machine, and the machine has to have some GPU resources. And for various reasons that are pretty technical, you have to have a full VM basically, to do that. So you essentially got to have a significant portion of the machine and in some cases rent the entire machine. And in order to get the best pricing, for that kind of the competitive pricing, you have to commit to, typically about a year of renting that machine. So got a machine. It’s got, you know, an NVIDIA processor or more that are in it. You’re renting it for that entire year. It is then up to you to figure out how to maximize that utilization. And it was actually interesting, you know, talking to CJ in some of the previous roles that he’s been in, and he told us what I think is common across most companies, which is that most of the time when you’re building anything with AI, inference the level of utilization that you’re getting, you know, it maxes out at about 10% and what we hear from most people is that the average utilization is in the mid-single digits in terms of that utilization, and it kind of makes sense because, excuse me, when these agents get invoked, you don’t know how when people are gonna submit queries or not and, you know, time of day makes a difference.
All kinds of things make a difference in terms of when that availability is. And it’s up to you. The hyperscalers, their job, their business is renting you the machine. But after you have the machine, it’s up to you to get the most out of it. And so that means that, you know, it can be very, very, very expensive to have the peak capacity that you need but then waste all of that capacity when there’s downtime that’s out there. And so at Cloudflare, Inc., we’ve just always thought of it differently. We have thought that you should only pay for when you’re actually getting real work done. And so we just we our business is not renting you a machine. Our business is selling you the actual inference task, the when the agent is actually invoked and it’s doing work, you pay for that.
If it’s not, you don’t pay for it at all. And so that allows you to actually, have much easier startup cost because you don’t have to go and negotiate, you know, a year-long deal with, you know, Microsoft or Google or Amazon or Oracle. Instead, you can just come to us, you know, your credit card in and only pay for what you use. We tend to have pricing which is still attractive. And the question is then how? Because, again, we don’t get a significant discount on the underlying GPUs. But what we are able to do is drive up that utilization. And so where a typical customer is seeing sub-10% utilization across their GPUs, our peak utilization of GPUs is now around 70%. Our average is still much lower than that. We’re much better still at CPU utilization at getting an average up in the 70% range.
But we see a path for us to be able to do that with GPUs as well. What that effectively means is, you know, again, roughly speaking, we can get effectively seven times today the amount of work out of a dollar of CapEx spent in this area that you can with the various hyperscalers. And, again, that either means that we can capture that as margin or we can pass that on to our customers. So at some level, what Cloudflare, Inc. has always been is a giant scheduler. We are really good at moving data and very, very, very low cost and in most cases even free around the world to wherever there are the resources to be able to process that data. And that then in the agent space, in the inference space, in all of workers, that is allowing us to have this incredibly high utilization and deliver just a much easier to get started with, easier to consume.
You don’t have to have a full SRE team to run your machines because we handle that all for you. So it’s easier to use. It’s more cost-effective. It’s fairer in terms of the pricing. It scales all the way down to zero when there’s nothing using it. Scales up as much as you need on the other end. And we think it’s just a better model. What’s also interesting is because we’re inventing a lot of this IP and a lot of this tech ourselves, how you take a GPU, which was never intended to be a multi-tenant thing, and make it multi-tenant. We think that at least in the short to medium term, that’s gonna give us a moat because there’s a lot of hard engineering work in order to deliver that. And we just don’t see any other companies that are focused on the same things that we are today.
Trevor Walsh: Awesome. Super interesting. Appreciate it.
Operator: Our final question today comes from Andrew Nowinski, Wells Fargo.
Andrew Nowinski: Great. Thank you for taking the questions. Squeezing me in here. Congrats on very strong execution again. So I just wanna maybe switch topics to your SaaS solutions. I mean, there’s no doubt that the network security market’s transitioning to zero trust but there are, you know, a number of vendors in the space. I’d imagine a lot of the bake-offs that you’re in are very competitive. So I’m just trying to parse out maybe how much of your SaaS wins are coming from the overall market inflecting higher with, you know, with greenfield opportunities versus competitive displacements? And maybe if you can give some color on why you’re winning there. Thanks.
Matthew Prince: Yeah. You know, I think when we first got into space, you know, we thought that the right strategy was to go after greenfield opportunities. But what we realized pretty quickly was a lot of customers that are out there were really dissatisfied with their the sort of first-generation zero trust vendors. They didn’t like their performance. They tended to have low reliability, there was a lot of arrogance in the market from certain vendors, and there was, you know, I think a feeling that there wasn’t actually kind of continuous innovation in the space. And so somewhat to our surprise, we actually pivoted to going directly after a lot of people who were having problems with their first zero trust vendors that were out there.
And I think where our pitch and where we end up winning time and time and time again is by saying we have the fastest network everywhere in the world. First, second, we have a comprehensive solution for your entire network, not just the zero trust piece, but for both the sort of forward proxy and reverse proxy parts, and so we can bundle that altogether. And then as a result, that bundle has a just much higher ROI than anyone else is able to deliver. And so that’s been a very compelling prospect. A lot of the big zero trust wins that we’re winning are a displacement of other zero trust vendors. We also are winning some of the new greenfield opportunities as well. And we continue to invest in the space. But the key here is because we have the broad platform, we’re able to just solve a much more diverse set of problems for a customer than just Zero Trust.
And I think that over time, you know, zero trust is a feature. What people really want is a completely secure network and Cloudflare, Inc. is by far the leader in providing that.
Andrew Nowinski: Perfect. Thank you, Matthew.
Operator: At this time, there are no further questions. I’d like to hand the conference back over to Matthew Prince for any additional or closing remarks.
Matthew Prince: Thank you so much. I appreciate everybody tuning in. Wanted to take a second to thank our entire team for what was an incredible 2024. I think as Thomas alluded to, see the first half of 2025 being a real turning point, and I am excited for what is ahead. Thanks to the entire team. I’m excited to see a bunch of you over the weeks ahead as I travel to various sales kickoffs around the world and appreciate it and go Cloudflare, Inc.
Operator: And once again, everyone, that does conclude today’s conference. We would like to thank you all for your participation today. You may now disconnect.