But, but, you know, it could it could be further expanded into, okay, consideration with respect to US markets, which we’ve talked about and are very sensitive to maybe the way we look at, future investments. Maybe we do that in a partnership where it requires less capital. So it can have a much broader meeting than some of the things we’re talking about. It’s a little more difficult to talk about the third bucket, the liability management activities, because it can mean a lot of things. And maybe some of those things you don’t want to talk about before you implement them. But you’ve seen some baby steps and the debt repurchases we’ve talked about. We’ll also — we’ll obviously have proceeds that are coming in from some of the divestitures.
And what are the most what are the optimal ways to apply those proceeds to reduce debt or otherwise invest in the business? But to get to, I guess the point of your question, have we had conversations with our investor base about other alternatives? I think the fair way to answer that is we always have conversations with our investors. And some of those have been inbounds and some of those have been just the questions and responses and working through ideas that are out there. Nothing is tangible enough that we would be required to make any kind of disclosure on it. Nothing really has rinsed into the point where it’s worth talking about. But I think we’re always in dialogue with our investors. And that’s not new. That’s something that, you know, the company has always been open to.
And so, we’re happy to have that dialogue, listen to creative ideas. If something is interesting, we’ll, certainly give it thought. Scott or Dave, I don’t know if you have anything to add.
Scott Wells: No, I think you captured it.
Avi Steiner: I was told I said I appreciate the time too many times. So thank you for the minutes allocated. I will go back in the queue.
Scott Wells: Thanks, Bobby.
Brian Coleman: Thanks, Bobby.
Operator: Our next question comes from Richard Choe from JPMorgan. Richard, your line is now open. Please go ahead.
Richard Choe: Hi, I wanted to follow up. The guidance supplies ramp into 4Q. Just wanted to get a sense of what you’re seeing now. And I know it’s a little early, but how are you feeling about the Americas and Air Force business going to next year?
Scott Wells: Okay. Thanks, Richard. I’ll take this. And again, if Brian, Dave have anything to add, we can we can do so. You know, we talked a lot in August about how the couple of things we were looking for was, were we going to see an uptick in cancellations? That would be on the negative side, obviously. And were we going to actually see people step back into the market post Labor Day, which is what the buzz had been? And I’m pleased to report that we didn’t see the uptick in cancellations and we did see people step back into the market. And it is it is a more constructive market right now than what we were looking at in August. So that’s all for the good. On the second part of your question, in terms of looking at 2024, we are only just now beginning our upfront process.
The dialogues that we’ve had to date are encouraging. I referenced an obvious question that, we are hearing some tech companies that have been a little more circumspect on investing coming back in. We are excited about the progress we’re making in some of the categories that we’ve been trying to track crack. And we feel good about what’s happening in the in the programmatic marketplace. And there is definitely a buzz among CMOs that programmatic out of home is going to be a thing in 2024. I’m not sure, I’m going to believe it till I see it, because we definitely have heard positive things before. But I think in an environment where you’ve got an ad market that is going to have political consuming a lot of, the scatter and upfront markets and other media.
