Chuy’s Holdings, Inc. (NASDAQ:CHUY) Q1 2024 Earnings Call Transcript

Steve Hislop: Yes, I think…

Andrew Wolf: All of it.

Steve Hislop: Yes. I mean just the environment, I think, is getting a little better from what we’ve seen from our trends. Now with that being said, we are in the South, Southeast and you’ve seen all the tornadoes going through this area in the last few years. So that’s in those numbers as well.

Andrew Wolf: And what’s your sense of your feeling about marketing as a way to get the guest count up that highly, elasticity is not the right word, but is that impactful for you? Or is it, you want to do social media, LTOs and stick with your net…

Steve Hislop: I think social media is, a lot of that is really our share of voice. It’s kind of just keeping your baseline out there. We believe the value messages that we’ve switched to on YouTube. Programmic video has a little bit more of an impact on moving the needle a little bit there. And just switching to about 80% value message and a 20% competitive advantage message is we feel is the right way to go.

Operator: Ladies and gentlemen, we have reached the end of today’s question-and-answer session. I would like to turn the call back over to Mr. Steve Hislop for closing comments.

Steve Hislop: Thank you so much. We appreciate your continued interest in Chuy’s and are available to answer questions at any, and I’m going to answer questions any and all questions. Again, thank you for, thank you again, and have a good evening.

Operator: This concludes today’s conference. You may disconnect your lines at this time. Thank you for your participation.