Don O’Connell: Well, thanks for bringing that up. So basically, we’re about a week into Made or Made Shopping, which is our digital streaming, broadcasting, interactive shopping experience, allowing the consumer to shop anywhere they want, whether they want to stream through Facebook, Instagram, YouTube, LinkedIn, wherever they are, we’re going to give them the ability to see the products that we offer and be able to click and buy right there. In conjunction with that, we’re also spread across in a beta phase, but the broadcasting side where we’re streaming through DirecTV and those type of mediums like satellite and also different cable providers, look to us to gather the data that we’ve kind of learned and the learnings from where our customers are shopping and where they’re located from a demographic standpoint and be able to geo-target them and be able to buy either cable, either direct response-type opportunities and be able to target those customers.
And also, it allows us to be more diverse in the product offerings that we bring. So moving ahead and moving forward, we believe and anticipate that we’re broadcasting a really beautiful signal. A really great show. I mean, for those interested, right now, we’re actually broadcasting madeshopping.com. You could find us, you can find us streaming. So if you just go there, you can look at the quality of the show and what we’re putting out. And we believe that it’s state-of-the-art, we believe it’s probably the best of the best in technology. We’re producing 4K, HD. Also we’re producing and streaming in 1080p too as well. And really, we’re pretty excited about this new initiative. We think this is another way that we can reach a bigger, broader audience.
It’s also an answer to this incredibly expensive performance marketing, cost per click that’s going up and really just enabling us to navigate in a different way to be able to clear the noise of all the other competition out there and showcase our product and showcase our product brands, like we’ve never been able to do before. For example, Forever One is the premium moissanite. We innovated it. We created it. We developed it and brought it to market. We need to let the consumers know that that’s really what they’re looking for. And this enables us to create long-form content that we can actually educate those consumers in a much better way and show the competitive advantage as to why they need to be shopping with our brand and all the brand equity that comes along with it.
For example, lifetime warranty on your gemstone, certifications, different things like that, that will separate us from the moissanite perspective. And also in the lab-grown diamond market, it’s a very crowded space and very short order, and it’s very price sensitive, and the pricing is coming down across the board for everyone. So we need to be able to bring our own brand forward, which is Caydia, Cay means pure in Greek symbolic – I think some symbolic – I can’t pronounce that word, so sorry about that, Adam. So we believe in diamond is diamond. So lab-grown diamonds are pure diamonds as far as we’re concerned, same chemical and physical properties, and we’re bringing them to market in a beautiful way through our incredible designs.
And we believe that in order to be a leader in the lab-grown space, we need to push out our brand where customers are gravitating more to brands. So stay tuned for a bigger footprint. Stay tuned for seeing Made in a much different light. And also the shopping network or the Shopping Made will enable us to bring different brands forward to be able to highlight those brands and be able to offer those brands in this stream. So not just limiting to just primarily fine jewelry, but anything that we believe that’s aligned with the brand and aligned with what we stand for as a company, and enables us to grow in a much bigger way, and we believe brings a lot more value to the shareholders and to Charles & Colvard. I know that was long-winded, but I figured out how to get that out there.
