So the goal would be there is to build that out stronger where we can control our destiny. There is a cost associated with that. We just need to manage through that and see where the returns are greater. So we believe we’ve got a plan moving forward. Certainly the complexity of the environment in the universe is there, so, we’ll see what we can do in the next couple quarters. Do, do you work with influencers? Much so we do, right? So I mean, recently it was with JLO and not JLO, but one of the Jersey Shore folks JW, sorry about that. we work with a couple other influencers too as well, but the goal is to be able to really understand what the value is of those influencers. We believe right now the influencers that we’ve approached in kind of that direction is pretty much one and done.
We did the Bachelorette, we’ve done a lot of campaigns there, so that was successful for us. We’ll continue to do that. We’re better off with those type of influencer paths, right? Certainly we have affiliate programs that have an influencer base too as well, those affiliates and we’re actually growing the affiliate universe right now. But we believe that kind of coordinating with designers and other types of in influential, type folks within our industry is, is more meaningful for the future. So we’ll do a little bit of, a little bit of both, but if we lean in on one big influencer and that cost associated with engagement is, X number of dollars like a Super Bowl commercial, then where are we going to be with that? So we, that’s the unknown, right?
We don’t know if a single ad or a single influencer is going to give us, that catalyst to moves us to another level, or is it going to fizzle out? It’s just going to be a one-time spend and therefore just destroy us financially. So we’re trying to be prudent and responsible and fiscally responsible with our shareholder’s money and with our initiatives moving forward.
Operator:
Adam Lowensteiner: Hi, Don and Clint. It’s Adam Lowensteiner, Lithium Partners. I’ve got a couple questions here from investor to emailed us. As moissanite becomes a smaller portion of overall sales and perhaps declines in sales, is there a risk to the agreement with the supplier Cree regarding minimum orders over time? I mean, along those lines, what is being done to secure better pricing on supplies of lab-grown diamonds?
Don O’Connell: Okay, great, thanks Adam for that. So also a great question. certainly, if you, if you kind of look at our filings, which will come out tomorrow you might take note of kind of the consumption of raw material, which is definitely present there. We’re definitely being responsible and prudent with our inventory. Certainly you see the decline in the inventory quarter over quarter and sequential quarters. We anticipate that one would assume that we’re going to make responsible decisions related to wilt, which is wolf speed. Now certainly they’re an incredible partner and a strategic partner, and they’ve been with us for over 27 years, or around 27 years. So we’re all aware of the business climate, we’re aware of, kind of the overall requirements and the demand.
