We just don’t know. So, I guess it’s more of a macro scenario, but certainly I will tell you specifically, you’re a hundred percent correct as it relates to, marketing dollars. If you look across the board, look at some of the other, technology companies. Look at the marketing spend and the dollars and the revenue associated with the spend, we’re no different. we’re looking at that. If we’re not getting the ROAS or the return, we’re basically going to dial back in those particular areas. So, we want to strive to be profitable and we want to do things right. We’re just not out for, purely top line growth and numbers. We’re trying to build a real solid company and we believe we’ve got some really great initiatives that we can deploy capital that’ll bring value to the company.
And also later on, we’ll be able to monetize those channels in a much greater way than perhaps burning through cash in some of these paid in social campaigns that were run previously.
UnidentifiedAnalyst: Right. Well, that also connects to, what you do with that cash and if investing that cash isn’t attractive on advertising because of the poor ROAS, are you better off buying shares? I think I saw on the release that you bought about 450,000 shares back, which seems like a lot, but at the dollar level that it’s not a lot of money relative to the $17 million. At some point, and by the way, I know in the past, people like Alan Sykes and other, and others were really buying in a big way. It’s a little discouraging just not to see really any meaningful buying lately. Is that between that and perhaps not buying the shares back at a higher level? Or can we infer that you guys think this is going to be softer for a longer period?
Don O’Connell: So let me answer the first part of your question. Certainly, we made the case for why we believe that we’re an incredible value and we believe that we’re trading way below book. And the opportunity is there. We certainly believe in the long term outlook for Charles & Colvard and what we’ve kind of built in the initiatives we have in place. Some, we’ve discussed, some we, are still to come to fruition in the coming quarters. So, there is this thing called quiet period. So, certainly insiders, myself or whatever can’t purchase within these timeframes where we have material non-public information. Certainly we did lean in and buy, a half a million dollars’ worth of stock because we believe that that was really important and we believe that the value was there.
We absolutely will consider, given, the situation and downward pressure on the stock should it be something that, is meaningful to us, given what we know to come in the future and where our investments need to go and where we believe that we’re going to monetize, exponentially is not at risk. We will certainly consider more buybacks. Just in December, Clint right here, he did, purchased some shares. So, we’re constantly looking to see open windows when we can actually invest in ourselves and our people. So right now we’re, we did come off two years’ worth incredible growth and upward trajectory and profitability. We said that now we’ve built up a lot of cash, upwards of $20 million then. And then we were going to deploy that cash, make investments in infrastructure, make investments in our distribution capabilities, make investments in our, our enterprise resource management system, make investments in our web properties.
