Looking at new SKUs, the Vibe line, we are excited about the Vibe line talk about the success we had. I mentioned on the comments on the call earlier that Cosmic Vibe, we launched at Circle K and really going intergalactic with the theme of Space – the Space Odyssey with our two new Vibe flavors to have the Space team. We are really excited on rolling that out. We are going to have some events coming up at Coachella and a variety of neat things to – that you, guys, will be able to see. The Vibe line is going to be in separate line, we are going to scale and grow that. I think there is a lot of opportunities to bring out innovative flavors and experiences with every sip. And then our cold flavors, the team continues to come out with great flavors.
I mean you look at core, even expanding the core into our no Fizz line as well, where there is Blue Raspberry Lemonade that we launched at 7-11 in Q1 has been phenomenal. I mean the product tastes great and really expands this non-Fizz or non-carb opportunity that could be in wholly another revenue stream and ultimately an extension of our portfolio as well. So, we are monitoring the SKUs. Obviously, you need to do SKU rationalization. So, that’s something we talk internally at innovation meetings. We will be doing that each year. We will cut our, as I call it, our tail or slow-moving SKUs. But we do see consumers looking for new innovation and staying within our portfolio, which is great. So, our new Sparkling Peach, Raspberry Peach is phenomenal, great flavor.
Eric, tried it, please go out and try it. I think you will enjoy as much as we do.
Eric Serotta: Great. Thanks so much.
John Fieldly: Thank you.
Operator: Our next question comes from the line of Jim Salera with Stephens. Please proceed with your question.
Jim Salera: Hi guys. Good morning. Thanks for taking our questions. I wanted to drill down a little bit on the coolers because I have live in Cleveland, Ohio, and I was very surprised to see a Celsius branded cooler very prominently displayed the cash wrap of the local grocer here. And so can you just talk about kind of the channel strategy there? How you want to get those coolers placed? And maybe as a part two to that question, just any color you can offer on incremental uplift, velocity, repeat rates, trial buys in locations that do have the branded fridges?
John Fieldly: Yes. Jim, it’s a big, big initiative we have had over the years trying to get more cold placement. If you have been tracking the company over the years, we have been historically sold warm. So, we had to build a loyal consumer that would actually have to take the product home and chill it and then drink of the daily lifestyle and routine. And that really goes to the loyalty around the Celsius consumer. Cold availability is key to the success in order to compete in the energy category, especially with the impulse purchases. That is the biggest opportunity for us, and kind of mentioning it prior to the question, when we look at the convenience channel, that impulse purchase is key to the success of where we want to go and who we want to be in the category.
So, we have – we placed about 10,000 coolers. We are investing in more coolers. We are working on placing more coolers. We want to be right at checkout. Eye-level is critical. We are again talking to a variety of retailers as well, to gain additional checkout coolers. So, I think that’s a big opportunity. Most recently down in South Florida, if you look at publics, we have gained checkout coolers, and we are looking to gain additional checkout coolers on the next reset. So, that’s a big opportunity. We do see uplift. If you buy the register and you are cold, kind of the saying we say internally here, if it’s cold, it’s sold. So, the other thing is stacking high and watch it fly, some comments we make around this place. But definitely a lift, the exact lift is hard to say because each channel and each store in each region is quite different on the velocity levels, but there is a substantial lift.
Jim Salera: Okay. Great. And maybe one follow-up on that, are all of the actual use in the cooler consistent across the portfolio, or do you guys make changes on that based on channel, local geography? Like could we see a central lines in there or somebody on the product innovations show up in the coolers?
John Fieldly: Yes. That’s a great question. So, we do have planograms and progressions we work on based on the size of the cooler. There is a little bit of regional seasonality that based on the retailer, we do exclusive flavors. So, like at Circle K, we did – we did our Cosmic Vibe. I talked about 7-11, the new launch with the Raspberry Lemonade Fizz Free. So, you will see potentially unique flavors and given coolers, but we do have a standard national planogram that’s being followed, probably not always followed to the tea, but that is something we work on as an overall organization and work with our PepsiCo partners to keep the progressions in the coolers in accordance to our planogram. So, the core should be have its own planogram, the Vibe should have a planogram and also our Fizz Free line should have a planogram as well as our Celsius Essentials 16-ounce. So, that’s kind of how our go-to-market strategy.
Jim Salera: Great. That’s really helpful. Appreciate the color guys. Thanks.
Jarrod Langhans: Thank you.
John Fieldly: Thanks Jim.
Operator: That’s all the time we have for questions. I would like to hand it back to John Fieldly for closing remarks.
