So, yes, we typically have taken price in the single digits. We have not seen price resistance to that. And so we actually think there is like a lot of headroom in terms of introducing new – whether it’s new categories, new styles within a category at much higher price points. So, we are quite comfortable with where we are at today, and there is room to grow in the future.
Jonathan Komp: Great. Thanks Carrie. That’s very helpful. Appreciate it.
Operator: Your next question comes from the line of Michael Vu with Barclays. Your line is open.
Michael Vu: Good morning everyone. This is Michael Vu on for Adrienne Yih and thank you for taking our questions. As you continue to grow and gain traction in the China business, would you please share additional color on the various investments you are leveraging to grow the business?
Jonathan Sinclair: Sorry, I missed the first few words of what you said. Could you repeat it, please?
Michael Vu: Sure. I was saying like as you continue to grow and gain traction in the China business, would you please share any additional color on the investments you are making and leveraging to grow this business?
Jonathan Sinclair: So, I think we are – obviously, we have been developing our retail network there quite extensively. And that’s something that we remain very focused on making sure that got the right sourcing in the right places, that we have got the right merchandising, we are investing in inventory behind that growth, and we see a ton of opportunity behind that. We have also got a very strong marketing team on the ground because we believe in, very firmly, that you have got to be very much in tune with the Chinese consumer in order to develop the business. And therefore, to make sure that we are realizing the right materials, but also the right events, we are present in the right places, whether it’s CIIE. We had the launch event of the business – the fifth anniversary, sorry, for the business this fall.
So, those are good examples of the way in which we have had it out. Lastly, we also invest in online. We started in China just on Tmall, we are on JD.com, WeChat, there is – we have got further activity planned to expand our digital footprint there as well.
Carrie Baker: Just want to add to that is just on the product front. So, we have also, over the last few years that we have been open, partnered with local Chinese designers. So, whether it’s Feng Chen Wang, whether it’s Angel Chen, and so we have had really good success of partnering together to bring to life something that’s really meaningful not just in China or broader APAC, but also around the world, but leveraging that Chinese style and relevance and cultural relevance. So, that’s been one of the key investments for us over the time we have been there.
Michael Vu: Perfect. Thank you. And then just one follow-up regarding the China market. Do you have any data on age or income demographics in China versus other markets? And even more specifically, which demographics are you seeing driving the China business?
Jonathan Sinclair: So, we have some data on the market, but what I would say is that the – generally speaking, and this is also true in China, we enjoy broad appeal across a lot of demographics, both by age and by income type. We are, specifically though, also very engaged with Gen Z in Mainland China. And that’s important because they are drivers of interest in the sector and spending.
Michael Vu: Awesome. Thank you very much.
Operator: Our next question comes from the line of Mark Petrie with CIBC. Your line is open.
Mark Petrie: Yes. Good morning. Could you just talk a little bit more about the performance of the different categories within Non-Heavyweight Down? And also just give us a sense of how the SKU count has evolved versus a year ago or a couple of years ago, if that varies across regions at all? And then any sense you can share with regards to how that will evolve in the coming periods, acceleration or deceleration? Thanks.
Jonathan Sinclair: Thanks Mark. Yes. So look, performance was, in Non-Heavyweight Down, as you heard, has been really strong. So, that has obviously increased the share of revenue, expanding in that overall mix. So, all categories grew, but Non-Heavyweight Down grew fastest. Within that, it was really apparel, and that was in every region. So, I have mentioned our HyBridge Knit programs. The sweat program that we have introduced in the last couple of years, Fleece is our standout performer for us for sure. And again, that’s across category. What I am loving to see about that is that women are driving those apparel purchases, and that’s been a really deliberate concentrated effort in terms of, not just from a product design perspective, but how we reach consumer – how we reach those females, how we market to them, how we bring that to life.
I am very happy to see that progress. The other category – we have talked a lot about footwear over the years, accessories has been growing every day, which is an internal term, but for wind and rain. Those programs are all growing meaningfully. They are just still small on their own, so they are kind of lumped together. So, trying to think of any major differences across the regions, but there is nothing significant. Overall, I would say, in Q3, we talked about the expedition being very strong in APAC, and that’s great to see it, and we have had that in the line for a long time, and to see it in a market that’s as important as China, it’s still growing, that’s great. Your second question was on SKU count. So, versus last year or 2 years ago, yes, we have seen consolidating.
It’s not deliberate to just get to a specific number. We are trying to look at the assortment and make sure that, that assortment makes sense for the size of our store, the online offering, make sure it’s palatable for a consumer as they are visiting us in any one of those channels. So, definitely has been some editing also to make room for new categories. So, we know that there is lots of more white space in terms of us showing up as a lifestyle brand. New categories are important part of that. And so we want to make sure that we are being as productive as we can with the styles that we have, give some room and, yes, some breathing room for consumers to receive that well.
Operator: There are no further questions at this time. I would like to turn things over to Ana Raman for some closing remarks.
Ana Raman: We just want to thank everybody for joining us today. We appreciate your interest in Canada Goose. And with that, we will conclude this call. Thank you.
