Can Research In Motion Ltd (BBRY) Rise Like the Phoenix With the Z10? – Apple Inc. (AAPL), Nokia Corporation (ADR) (NOK)

Samsung sells the most number of phones across the globe and dominates the smartphone market. The company’s launch of the “Galaxy S IV” apparently has the software that will outweigh the hardware. The Galaxy S IV should have the “Eye scrolling software” which will be clear only once the conference is held this week. The “Eye scrolling software” will automatically move to the next paragraph as the reader’s eyes reach the bottom of the screen. This phone is well awaited, and should be strong competition and might even sweep competition.

Apple Inc. (NASDAQ:AAPL), currently, is much better placed than BlackBerry, and its brand image is very robust at the moment. The company, too, will be coming up with another version of iPhone later this summer and till then it can enjoy its dominance in the tablet market and a strong hold in the smartphone segment too.

Nokia Corporation (ADR) (NYSE:NOK)’s smart strategy

Nokia Corporation (ADR) (NYSE:NOK) at present cannot compete with Apple Inc. (NASDAQ:AAPL) and Samsung in the smartphone market, especially in North America, and it is clearly evident from a modest response of Lumia phones in that region. The company has come up with Lumia 520 and Lumia 720, two lower-end moderately priced models of its flagship Lumia 920. I believe this is a good move so as to benefit from the transition in the market from featured phones to smartphones.

Moreover, Nokia Corporation (ADR) (NYSE:NOK) has always been a brand of the masses in India, Pakistan, China, Sri Lanka, and Bangladesh, where it is considered as a strong brand. The company’s strong presence, robust image and smart pricing should attract customers towards its smartphones in these markets. It might have to shrink its margins a bit, but the huge volume these developing markets offer should send its revenue north.

Final words

Research In Motion Ltd (NASDAQ:BBRY) is a broadly recognized brand across the globe with a set of extremely loyal customers. It has strong plans for the future, but is still a speculative buy at the moment. Nokia Corporation (ADR) (NYSE:NOK) too is regaining its luster and is trying to play volume by going for economical phones while trying its hand in the developing economies. Both these companies can possibly be the great turnaround stories of tomorrow.

The article Can BlackBerry Rise Like the Phoenix With the Z10? originally appeared on Fool.com and is written by tarun bachhawat.

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