Can Microsoft Corporation (MSFT) Turn Cool Into Profit?

Can I trade on cool?
Over the past several months, Microsoft has been a case of two competing stories. On the one hand, early sales projections, particularly for the Surface RT tablet and Surface Pro, have been light. It is nearly impossible to tell if these numbers are accurate or not, given the silence from Microsoft itself. On the other hand, there have been some very positive reviews of the latest device and rumblings that the company is making new enterprise inroads.

I remain extremely bullish on Microsoft and its re-emergence as a serious contender in the technology space. The company is not picking its battles, but launching an all-out war against its major competitors, and consumers are starting to notice. While teenagers are not a huge consumer group at present, I believe they are a fair leading indicator of where trends are heading. As Microsoft continues to deliver a broader and broader user experience, it will become increasingly sticky, much like that which exists with the Apple and Google ecosystems. Overall, Microsoft is doing what it needs to and should be in your portfolio.

The article Can Microsoft Turn Cool Into Profit? originally appeared on Fool.com and is written by Doug Ehrman.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft.

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