Can General Motors Company (GM) Win Back the North American Market?

In 2013, GM could face even tougher price competition from its Japanese competitors. The yen has fallen by more than 15% against the dollar over the past year. That reduces costs for the Japanese automakers for two reasons: Some of the cars they sell in the U.S. are built in Japan, and many components for the cars they build in the U.S. are made in Japan. With many costs denominated in the now-cheaper yen, Japanese automakers are saving a lot of money. Toyota, Honda, Nissan, and others may pass some of that savings along to consumers to maintain their market-share momentum in 2013.

The article Can GM Win Back the North American Market? originally appeared on Fool.com and is written by Adam Levine-Weinberg.

Fool contributor Adam Levine-Weinberg has no position in any stocks mentioned. The Motley Fool recommends Ford and General Motors and owns shares of Ford.

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