And fans can’t get enough. In Q3, First We Feast launched the spin-off series Heat Eaters as well as its latest CPG offering, Hot Ones Hot Pockets. As the Hot Ones IP continues to find success with new IP extension opportunities, it has become the blueprint, not only for digital media, but also for any entertainment brands looking to break through the noise and create true impact with audiences and consumers. Turning to Tasty. In Q3, Tasty continues to introduce new collaborations between brands and its residents following the success of the Tasty TikTok series, Potatoes 100 Ways home by one of Tasty’s inaugural residents, Jeri Mobley, Tasty launched several new vertical video series featuring original content from Tasty Residents and offering new partnership opportunities for clients.
Tasty also made great strides in introducing new content for its app-based audience that also appeals to clients. In Q3, Tasty teamed up with Bush’s Beans to launch a new meal planner to Tasty app users. The campaign included custom recipe content that reached the client’s target audience and drove consideration for key Bush products. In Q3, HuffPost drove record audience traffic to its homepage and web app since joining BuzzFeed more than 2 years ago, demonstrating the brand’s consistency and tracking loyal home page and app audiences. Also in Q3, HuffPost and BuzzFeed Studios launched a new podcast in partnership with Acast titled, Am I Doing It Wrong, which landed in the top 1% of podcasts on its first day. HuffPost shopping content also continues to gain momentum, driving robust double-digit growth in GMV year-over-year during both July and October Amazon Prime days.
Across our portfolio of premium brands and IP, we reach millions of young people every day who visit us directly to enjoy our content. And with the strategic and organizational changes we executed earlier this year, we are well positioned to drive a year-over-year improvement in adjusted EBITDA in Q4 and for the full year. And we are continuing to protect our liquidity position as we work towards building a sustainable long-term model for content creation. Before closing these remarks, I’d like to thank Felicia DellaFortuna for the years that she devoted to growing BuzzFeed. Felicia has been a key executive on my team, and we wish her all the best in her new endeavors. I am honored to work alongside our talented teams of creators, journalists, producers and all our employees as we continue to lead the industry forward with an unwavering commitment to our mission to spread truth, joy and creativity on the Internet.
I’ll now hand the call off to Marcela to discuss our business performance and operational highlights. Marcela?
Marcela Martin : Thank you, Jonah, and good afternoon, everyone. Let me start by discussing our Q3 revenue performance and sharing some of the trends we are seeing across the business. We delivered Q3 revenues in line with the guidance range we provided in August, which represented a decline of 29% year-over-year. As Jonah discussed, monetization continues to be impacted by share gain across the major tech platforms as they compete for audience time. Advertising revenues are most closely related with traffic. Despite the progress we are making with newer formats like AI-assisted content, as Jonah discussed earlier, traditional formats still make-up the large majority of the content that we publish. As a result, overall time spent as reported by Comscore continues to be impacted by the competitive landscape.
In Q3, we reported time spent declined 19% year-over-year. This along with the ongoing price pressure related to a tighter digital ad market contributed to a 35% decline in advertising revenues. Within the traditional sales verticals, revenues across CPG, entertainment, financial services and tech continues to see softness, while retail revenues grew modestly during the quarter. Content revenues declined 32% year-over-year, primarily driven by a decline in the number of branded content advertisers as increased competition for advertising dollars has contributed to lower demand for branded content. And commerce revenues were relatively stable year-over-year, $0.5 million or about 3% lower when compared to the year ago quarter. From the time we start engaging with customers until the campaign is fully executed, it takes about 6 months.
