So it’s very efficient in terms of the use of space. We already have a really great awareness in the Orlando market, because Kissimmee’s location is a long way from the other locations there. So not worried about any kind of cannibalization for the existing Anthony’s. The investments — we have haven’t done it. We haven’t completed it yet. It’s probably open in the spring of next year. But we think in the range of $150,000 to $200,000 investment. So, significantly less than a full Anthony’s. So that’s that location. The intent on the other two locations was, they would be more of a freestanding, smaller unit that Mike talked about, not tied directly into one of its existing BurgerFi locations. And we have another BurgerFi franchisees expressed an interest in this — that first format that I talked about.
So, yeah, we’re thrilled. This particular franchisee is one of the earliest franchisees of BurgerFi. And just a terrific operator. And from the very beginning, after the acquisition the excitement in some ways, getting involved with Anthony’s. Because she’s been a follower of Anthony’s for many, many years since she’s going to be based here in Miami.
Mike Rabinovitch : Peter to your question about the loyalty and brand fund rate. I was looking here in my notes. I don’t have them specifically. So I don’t want to say the wrong exact number, but they’re directionally very similar to the BurgerFi Economics. From memory, I just don’t remember if that particular deal was exactly at 5.5% or 5%. And, and the brand fund could be very similar. So if I get that information before the end of the call, I’ll provide it. But let’s just start with, it’s very similar to the BurgerFi economics.
Peter Saleh : Thanks, very helpful on that front. Can you just remind us with this is the — will there be any royalty abatement or any like, I guess, maybe a pause or not collecting the royalties right at the star? Or does the agreement call for them to be paying royalties and marketing from day one?
Mike Rabinovitch : From day one.
Ian Baines : From day one, yeah.
Peter Saleh : Okay, great. Thank you for that. And then just on the BurgerFi the change in ad agency, and looks like you guys with the new campaign, you launched a bundle. Can you talk about the economics there? Have you guys done this in the past kind of launching something like a bundle like this? How does this work, or is this accretive to margins dilutive? How do we think about this? And what has been the initial response? I know, it’s been maybe several days or a week or so?
Ian Baines : Peter, it’s good question. So the place that the management team in the agency came from here is, with everything that’s going on in the market, with the consumer, having pressure with inflation and the cost, the cost that restaurants have had to absorb and pass through to the customers, we wanted to create an opportunity to drive traffic, and transactions and frequency. So the team experimented in one of our markets in one of our stores, three or four different value propositions for the customer. The one that ultimately drove, the best combination of impact was the program that we’ve launched, where the customer can essentially bundle with their on tray aside and a drink for a discounted price. And we looked at, what is that going to do, not only to the average sale and the attachment rate of sights and sodas or other drinks, on the people who take advantage of the promotion, but what does it do to the existing base of people that were doing sights.
