Kevin Hochman: Yes I zero worry about that. The way I think about advertising and I thought about this throughout my career. There’s three things that determine whether you’re advertising is going to be impactful or not. First one is, what are you advertising? Like, if your advertise something that’s poor, it doesn’t matter how good the ad is, it’s not going to drive your business. And we’ve got unbeatable value with 3 for Me and we’ve got some awesome innovation coming in and our Core Four that I’m very confident about, both the quality of those products, how they look on screen, and how they will drive traffic inside our restaurants. The second piece of it is the advertising any good? And we’ve built a world-class team with George Felix and Jesse Johnson, we’ve just hired a new VP that I don’t want to release right now, but that’s exciting too.
And then we’re bringing these world-class agencies into our business. And so, these guys know how to do advertising and they know how to do food advertising and drive people into the restaurants. And then the third is, do you have enough money set aside to get to the weights, to get to the TRPs that are required to move the needle on the business? And we saw that the first slug of advertising that we did last fiscal, we are very encouraged by what we saw based on the level of spend and the quality of advertising. And the reality is we’re going to do that another four times next year or this year. So, I’m very confident that that’s going to continue to close the traffic gap. That’s what we’ve seen in the numbers. So there’s nothing that we haven’t seen based on what we put in market that would, that would say that strategy is not working, and we’ll continue to do that and continue to build on it, because right now it is closing the traffic gap versus the industry and accelerating our market share.
John Ivankoe: It’s a perfect answer. Thank you so much for that. And secondly, one of the challenges in this model is, these mix gains that you really don’t normally really ever see in casual dining and especially bar and grill, offset by negative traffic in at least – in this most recent quarter and several of the quarters in 2023, that was actually a greater negative than the mix was a positive. So, kind of balancing out those two numbers is an essential part of the model in ’24. Do you have a quarter kind of in mind or do you think, is there a quarter where we will see mix being greater than traffic in some capacity, however you want to add those two numbers. Where is that inflection point where the net negative becomes a positive in your mind?
Joe Taylor: I think you’ll get them closer together as you kind of move towards the second half of the year. I’m not going to commit one way or the other on mix relative to traffic. I think again, we see mix as a continued opportunity in the component of what we’re trying to do, and when Kevin is talking about the work around the Core Four and then the ability to market against things like the new Crisper platforms and things of that nature, that will generate some mix opportunities. So I think one of the bigger – we’re going to continue to benefit on mix from lapping of removal of discounting as you get to the year, but I think you’re also going to be shifting into the opportunity of mix through innovation and incremental platforms and upsell merchandising within the restaurants. So again, not going to give you kind of mix versus traffic specifics, but I definitely see those two, getting closer together as we move through the year.
John Ivankoe: That’s perfect. Thank you, Joe.
Operator: Your next question for today is coming from Brian Vaccaro with Raymond James.
