Braze, Inc. (NASDAQ:BRZE) Q4 2024 Earnings Call Transcript

And so, we very much think that that trend is real. I think that it’s been happening for years now. There’s definitely more focus on it as brands are pushing toward more efficiency, and it’s something that we think is going to continue.

Michael Berg : Awesome. Helpful. And one quick follow-up. There’s been a lot of discussion on the call around displacement legacy vendors, it’s something we have heard in the channel a fair bit recently. Has there been more maturity in both your go to market as well as alignment between your sales organization and the partner ecosystem to, capitalize on the low hanging fruit and the legacy displacement opportunity. Thank you.

Bill Magnuson: Yeah. So, we have a highly diversified customer base, and we’ve always had a great ability to flex both our sales capacity, our marketing investment and our partner focus into both regions, or I guess all of regions, verticals, and account classifications or account sizes that we see the most potential in. And so, when I kind of look at those different dimensions, today, we’re seeing the world experiencing pretty similar macro conditions. We’ve obviously mentioned the enterprise, is in the near term at least, performing better than SMB. But in the long term, you know, we’re investing across the range of customer sizes that we sell to today. We’re excited about the all the you know, from SMB all the way up to the world’s largest enterprises, and we’re cultivating partnership, re partner relationships across that whole as well, you know, inclusive of, smaller marketing and growth agencies that work through our partner led onboarding program to deliver to, SMBs all the way up to, the global systems integrators, the big marketing, you know, marketing holding companies that or the agency holding companies that work with us in the world’s largest enterprise businesses.

And as we see opportunities to break into, whether it’s verticals, or maybe customer profiles that are characterized by, you know, changes to their regulatory landscape or maybe to their competitive landscape, or places where, we’re able to look at the, you know, the competitive install base, whether it’s a legacy marketing cloud or a legacy marketing cloud with a collection of point solutions, those are all data points that our sales team and our partners use in order to, pursue, strategies whether it’s around just creating those opportunities, doing targeted, account based marketing and or being able to do that in a more automated demand gen and then all the way through the rest of the funnel. So, very much we are tailoring and kind of targeting strategies around, those types of considerations, but I would zoom out a little bit and realize that because of how diverse Braze’s customer base is, that is very much a muscle that exists across multiple dimensions.

Michael Berg : Helpful. Thank you.

Operator: Our next question comes from Matt VanVliet with BTIG. Please unmute yourself and ask your question.

Matthew VanVliet: Hey. Good evening. Thanks for taking the question. Maybe just, following on the last pick around the partner community, especially around the consulting and agency types. How do you feel about sort of who you have in the portfolio? Do you have the right partners? Do you need to continue to build that number out there, is it just really about driving home more business, with the key partners that you’re already aligned with?

Bill Magnuson: I think we’re still so early in building strong relationships across the services ecosystem that the answer to that is very vehemently all of the above. It continues to be a major priority for investment. We’ve been super encouraged by the progress that we have achieved with those partners who have leaned into their relationship with Braze because it validates the fundamentals of the flywheel that I’ve spoken about in past quarters. It’s win-win-win when we can bring business to the services ecosystem, when they can then build they’re a bunch of Braze certified marketers. They can bring, more finely tailored services to our customers, which helps them achieve more differentiated value out of Braze, and that just spins the flywheel of our community and our services ecosystem.

And so, when we look ahead to Braze’s continuing to grow to orders of magnitude larger than it is today, our services footprint is both going to be deeper and broader. And, it’s going to be more global, and it’s going to be across more, areas of service when you look at the entire life cycle of production of campaigns all the way through, the execution, the data analysis, and continuing to reach into more of the product surface area as well. And so there’s a lot of opportunity for our services partners to continue to partner with Braze across, a lot of different dimensions, you know, we’re going to meet them with additional investment on our side and ensure that that services ecosystem continues to grow in partnership with us.

Matthew VanVliet: And then, Isabelle, just quickly on, do you have any, metrics you can share around sort of the mix of business that is influenced by some of those partners, or maybe and, conversely, can you can you give us a target that maybe we should think about over the next five years or say, of how much of the business could be influenced?

Isabelle Winkles: Yeah. So we don’t, have specific metrics that we disclose or discuss. Certainly, we expect it to continue to increase. I think the way Bill characterized it is exactly right. We are in the early stages of this. A few quarters ago, our president Miles was like, wow. We have made more progress with these guys in the last couple of months than we have in the last like, five years, which is right, but we are still in the early stages of this. And so to be at a point yet where we are, not only assigning, but also publicizing the attribution of our, of our bookings or our top line to the partners. It’s just too early to do that.

Matthew VanVliet: Okay. Thank you.

Operator: Our next question comes from [Jake Teitelman] (ph) with Goldman Sachs. Jake, please unmute yourself and ask your question.

Unidentified Analyst: Thanks for taking the question. Can you guys please give us an update on sales rep productivity, how that’s trended over the last few quarters? And, Bill, you also mentioned that you want to be ahead of curve when the macro improves. So what would it take for you to start hiring again?