And so at that point your customer relationships go from something that kind of exists and the either choose something you can really put your hands on as a brand and optimize and influence and move in a positive direction. We’re really excited to see then the next stage of that is when customers start to look at their first-party relationships as an important brand asset and one that gives them the ability to have more flexibility within their business model, because on top of that customer relationship, you can start to expand the breadth of products and services that you’re delivering to them. You can extend the lifetime of the relationship with the customer and you. Of course, that’s all helped by customer engagement. And so, I think broadly you’re seeing this transition as people start to wake up the first-party data, they start to collect it in the early days.
Then they realize, once they have it. it’s something that they can start to take action on and then those relationships start to feed into more innovative business strategy. And we see that whole spectrum across both our prospect and customer base, but it’s an evolution that’s all moving in one direction and it all points toward more future success for us.
Brent Bracelin: Sounds good. It’s great to see the soft execution. Thank you.
Bill Magnuson: Thank you.
Operator: And our next question comes from Brian Peterson with Raymond James.
Brian Peterson: Hi, thanks for taking the question. Just one from me. So I wanted to double-click on the vendor consolidation point. I know it’s come up with other questions. But, Bill, you mentioned that as a benefit this quarter, would you characterize that as something that’s really reflecting this year or is that more of a continuation of the norm? How do we think about the balance of cross-sell versus upsell in that — our metric this year. Thanks, guys.
Bill Magnuson: Yes. So I think we are seeing a bit of an inflection, obviously, as I mentioned before with the macro where it is — it’s hard to really compare to historical data because there are some other conflating factors that are out there. But if you think through what’s going on with enterprise software buying right now, there’s a lot more scrutiny on the budgets and the stack and there has been a lot of categories where you’ve seen people moving from either a point solution or maybe someone bought a suite before, but they were really only using it for a single thing and starting to really rationalize all of that spend. And I think that when you look across all of the different marketing communication software that’s out there more broadly, that Braze really stands head and shoulders above the rest of the competitive set in terms of being really comprehensive from a cross-channel perspective and really being able to execute on all these use cases.
I’ve spoken in the past about the importance of Braze’s vertical stack design where, because we put such a strong abstraction layer over the channels, the feature set that you have within Braze for any given channel has a lot of consistency across it. And that means that when we add a new channel like we just launched WhatsApp recently, our marketers are immediately able to utilize all of the advanced capabilities that exist for targeting, for personalization, for orchestration, with that brand new channel right out of the box. And so Braze is very quickly competitive with even single channel-focused software as we add new channels. Similarly, not just from a feature set perspective but actually from a familiarity perspective, because we’ve been designed to have all of these integrated together, which as I mentioned before, is very different from how the legacy marketing clouds were assembled which was mostly through inorganic expansion where all the channels kind of work a little bit differently, the feature sets are heterogeneous across them, within Braze you have this consistent user experience.
