Jeremy Hamblin: Got it. And then last thing, just looking ahead over the summer period, you talked about summer games and kind of bringing back some of the things you’ve done before. Just wanted to get a sense for when you’re in an Olympic year like this year and some of the media that you have available within the locations and the centers, is that something that in the past historically has been a positive or negative for traffic? And is this something you see as an opportunity maybe to keep people in centers longer? Anything you kind of got planned around that?
Lev Ekster: No. This is Lev. I would argue that’s a stretch. I don’t think that has any bearing on our business, but I will tell you what media does have a bearing on our business. So we bought the PBA in 2019. Leagues across the country were dwindling. Orly league business you see is strong. It’s growing, and it’s growing by headcount. It’s grown by average price per game and obviously, revenue. So now we have this halo effect that the PBA gives us, right? Viewership on our first event for the PBA, the players championship was up 17% year-over-year in January. I think that property is getting stronger, but we have the flywheel now, and we send our PBA stars into our centers on busy league nights, and we delight and we surprise our bowlers.
That’s something that we have at our disposal, and we’re going to continue to lean into. But I think in my growing involvement with the PBA, I think it’s all upside. We’re trying new things like our core business, but we’re trying things with the PBA. So this year will be the first ever PBA All-Star weekend in March. We had a really interesting property in the PBA called the Elite League. It was team-based. We did one event a year. I attended last year Base ibowl. It was electric. So we said, why shouldn’t we do this more? We’re going to have five events for the league this season, and we’re going to continue to grow the casual viewership to that property and more awareness around bowling in our centers as a result. So that’s more of the media that we’re focused on.
Jeremy Hamblin: Great. Super helpful. Best wishes, guys. Thanks.
Lev Ekster: Thank you.
Operator: Your next question comes from the line of Michael Kupinski from NOBLE Capital Markets. Your line is open.
Michael Kupinski: Thank you and thank you for taking my questions and congratulations on the quarter. I want to go back to the increase in payroll in the quarter. I know last year, you indicated that you were tweaking some of your staffing levels. And I was just wondering if you can give us a sense of where you are today in terms of your goals in terms of center staffing levels?
Thomas Shannon: Michael, Tom Shannon. Well, so as Bobby mentioned, last March, we gave all of our management staff in the field increases in salary that range from 12% to 17.5%, and we view that really as a onetime market adjustment. So we’re going to lap that in short order, which will make the payroll comp much easier. We did that with the goal of reducing turnover and increasing guest satisfaction and both have been achieved. We’ve dramatically reduced manager turnover, which was really important as the company continues to grow, we need to retain managers and develop them for future leadership roles. And as we added about 25 locations last year, we continue to be ambitious in our growth plan, and we need a stable and experienced group of managers to get you there, and that’s what we achieved.
We also saw meaningful increases in Net Promoter Score results, which was the other part of the goal. So we’re about to lap that. On the hourly side, there aren’t a lot of tweaks with the model other than getting the allocations between some of the back of the house and front of the house functions correct. So as we go deeper into the data, we find disconnects where we are running, for example, too much mechanics labor and not enough server labor. And that’s really a function of how bowling centers have been run since the beginning of time. And so going in and now using the data we have at our fingertips to really make the most informed and rational decisions with regard to allocations of labor within the center, I think will have a meaningful impact going forward.
I can’t quantify it, but I think it will be pretty substantial.
Michael Kupinski: Thanks for that color. All my other questions have been addressed. Thank you so much.
Thomas Shannon: Thank you.
Operator: Our next question comes from the line of [indiscernible] from Oppenheimer. Your line is open.
Unidentified Analyst: Hey, good morning. This is [indiscernible] for Ian. Thanks for taking the question. Most of it has been pretty much answered, but a follow-up on the event business. It looks like it continues to be very strong. How much of that strength is driven by corporate demand versus birthday parties, other events, et cetera? I guess is there more room for upside as far as the corporate recovery. Thank you.
Bobby Lavan: Yes, it’s going to keep going. I mean it’s both corporate and families. I mean, we saw significant strength on the corporate side in December and through January, despite the weather, we’re still seeing a good ramp on birthday parties and family events. So we are the beneficiary of trade down in this dynamic where we’re not too expensive that it’s something that like a corporate can’t do anymore or enough of a premium product that it’s a place you’d be willing to bring your employees. And so we’re definitely seeing a benefit of that. And we always do well with birthday parties.
Unidentified Analyst: Okay. Great. And then just on the pricing. I guess you mentioned the 2% on event in January. I guess does guidance assume any more incremental price increases in the back half of the year? Or will you continue to be flexible in adjusted demand as you move through the year?
Bobby Lavan: It does not assume any more price increases.
Unidentified Analyst: Okay, great. Thank you very much.
Operator: There are no further questions. This concludes today’s conference call. Thank you for your participation. You may now disconnect.
