Boston Beer Co Inc (SAM): Is Bourbon the New Vodka?

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The rise in demand for hard liquor is likely what’s been cutting into beer sales, which earlier this year recorded their first increase since 2008. Boston Beer Co Inc (NYSE:SAM) has even had to search out new categories like hard teas and ciders as its flagship Samuel Adams brand has flagged.

The fashion industry says green is the new black, and in distilling, it just may be that brown is the new clear.

The article Is Bourbon the New Vodka? originally appeared on Fool.com.

Fool contributor Rich Duprey has no position in any stocks mentioned. The Motley Fool recommends Beam and Boston Beer. The Motley Fool owns shares of Boston Beer.

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