Boston Beer Co Inc (SAM), Anheuser-Busch InBev NV (ADR) (BUD): Are Brewers Out of Their Gourds With Early Pumpkin Ales?

Actually, the AP story is not really new news, as beer drinkers have for years complained about small craft brewers turning off their warm-weather taps and opening up those targeted for the cool fall months to gain advantage. But while the brew’s early appearance may cause consternation for beer connoisseurs, brewers are only doing it because drinkers do respond to the seasonal flavor.

The blurring of the seasons seems like marketing has taken over common sense, and brewing shouldn’t be like some fashion trend. But when a season ends, people tend not to want to drink any more of that seasonal flavor, so brewers need to capture what enthusiasm they can — even if it means fall creeps into summer. For those of us who enjoy the taste of pumpkin ale any time of the year, however, every day is Christmas when we see it hit the liquor store shelves.

The article Are Brewers Out of Their Gourds With Early Pumpkin Ales? originally appeared on Fool.com and is written by Rich Duprey.

Fool contributor Rich Duprey has no position in any stocks mentioned. The Motley Fool recommends Boston Beer and Molson Coors Brewing (NYSE:TAP). The Motley Fool owns shares of Boston Beer. 

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