Boot Barn Holdings, Inc. (NYSE:BOOT) Q3 2023 Earnings Call Transcript

Jim Conroy: I’d say yes and no that the underlying model is virtually the same. The size of the box is virtually the same. I think the things that have changed a little bit is, historically, and this goes back five or 10 years, we were really looking for a destination location that somebody who was squarely in the Western and perhaps work customer segment would drive to us to shop. Then when we tried to take the brand and broaden its definition to attract more customers and we expanded the merchandise assortment that was outside of just Western product and run in some more casual country products and changed our marketing and branding and media mix to also reach out to customers outside of the Western industry, our new store locations followed suit.

So we are now in more traditional power centers that might be next to a Costco or a Home Depot or a Walmart or Dick’s Sporting Goods, et cetera, where in the past, we were sometimes sort of by ourselves in maybe a third rate center, but now we really are trying to attract a broader customer base. So all of those pieces have come together nicely and as we mainstreamed the brand, we’ve also looked for slightly more mainstream retail locations, which for us came relatively easy because there was a lot of available real estate.

John Lawrence: Great, thanks for that color. Good luck.

Jim Conroy: Thank you.

Operator: There are no further questions in the queue. I’d like to hand the call back over to Jim Conroy for closing remarks.

Jim Conroy: Well, thank you, everyone, for joining the call today, and we look forward to speaking with you on our fourth quarter earnings call. Take care.

Operator: Ladies and gentlemen, this does conclude today’s teleconference. Thank you for your participation. You may disconnect your lines at this time, and have a wonderful day.